|
Published by: Packaged Facts
Published: Jan. 1, 2000 - 570 Pages Special Offer: Now 50%
off original sale price of $2750
Table of Contents
Volume 1
- Executive Summary
- Scope and Methodology
- Scope of Report
- Report Methodology
- The Overall Market
- OE vs. Replacement Parts
- Six Product Categories
- Hard Parts
- Accessories
- Tires
- Motor Oil, Fluids, and Additives
- Batteries
- Appearance Chemicals
- Overall Market Tops $113 Billion in 1999
- Table 1-1: U.S. Retail Sales of Automotive Aftermarket Products by Category, 1995-2004 (dollars): 6 Product Categories
- Sales to Reach $128 Billion in 2004
- Hard Parts Category Two-Thirds of Market
- Figure 1-1: Share of U.S. Automotive Aftermarket Product Sales by Category, 1999 (percent): 6 Categories
- The General Outlook: Continued Steady Growth
- Factors Favoring DIY Sales
- Factors Favoring DIFM Sales
- Hundreds of Companies Compete
- Most Specialize in One or Two Categories
- Competitive Pressures Intensifying
- A Shifting Pattern of Product Distribution
- DIY and Service Businesses Merging
- AutoZone the Leading Retailer
- 86% of Americans Own a Vehicle
- The Hard Parts Category
- Market Estimated at Nearly $71 Billion
- Proliferation of Makes, Models a Plus
- Competition Exerts Downward Pressure on Prices
- Hundreds of Companies Field Hard Parts
- Big Three Automakers Dominate Category
- Competitive Overview
- Marketing Trends Follow OE Market
- Hard Parts Advertisers Spend $164 Million in 1998
- Hard Parts Account for Half of Retailers' Sales
- Overview of Hard Parts Purchasers
- The Accessories Category
- Retail Sales Approach $15.3 Billion in 1999
- Market Affected by Economy, Demographics, Lifestyles, Weather, Product Trends
- Hundreds of Marketers, Vast Array of Products
- Leading Accessories Marketers Vary by Segment
- Competitive Overview
- Truck and SUV Accessories a Continuing Trend
- Advertising Tops $20 Million
- Accessories Boast Broadest Distribution
- 42% of U.S. Adults Buy Accessories
- The Tires Category
- Sales Estimated at Over $14 Billion
- More Cars, More Miles Driven
- Six Companies Lead Tire Category
- Competitive Overview
- Longer-Lasting, All-Season Tires Continuing Trends
- Leading Advertisers Spend $150 Million in 1998
- Tires Typically Follow Three-Step Distribution
- Overview of Consumer Patterns
- The Motor Oil, Fluids, and Additives Category
- 1999 Sales Estimated at $7.0 Billion
- Category Growth Prospects
- Pennzoil-Quaker State on Top in Automotive Fluids
- Competitive Overview
- Trends to Synthetics, Niche, and High-Performance Products
- Advertisers Spend Over $139 Million in 1998
- Products Have Wide Distribution
- Overview of Consumer Patterns
- The Batteries Category
- Market Tops $4 Billion in 1999
- Growth in Electronic Components a Major Positive
- Johnson Controls Leads Batteries Category
- Competitive Overview
- The Trend to Branding
- Top Marketers Spend $27 Million to Advertise in 1998
- Two Distribution Paths Dominate
- 30% of U.S. Adults Purchase Batteries
- The Appearance Chemicals Category
- Sales Estimated at $1.8 Billion
- Fewer Motorists Maintaining Their Vehicles—with Some Exceptions
- Major Players in Appearance Chemicals
- Competitive Overview
- Easy On/Easy Off Remains Important Feature
- $28 Million in 1998 Advertising
- Appearance Chemicals Widely Distributed
- Overview of Consumer Patterns
- The Overall Market
- The Products
- Market Definition: The Automotive Aftermarket
- Basic Market Distinction: OE vs. Replacement Parts
- Six Product Categories
- Hard Parts
- Accessories
- Tires
- Motor Oil, Fluids, and Additives
- Batteries
- Appearance Chemicals
- Figure 2-1: U.S. Retail Sales of Automotive Aftermarket Products, 1995-1999 (dollars)
- The Market
- Market Tops $113 Billion in 1999
- Table 2-1: U.S. Retail Sales of Automotive Aftermarket Products 1995-1999 (dollars)
- Market Difficult to Quantify
- Sales of Hard Parts Near $71 Billion in 1999
- Accessories Sales Top $15 Billion
- Tire Sales Inflate to Over $14 Billion
- Fluids Sales Reach $7 Billion
- Battery Sales at $4.1 Billion
- Appearance Chemical Sales at $1.8 Billion
- Table 2-2: U.S. Retail Sales of Automotive Aftermarket Products by Category, 1995-1999 (dollars): Hard Parts, Accessories, Tires, Fluids, Appearance Chemicals
- Factors to Market Growth
- The General Outlook: Continued Steady Growth
- Aging of U.S. Vehicle Fleet a Major Driver
- Americans Own More Vehicles
- Annual Mileage Rates Continue to Increase
- Nation's Passenger Fleet Older Than Ever
- New Vehicle Sales Reach 10-Year High, Trucks/SUVs a Growing Percentage of U.S. Fleet
- Leasing Option Slows
- Economic Health Fuels Market
- Vehicle Inspections Boost Aftermarket
- Factors Favoring DIY Sales
- Factors Favoring DIFM Sales
- Sophisticated Diagnostic Tools Make Sense of Sophisticated Engines
- Durability of Parts a Dampening Factor
- Synthetic Motor Oils Also Lasting Longer
- Creative Marketing Spurs Sales
- Marketers Target Hispanics, Others
- Consumer Education Boosts DIY Activity
- Extended Warranties a Negative Factor
- Imports Less of a Deterrent to DIY
- Light Truck and SUV Popularity Boost DIY Activity
- Advancing Technology: Minuses and Pluses
- Competition Puts Pressure on Prices
- Environmental Concerns Encourage Better Maintenance
- Zero-Emissions Vehicles (ZEVs) Mandated by CARB
- Hybrid Vehicles Offer Valuable Compromise
- I/M-240 Standards Relaxed
- The OBD-II Controversy
- Vehicles to Contain Fewer Parts
- Extreme Weather Takes a Toll on Hard Parts, Fluids
- Mild Weather a Boon to Appearance Chemicals
- Projected Market Growth
- Market to Reach $128 Billion by 2004
- Table 2-3: Projected U.S. Retail Sales of Automotive Aftermarket Products by Category, 1999-2004 (dollars): Hard Parts, Accessories, Tires, Fluids, Appearance Chemicals
- Marketer Overview
- Hundreds of Companies Compete
- Most Specialize in One or Two Categories
- Big Three Automakers Dominate Hard Parts Category
- Leading Accessories Marketers Vary by Segment
- Six Companies Lead Tire Category
- Pennzoil-Quaker State on Top in Fluids Category
- Johnson Controls Leads Battery Category
- Major Players in Appearance Chemicals
- Table 2-4: The U.S. Market for Automotive Aftermarket Products: Selected Leading Marketers and Brands (55 Marketers and Their Brands)
- The Competitive Situation
- Competitive Pressures Intensifying
- Automakers Target Aftermarket
- Competitive Overview: Hard Parts
- Competitive Overview: Accessories
- Competitive Overview: Tires
- Mergers and Acquisitions Reshape Market
- Competitive Overview: Automotive Fluids
- Competitive Overview: Batteries
- Competitive Overview: Appearance Chemicals
- Field Becoming Crowded with Newcomers and Line Extensions
- Marketing and New Product Trends
- Electronics Key Trend in Hard Parts and Accessories
- Truck, SUV Products Rule Accessories
- Self-Sealing and Run-Flat Trends in Tires
- Longer-Lasting and Synthetic Motor Oils
- Higher Voltage, Modular Batteries a Parallel Trend
- One-Step and Tire-Care Products of Note in Appearance Chemicals
- Advertising Trends
- Distribution
- Background of a Complex Distribution Structure
- New Trends Emerge in 1970s and 1980s
- Restructuring in the 1990s
- Warehouse Distributors
- The Top 10 Wholesalers
- Table 2-5: Top 10 Aftermarket Wholesalers, 1999 (percent, number, and rank)
- Program Distributors
- NAPA—The Largest Program Distributor
- Jobbers, WDs, and Programmers
- The Leading Jobber Chains
- Jobbers and Remanufactured Hard Parts
- Jobber Margins for "Remans"
- Distribution to Retailers
- Retail Structure
- Preliminary Distinction: DIY vs. DIFM
- DIY and Service Businesses Merging
- Servicer-Oriented Retail Outlets
- New Car Dealerships
- Service Specialists' Role Increasing
- Tire Dealers Expand Service Offerings
- Independent Repair Garages Hang On
- Gas Stations' Role in Aftermarket Shrinking
- DIY-Oriented Retail Outlets
- Auto Parts Stores
- Mass Merchandisers
- A Few Department Stores Still Offer Automotive Products
- Performance Shops
- Food Stores, Drugstores, Convenience Stores
- At the Retail Level
- AutoZone the Leading Retailer
- Table 2-6: Top 10 Aftermarket Retailers, 1999 (percent, number, and rank)
- Consolidation Reshaping Ranks of Retailers
- Many Top Players Opt Out
- Number of Retail Outlets Keeps Growing
- Wholesalers Have Become Retailers, Too
- Auto Parts Stores Lead in DIY Retail Share
- General Repair Shops Lead in DIFM Sales
- Auto Parts Stores Carrying More Hard Parts
- Trend to Larger Stores
- Trend to Sole Suppliers
- Retailers Paying More Attention to Merchandising
- Hard Parts SKUs
- Accessories and Chemicals a Growing Part of the Mix
- Margins Average 30%-50%
- Chemicals Lead on Turns
- The Consumer
- Note on Simmons Market Research Bureau Data
- 86% of Americans Own a Vehicle
- Repair Shops/Garages Are Preferred Service Outlet
- Table 2-7: Consumer Ownership of Vehicles by Type, 1998 (percent): 9 Types of Vehicle, Other
- Table 2-8: Percent of U.S. Adults Who Have Their Car Serviced: By Repair Outlet Type, 1998 (percent): 6 Types of Outlet, Other
- Hard Parts
- The Products
- Category Scope: Replacement Parts for Original Equipment
- Engine
- Fuel System
- Electrical System
- Cooling System
- Exhaust System
- Drive Train
- Suspension System
- Braking System
- Miscellaneous
- Improved Quality of Hard Parts
- Remanufactured Parts
- Metals and Other Materials Used in Hard Parts
- Figure 3-1: U.S. Retail Sales of Automotive Aftermarket Hard Parts, 1995-1999 (dollars)
- The Market
- Market Estimated at Nearly $71 Billion
- Table 3-1: U.S. Retail Sales of Automotive Aftermarket Hard Parts, 1995-1999 (dollars)
- Methodology Based on AAIA Data
- Sales by Retail Outlet: Auto Dealers Lead
- Table 3-2: Share of Automotive Hard Part Sales by Retail Outlet, 1999 (percent): 9 Retailer Types, Other
- Factors to Market Growth
- Proliferation of Makes, Models a Plus
- Overall Plusses: Size and Age of Vehicle Fleet, More Miles Being Driven
- Tougher Vehicle Inspections Also Positive
- Today's Parts Cost More
- Weather Takes a Toll on Hard Parts
- Competition Exerts Downward Pressure on Prices
- Increased Durability of Parts Also Limiting
- Vehicles to Contain Fewer Parts
- Front-Wheel Drive a Plus for Brake Replacements
- Spark Plugs' Future Cloudy
- Filters' Prospects Good
- Exhaust Systems Need Less Frequent Replacement
- Shocks/Struts Face Bumpy Road
- Steering/Suspension/Drive Train System Sales Should Soar
- Transmission/Engine Fans
- Headlamps a Trendy Customization Item
- New Lighting Technologies a Visible Improvement
- Oxygen Sensors Have Strong Growth Potential
- Hard Part Innovations
- Projected Market Growth
- Market to Grow at 2%-3% Annually
- Table 3-3: Projected U.S. Retail Sales of Automotive Aftermarket Hard Parts, 1999-2004 (dollars)
- The Marketers
- Hundreds of Marketers
- Most Stick to One or Two Categories
- Approximately 150 Hard Parts Marketers
- Specialists and Generalists
- Big Three Automakers Dominate Overall Aftermarket
- More Competition in Retail Arena
- Leading Specialists
- Leading Generalists
- Service Specialist Marketers
- Market Share Data Based on Consumer Usage Surveys
- Oil and Air Filters
- Spark Plugs
- Brake Parts
- Mufflers and Exhaust Systems
- Shock Absorbers/Struts
- Alternators/Starters/Ignitions
- Lighting
- Table 3-4: U.S. Automotive Aftermarket: Selected Leading Hard Parts Marketers, Brands, and Product Lines (40 Marketers and Their Brands)
- The Competitive Situation
- Competitive Pressures Intensifying
- Automakers Target the Aftermarket
- With Freedom, Delphi May Pursue Aftermarket
- Automakers Lower Prices on Replacement Parts
- Automakers Have Big Production Advantage
- Plus Superior Marketing Capabilities
- Yet Many Consumers Resent Higher Cost
- Other Hard Parts Marketers Have Other Advantages
- Sophisticated Aftermarketers Offer Superior Problem-Solving Parts
- Aftermarketers Target Imports
- Diversify Their Aftermarket Businesses
- Acquisitions a Major Survival Strategy
- Entry Into Foreign Markets
- Retail Price Competition Squeezes Margins
- Aftermarketers Improving Their Efficiency
- "Partnering" with Customers
- Parts Proliferation a Continuing Problem
- The Trend to "Preferred Vendors"
- Locating New Markets
- The Need for Advertising
- Competitive Capsule: Filters
- Competitive Capsule: Spark Plugs
- Competitive Capsule: Starters/Alternators
- Competitive Profile: ACDelco (General Motors Corp.)
- ACDelco—GM's Aftermarket Division
- GM Parts Sold Through GM Goodwrench Outlets
- A Powerhouse Parent
- Competitive Profile: AlliedSignal, Inc.
- Supplier to a Wide Range of Industries
- Aftermarket Business Stumbles
- Company Acquires Prestone
- Reorganizes Automotive Products Group
- Merger with Honeywell Raises New Doubts
- Competitive Profile: Arvin Industries
- An Exhaust and Ride-Control Systems Leader
- Acquisition of Purolator Broadens Aftermarket Reach
- Competitive Profile: Dana Corporation
- Traditional Market Specialist
- Acquires Echlin to Increase Strength in Aftermarket
- Wins New Aftermarket Business in 1999
- Competitive Profile: Federal-Mogul Corporation
- A Major Aftermarket Supplier
- Divestitures and Acquisitions
- Marketing and New Product Trends
- Trends Follow OE Market
- But Aftermarketers Sometimes Innovators
- Trend to High-Performance Products
- Hybrid Vehicles Will Change Market
- Electronics Also Changing the Hard Parts Market
- Consumer Advertising Expenditures
- Major Advertisers Spend Over $164 Million in 1998
- Midas the Leading Advertiser
- Filter and Spark Plug Marketers Build Brand Awareness
- Some Marketers Reap Cross-Over Benefits
- Retailers Increasingly Advertising Hard Parts
- Consumer Advertising Positioning
- Racing Still a Favored Theme
- Arvin Signs Agreement with Red Hot NASCAR Rookie
- Superior Performance a Similar Theme
- Efficiency Also a Sales Point
- AlliedSignal Puts New Ad Muscle Behind Fram
- "Worth the Extra Price" Positioning
- Safety a Frequent Theme for Certain Hard Parts
- Humor Breaking into Hard Parts Advertising
- OE Connection Implies Quality
- Examples of Advertising
- Distribution and Retail
- Move to Two-Step Distribution
- Yet WDs Hang On
- Trends in Warehouse Distribution
- Specialization Another Strategy
- Programmers May Also Become Two-Steppers
- Manufacturers Sell Direct
- Case Study in Evolving Distribution Trends: Detroit Gasket
- AutoZone: "The Enemy of Every Jobber and WD Store"
- But AutoZone Not the Only Game in Town
- Independents Survive
- At the Retail Level
- Retailers Average Half Their Sales in Hard Parts
- Margins Average 30%-40%
- Stores Stock an Average of 34,000 SKUs
- Spark Plugs and Related Tune-Up Parts
- Filters Average 33%-41% Margins, Four Annual Turns
- Cooling System Parts Are Big Sellers
- Brake Parts Offer High Margins
- Shock and Strut Sales Increasing
- Water Pumps Have High Margins
- Bearings Occupy Little Space, Offer Average Margins
- Fuses Offer High Margins, High Turns
- Ditto for Headlamps
- The Consumer
- Note on Simmons Market Research Bureau Data
- Spring 1998 Survey Includes Many Hard Parts
- One Third of Purchases Are for DIY Installation
- Demographic Profile of a DIYer
- A Number of Distinctions Between Brake and Muffler DIYers
- Where Parts Are Purchased
- Same Two Brands Lead in Oil Filters
- Fram and ACDelco Oil Filter Purchasers Present Similar Profiles, Recall Auto DIYers Overall
- Race an Indicator for Motorcraft Purchasers; College Education for Quaker State
- Fram Is Leading Brand of Air Filter
- Demographic Profile of Air Filter Purchasers by Brand
- ACDelco and Champion the Leading Brands of Spark Plugs
- Brake Brands and Their Purchasers Remain Anonymous
- Midas the Leading Brand of Muffler
- Muffler Purchasers Reflect DIFM Customers
- Walker Profile Less Well-Defined
- Monroe the Most Popular Brand of Shocks/Struts
- Monroe Purchasers Fit Profile of a DIYer
- Table 3-5: Consumer Overview: Purchase of Automotive Aftermarket Hard Parts by Type, 1998 (percent, age, income): 6 Types
- Table 3-6a: Consumers of Automotive Aftermarket Hard Parts by Who Installs, 1998 (U.S. Adults): Oil Filters, Air Filters, Spark Plugs
- Table 3-6b: Consumers of Automotive Aftermarket Hard Parts by Who Installs, 1998 (U.S. Adults): Brake Parts, Mufflers, Shocks/Struts
- Table 3-7a: Demographic Characteristics Favoring DIY Installation of Automotive Aftermarket Hard Parts by Type, 1998 (U.S. Adults): Air Filters, Oil Filters, Spark Plugs
- Table 3-7b: Demographic Characteristics Favoring DIY Installation of Automotive Aftermarket Hard Parts by Type, 1998 (U.S. Adults): Brake Pads/Linings, Mufflers, Shocks/Struts
- Table 3-8a: Consumers of Automotive Aftermarket Hard Parts by Where Purchased, 1998 (U.S. Adults): Oil Filters, Air Filters, Spark Plugs
- Table 3-8b: Consumers of Automotive Aftermarket Hard Parts by Where Purchased, 1998 (U.S. Adults): Brake Parts, Mufflers, Shocks/Struts
- Table 3-9: Consumer Purchasing of Oil Filters by Brand, 1998 (percent): 12 Brands, Don't Know, Other
- Table 3-10a: Demographic Characteristics Favoring Purchase of Oil Filters by Brand: Fram vs. ACDelco, 1998 (U.S. Adults)
- Table 3-10b: Demographic Characteristics Favoring Purchase of Oil Filters by Brand: Motorcraft vs. Quaker State, 1998 (U.S. Adults)
- Table 3-11: Consumer Purchasing of Air Filters by Brand, 1998 (percent): 11 Brands, Don't Know, Other
- Table 3-12: Demographic Characteristics Favoring Purchase of Air Filters by Brand, 1998 (U.S. Adults): Fram, ACDelco, NAPA
- Table 3-13: Consumer Purchasing of Spark Plugs by Brand, 1998 (percent): 8 Brands, Don't Know, Other
- Table 3-14: Consumer Purchasing of Mufflers by Brand, 1998 (percent): 10 Brands, Don't Know, Other
- Table 3-15: Demographic Characteristics Favoring Purchase of Mufflers by Brand, 1998 (U.S. Adults): Midas, Meineke, Walker
- Table 3-16: Consumer Purchasing of Shock Absorbers/Struts by Brand, 1998 (percent): 12 Brands, Don't Know, Other
- Table 3-17: Demographic Characteristics Favoring Purchase of Shock Absorbers/Struts by Brand, 1998 (U.S. Adults): Monroe, Gabriel, Delco
- Accessories
- The Products
- Category Scope
- 13 Product Segments
- Products Not Included
- Figure 4-1: U.S. Retail Sales of Automotive Accessories, 1995-1999 (dollars)
- The Market
- Retail Sales Approach $15.3 Billion in 1999
- Table 4-1: U.S. Retail Sales of Automotive Accessories, 1995-1999 (dollars)
- Market Size Estimates Vary
- Electronics the Largest Segment
- Custom Wheels the Second-Largest Segment
- Truck Accessories in Third Place
- Hand Tools Fourth, Windshield Wipers Fifth
- Table 4-2: Estimated Sales of Automotive Accessories by Product Type, 1999 (dollars and percent): 12 Product Types, All Others
- Factors to Market Growth
- Accessories Market Affected by Economy, Demographics, Lifestyles, Weather, Product Trends
- Lifestyles a Factor
- Weather Plays a Role
- Truck Popularity Portends Future Market Growth
- More OE Products, But Accessory Sales Still Rising
- Crime, Avoiding Traffic Law Enforcement Factors in Electronic Sales
- Wheels One of Few Customization Possibilities Left
- New Products Grow the Market
- Projected Market Growth
- Market to Approach $20.8 Billion by 2004
- Table 4-3: Projected U.S. Retail Sales of Automotive Accessories, 1999-2004 (dollars)
- The Marketers
- Hundreds of Marketers, Vast Array of Products
- Most Are Automotive Specialists
- Major Autosound Marketers
- Leading Security System Marketers
- Leading Radar Detector Marketers
- Sunpro a Leader in Diagnostic Scanners
- Major Custom Wheel Marketers
- Several Strong Tool Manufacturers
- Wiper Segment Draws Competitors
- Several Lighting Leaders
- Medo Tops in Air Fresheners
- Rubber Queen Reigns Over Floor Mats
- Saddleman Leads in Automobile Coverings
- Auto Ventshade Leads in Bug Deflectors
- Nichols and Haynes Publish Repair Manuals
- Generalists Rally Strong in Some Segments
- Superior, Carrand-Chieftain, Peterson Compete in Several Segments
- Table 4-4: U.S. Automotive Aftermarket: Selected Leading Accessories Marketers and Brands (74 Marketers and Their Brands)
- Competitive Overview
- A Dynamic Category
- Few Brands Make a Name for Themselves
- Autosound Marketers an Exception to This Rule
- Marketers Develop Varying Strategies to "Merging Aftermarket"
- Windshield Wiper Marketers Also Advertise
- Prestone Demonstrates Marketing Savvy
- Small Players Seek Alternative Outlets
- Competitive Focus: Autosound
- Pioneer the Historic Leader
- But Company Has Intense Competition
- Newcomers and Second-Tier Competitors Come On Strong
- Audiovox Competes in Many Areas
- Rampage Brand Creation a Smart Move
- Leading Autosound Marketers Offering Navigational Systems
- Competitive Focus: Electronic Security
- Four Market Leaders
- Technologically Comparable
- Competition Is Technology Based
- Code-Alarm's New Products
- Clifford Electronics' Strategy
- DEI Invests in R&D, Professional Organizations
- Audiovox and DEI Diversify Into Other Product Areas
- Other Electronic Security Marketers
- Competitive Focus: Radar Detectors
- Whistler the Leader
- Three Marketers in Second Place
- Cobra a Low-Cost Option
- All Offer X, K, and Ka Band Detection
- Safety Signals a New Feature
- Newcomer Valentine One Challenges Leaders
- Competitive Focus: Custom Wheels
- American Racing Equipment the Leader
- But by No Means the Only Player
- BBS Boasts Successful Racing History
- Borbet Another German Import
- Momo and Fittipaldi Are Italy's Leading Imports
- Growing Market Draws Competitors
- Marketing and New Product Trends
- Truck and SUV Accessories a Continuing Trend
- Interior Accessories Focus on Convenience
- Invasion of the Cartoon Characters
- Technology the Name of the Game in Autosound
- Hi-Tech Face Plates and Visuals
- Noise Filters, Power Buffers, Other Add-Ons
- Sophisticated Autosound Security Systems
- Increasingly Sophisticated Auto Electronics
- Mobile Video Also Gaining Ground
- "Electronic Interface"
- Next Generation Electronic Security
- Intelligent Transportation Systems
- Multiplicity of Designs the Trend in Custom Wheels
- Windshield Wiper Trends
- Luxury Accessories Perennial Niche Sellers
- Table 4-5: The U.S. Market for Automotive Accessories: Selected New Product Introductions, 1998-1999
- Consumer Advertising Expenditures
- Automotive Accessories Advertising Tops $20 Million
- Automotive Expenditures Often Difficult to Identify
- Accessories Marketers Emphasize Print Media
- Pioneer the Leading Advertiser
- Valentine One the Second-Ranked Advertiser
- Several Marketers Tie for Third
- American Racing Equipment the Leading Wheel Advertiser
- Sony and Whistler Spend Just Under $1 Million
- Consumer Advertising Positioning
- Autosound Marketers Get Blood Pumping
- Electronics Marketers Emphasize Wizardry
- Tire Marketers Showcase Their Designs
- Wiper Marketers Emphasize Easy Installation
- Anco Uses Humor
- Functionality Key to Other Product Positionings
- Examples of Advertising
- Distribution and Retail
- Accessories Boast the Broadest Distribution
- Internet Sources
- Accessories Account for 25%+ of Auto Retailers' Sales
- Truck Accessories Approach 50% of Accessory Sales
- Special Orders Expand Retailer Offerings
- Margins Average 35%
- Bedliners
- Car Covers
- Cargo Liners
- Floor Mats
- Power Tools
- Seat Covers
- Tire Inflators
- Wipers
- The Consumer
- Note on Simmons Market Research Bureau Data
- Simmons Data on Automotive Accessory Purchasers
- 42% of U.S. Adults Buy Accessories
- Demographic Overview of an Accessory Purchaser
- Air Freshener Purchaser Profile
- Floor Mat Purchaser Profile
- Headlight Purchaser Profile
- Windshield Sun Shade Purchasers Present Own Profile
- Tire Inflator/Sealer Purchaser Presents Classic DIY Profile
- Steering Wheel Cover Purchaser Profile
- Seat Cover Purchaser Profile
- Auto Vacuum Cleaner Purchaser Profile Sketchy
- Fog Lamp Purchaser Profile Equally Foggy
- Pacific Residents More Likely to Buy Car Covers
- Front End Cover Purchasers Remain a Mystery
- Profile of "Other" Accessory Purchasers
- Table 4-6: Consumer Overview: Purchase of Automotive Accessories by Type, 1998 (percent, age, income): 12 Classifications, Other
- Table 4-7: Demographic Characteristics Favoring Purchase of Automotive Accessories, 1998 (U.S. Adults)
- Table 4-8a: Demographic Characteristics Favoring Purchase of Automotive Accessories by Type, 1998 (U.S. Adults): Air Freshener, Floor Mat, Headlights/Lamps
- Table 4-8b: Demographic Characteristics Favoring Purchase of Automotive Accessories by Type, 1998 (U.S. Adults): Windshield Sun Shade, Tire Inflator/Sealer, Steering Wheel Cover
- Table 4-8c: Demographic Characteristics Favoring Purchase of Automotive Accessories by Type, 1998 (U.S. Adults): Seat Cover, Vacuum Cleaner, Fog Lamp
- Table 4-8d: Demographic Characteristics Favoring Purchase of Automotive Accessories by Type, 1998 (U.S. Adults): Automobile Cover, Front End Cover, Other
Volume 2
- Tires
- The Products
- Category Scope
- Three Basic Types of Tires
- Bias-Ply Tires
- Bias-Belted Tires
- Radial Tires
- Radials Now the Dominant Tire Type
- High-Performance Tires Emphasize Traction
- Treads Are Classified by Weather Compatibility
- Retreads Confined Mostly to Truck Market
- Raw Materials Increasingly High-Tech
- Recycling and Disposal
- Tire Rating and Labeling
- Speed Ratings
- Traction Ratings
- Temperature Resistance Ratings
- Treadwear Ratings
- Figure 5-1: U.S. Retail Sales of Replacement Tires for Passenger Vehicles and Light Trucks, 1995-1999 (dollars)
- Market Size and Growth
- Aftermarket Sales Estimated at Over $14 Billion
- Table 5-1: U.S. Retail Sales of Replacement Tires for Passenger Vehicles and Light Trucks, 1995-1999 (dollars)
- Unit Tire Sales Up 15% in Last Five Years
- Table 5-2: U.S. Unit Sales of Replacement Tires for Passenger Vehicles and Light Trucks, 1995-1999
- Average Tire Price Has Fallen in Last Five Years
- Market Composition
- Aftermarket Accounts for Bulk of Tire Shipments
- Nearly All Tires Sold Are Radials
- Passenger Tires Dominate Unit Sales
- All-Season Tires Most Popular
- Table 5-3: U.S. Unit Sales of Replacement Passenger Tires by Tread Design, 1998 (number): 4 Tread Designs
- Blackwalls Favored for Sidewall Design
- Performance Tires Inch Up
- Sales by Retail Outlet: Independent Tire Dealers Lead
- Table 5-4: Share of Passenger Tire Sales by Retail Outlet, 1994-1998 (percent): 7 Outlet Types
- Factors to Market Growth
- More Cars, More Miles Driven
- Popularity of Trucks and SUVs Drive Sales
- But Competition, Over-Capacity Exert Negative Pressure on Prices
- Global Over-Capacity Affects U.S. Market
- Longer-Wearing Tires Decrease Unit Sales
- Oil Prices Affect Tire Sales
- Run-Flat Tires a Negative Factor in the Long-Term
- Yet Marketers Anticipate Growth
- Projected Market Growth
- Sales to Top $16 Billion by Year 2004
- Table 5-5: Projected U.S. Retail Sales of Replacement Tires for Passenger Vehicles and Light Trucks, 1999-2004 (dollars)
- The Marketers
- Approximately 100 Tire Marketers in the United States
- Six Major Marketers
- Second-Tier Marketers Keep Pressure On
- Goodyear Leads Market with 22% Share
- Table 5-6: Estimated Retail Share of U.S. Replacement Tire Market, 1998 (percent): 12 Marketers/20 Brands
- Leading Aftermarket Marketers Also Strong in OE
- Goodyear Also Leads in OE Market
- Table 5-7: Estimated Marketer Share of Light Vehicle OE Tire Market, 1998 (percent): 5 Marketers
- Table 5-8: U.S. Automotive Aftermarket: Selected Leading Tire Marketers and Brands (36 Marketers and Their Brands)
- Competitive Overview
- A Competitive Global Market
- Strong Get Stronger Via Mergers, Acquisitions, and Joint Ventures
- Technological Advancements Up Competitive Ante
- Competitive Profile: Bridgestone Corp.
- Tokyo-based Tire-Maker Outmaneuvered by Goodyear/Sumitomo
- Rocky U.S. Relations
- Strengthens Retail Operations
- Expands Relationships with Carmakers
- Builds Reputation Through Participation in Car Racing
- Competitive Profile: Continental AG
- World's Fourth-Largest Tire-Maker
- Resists Takeover Attempts by Pirelli
- Private-Label Strategy Hurt Name Recognition, Quality Perception
- Heading for Comeback
- Sets Multi-Million Advertising Budget for 1999
- Competitive Profile: Cooper Tire & Rubber Co.
- Marketer Specializes in Replacement Tires
- Produces Its Own Brands Plus Many Private-Labels
- Cooper Capitalized on Industry Shakeout
- Signs Deal with Pirelli in 1999
- Competitive Profile: Goodyear Tire & Rubber Co.
- Goodyear Going Strong
- Acquires Kelly-Springfield in 1935
- Successfully Resists Hostile Takeover Attempt
- Laser, Automation Technology Reduces Production Time
- First All-Season Tire-Maker Reintroduces Snow Tires
- Introduces Aquatred Tire
- Company to Expand Its Chain of Tire Stores
- Expands Retail Presence Through Penske and Montgomery Ward Auto Centers
- Strikes Deal with Sumitomo
- Offers Tires for Every Type of Consumer
- Competitive Profile: Michelin
- The Third-Ranked Tire Marketer
- An Innovative Tire Company
- Over-Expansion Creates Problems
- Pursues OE Business
- Introduces Improvement to Run-Flat Technology
- Two Widely Recognized Symbols
- Michelin Also Produces Private-Label Tires
- Marketing and New Product Trends
- Longer-Lasting, All-Season Tires Continuing Trends
- Specialty Tires a Growing Segment of the Market
- Truck and SUV Tire Sales Growing
- Tire-Makers Work on Technology
- Self-Sealant and Run-Flat Tires
- Sidewall, Tread Designs
- Table 5-9: The U.S. Market for Replacement Tires: Selected New Product Introductions, 1998-1999
- Consumer Advertising Expenditures
- Leading Tire Marketers Spend Nearly $150 Million on Advertising
- Goodyear the Top Advertiser
- Michelin the Second-Highest Spender
- Bridgestone/Firestone in Third Place
- No Other Tire Advertiser Comes Close in Spending
- Unmeasured Expenditures Mainly Racing Sponsorships
- Consumer Advertising Positioning
- Performance the Most Common Positioning
- High Performance Often Linked to Racing
- Technology Also Emphasized
- Long Tread Wear
- Rugged, Aggressive Positionings Chosen for Truck, SUV Tires
- Self-Sealing, Run-Flat Technology Emphasized
- Michelin Stresses Safety
- Overall Value
- The Comfort of a Smooth (Quiet) Ride
- Sportstars Occasionally Featured
- Bridgestone Makes Status Appeal
- Examples of Advertising
- Distribution and Retail
- Tires Typically Follow Three-Step Distribution
- Retail Competition Is Fierce
- Size Matters: Larger Outlets Displace Smaller Retailers
- Ford's Entry Makes Competition That Much Tougher
- Consolidation a Key Survival Strategy
- Purchasing Co-ops Another Strategy
- Tire Dealers Add Other Services
- The Leading Tire Chains
- Table 5-10: Leading Tire Retailers by Number of Outlets, 1998 (number): 10 Tire Dealers
- Leading Mass-Merchandiser/Department Store Chains
- The Consumer
- Note on Simmons Market Research Bureau Data
- Simmons Data on Tire Purchasers
- Overview of Consumer Patterns
- Demographic Profile of a Heavy User
- Profile of a Passenger Tire Purchaser
- Truck Tire Purchaser More Likely to Be Younger, Male, Blue-Collar
- Regular and All-Season Most Frequently Purchased Types of Passenger Car Tires
- All-Season and Light Truck Favored Tire Types for Trucks, SUVs, and Vans
- Consumers Prefer Blackwall Tires by Narrow Margin
- Most Tire Purchasers Buy from Tire Dealer
- Goodyear the Number-One Passenger Car Tire
- Goodyear Purchaser Profile
- Michelin Purchaser Is Affluent, Older Male
- Firestone Purchaser Profile
- Pickup/SUV/Van Tire Purchasers Present Different Profile
- Michelin Purchaser Suggests Minivan Mom
- Largest Percentage of Purchasers Spend $250-$499 on Tires
- Table 5-11: Consumer Purchasing Overview: Passenger Car Tire vs. Pickup, SUV, or Van Tire, 1998 (percent, age, income): 18 Tire Classifications
- Table 5-12: Demographic Characteristics Favoring Heavy Use of Tires by Type: Passenger Car Tire vs. Pickup, SUV, or Van Tire, 1998 (U.S. Adults)
- Table 5-13: Demographic Characteristics Favoring Purchase of Tire by Type: Passenger Car Tire vs. Pickup, SUV, or Van Tire, 1998 (U.S. Adults)
- Table 5-14: Consumer Purchasing of Tires by Type: Passenger Car Tire vs. Pickup, SUV, or Van Tire, 1998 (percent): 5 Types of Tire
- Table 5-15: Consumer Purchasing of Tires by Sidewall Design: Passenger Car Tire vs. Pickup, SUV, or Van Tire, 1998 (percent): 5 Types of Tire
- Table 5-16: Consumer Purchasing of Tires by Where Purchased: Passenger Car Tire vs. Pickup, SUV, or Van Tire, 1998 (percent): 9 Types of Retailer, Other
- Table 5-17: Consumer Purchasing of Tires by Brand: Passenger Car Tire vs. Pickup, SUV, or Van Tire, 1998 (percent): 19 Brands, Other
- Table 5-18: Demographic Characteristics Favoring Purchase of Passenger Car Tires by Brand, 1998 (U.S. Adults): Goodyear, Michelin, Firestone
- Table 5-19: Demographic Characteristics Favoring Purchase of Pickup, SUV, or Van Tires by Brand, 1998 (U.S. Adults): Goodyear, Michelin, BFGoodrich
- Table 5-20: Consumer Purchasing of Tires by Amount Spent: Passenger Car Tire vs. Pickup, SUV, or Van Tire, 1998 (percent): From Less than $100 to $500+
- Motor Oil, Fluids, and Additives
- The Products
- Category Scope: Three Product Segments
- Motor Oil: Lubricates, Seals, Cools, and Cleans
- Oil Base Most Important Component
- Motor Oil Ratings
- Refined vs. Synthetic Motor Oils
- Recycling Motor Oil
- Fluids: Necessary for Proper Performance of Vehicle Systems
- Antifreeze/Coolant
- Transmission Fluid
- Brake Fluid
- Power Steering Fluid
- Air Conditioning Fluid
- Differential Fluid
- Lubricating Greases
- Additives: Used as Preventive Maintenance and Performance Enhancers
- Fuel Additives
- Oil Additives
- Engine Treatments
- Sealants
- Environmental Regulations Affect Motor Oils, Fluids, and Additives
- Figure 6-1: U.S. Retail Sales of Motor Oil, Fluids, and Additives, 1995-1999 (dollars)
- The Market
- 1999 Sales Estimated at $7.0 Billion
- Table 6-1: U.S. Retail Sales of Motor Oil, Fluids, and Additives by Segment, 1995-1999 (dollars): Motor Oil, Fluids, Additives
- Motor Oil Accounts for Most of Category Sales
- Table 6-2: Share of U.S. Automotive Fluid Sales by Segment, 1999 (percent): Motor Oil, Fluids, Additives
- Sales by Channel
- Factors to Market Growth
- Motor Oil Has Steady Growth Prospects
- A Global Industry Affected by Foreign Markets
- Longer Drain Intervals on Newer Vehicles
- Synthetic Motor Oils Might Slow Growth
- Slow Growth Expected for Other Fluid Sales
- Shift from DIY to DIFM
- Leasing
- Superior Automotive Components
- Environmental Regulations Have Not Been Draconian
- Additives' Prospects Fail to Materialize
- Projected Market Growth
- Sales to Reach $7.8 Billion by 2004
- Table 6-3: Projected U.S. Retail Sales of Motor Oil, Fluids, and Additives by Segment, 1999-2004 (dollars): Motor Oil, Fluids, Additives
- The Marketers
- Hundreds of Marketers of All Sizes
- Larger Marketers Compete in All Segments
- Segment-Specific Breakouts Hard to Come By
- Pennzoil-Quaker State the Category Leader
- Ashland Is Second
- Castrol Ranks Third
- Mobil Places Fourth
- Prestone in Fifth Place
- STP Sixth Overall, But Leading Additives Marketer
- Several Marketers Compete for Smaller Shares
- Two Marketers Lead in Motor Oil Segment
- Table 6-4: Share of Mass-Merchandiser Sales of Motor Oil by Marketer, 1998 (percent): 5 Marketers, Private Label, All Other
- Three Marketers Lead in Synthetic Motor Oil
- Automotive Fluids a Fragmented Segment
- Prestone Leads in Antifreeze/Coolant
- Private-Label Brands Encroaching
- Table 6-5: Share of Mass-Merchandiser Sales of Antifreeze by Marketer/Brand, 1998 (percent): 5 Marketers/Brands, Private Label, All Other
- No More Integrated Suppliers of Antifreeze
- Pennzoil-Quaker State a Leader in Other Automotive Fluids
- A Handful of Leading Additive Marketers
- Table 6-6: U.S. Automotive Aftermarket: Selected Leading Marketers and Brands of Motor Oil, Fluids, and Additives (54 Marketers and Their Brands)
- Competitive Overview
- An Increasingly Competitive Market
- Competitive Situation: Motor Oil
- Specialists vs. Oil Companies
- Specialists Lead and Have Made Competitive Gains
- Oil Companies Facing Severe Competitive Pressures
- Private Labels Vie for Shelf Space
- Competing in DIFM and DIY
- Developing Higher-End Products
- Specialty Motor Oils a Profitable Niche Product
- Competitive Situation: Automotive Fluids
- Prestone Dominates
- Prestone Sells on Quality
- Prestone Introduces New Products, Finds New Outlets
- Prestone Backs Its Products with Advertising
- Zerex Follows Prestone's Lead
- Ashland Purchases Zerex
- A Comprehensive Line of Automotive Fluids
- Sierra the Leading Brand of Propylene Glycol Antifreeze
- Quaker State's Purchase of Specialty Oil Doubles Its Lubricants Business
- STP Also Offers Functional Fluids
- Texaco Introduces Havoline
- ILI Develops Seed-Based Lubricants
- Amrep Another "Green" Marketer
- Car Manufacturers Drop Opposition to PG-Based Antifreeze
- Private Label Forces Prices Down
- Competitive Situation: Automotive Additives
- First Brands' STP Has Leading Share
- First Brands Merges with Clorox
- 28-Year Relationship with NASCAR
- Pennzoil-Quaker State Glides into Second Place with Addition of Slick 50
- Quaker State 4x4 Also Competes
- Valvoline's Pyroil Competes on Price
- Turtle Wax Enters Additives Segment
- The Impact of Private Label
- Segment Attracts Newcomers
- But May Be Overcrowded
- Consolidation of Vendors and Products
- Prolong Supported by Television Launch
- Granatelli Lubricants Also Broadcasts Launch
- Marketing and New Product Trends
- Trends to Synthetics, Niche, and High-Performance Products
- Conventional Oils Also Performing Better
- Recycled Motor Oil a Niche Product
- Switch to Every Day Low Pricing
- Marketers Extending into Other Categories
- Consumers Require Education about New Products
- Targeting the Youth Market
- Marketing to Hispanics
- Marketers Offering Retailing Support
- Table 6-7: The U.S. Market for Motor Oil, Fluids, and Additives: Selected New Product Introductions, 1998-1999
- Consumer Advertising Expenditures
- Fluids Advertisers Spend Over $139 Million in 1998
- Pennzoil-Quaker State the Leading Advertiser
- Castrol the Second-Ranked Advertiser
- Ashland in Third Place with Valvoline
- Oil Companies in Fourth and Fifth Place
- Prestone Backs Antifreeze
- Witco, Prolong, and Shell Round Out Top Spenders
- Fluids Marketers Spend Heavily on Sponsorships
- Consumer Advertising Positioning
- Performance Is Most Popular Positioning
- Protection Linked to Performance
- Protecting Your Investment
- Additive Ads Also Tout Preventive Maintenance
- Reliability an Antifreeze Positioning
- Examples of Advertising
- Distribution and Retail
- Automotive Fluids Have Wide Distribution
- Car Dealers Join Ranks of Installers
- Motor Oil Margins Average 22%
- Motor Oil Frequently Sold as a Loss Leader
- Antifreeze Has Higher Margins
- Additives Offer Higher Margins, Require Less Space
- Fluids Also Sold Through Food Stores and Drugstores
- The Consumer
- Note on Simmons Market Research Bureau Data
- Simmons Data on Purchasers of Automotive Fluids
- Overview of Consumer Patterns
- Motor Oil Purchasers Fairly Evenly Distributed Throughout Population
- Antifreeze Purchasers Mirror Motor Oil Consumers
- Additive Purchasers Present Similar Profile
- Where Purchasers Buy Motor Oil
- Pennzoil the Most Popular Brand
- Largest Percentage of Purchasers Are DIYers
- Pennzoil and Quaker State Purchasers
- Castrol Purchasers Younger, More Diverse
- Demographic Indicators of Valvoline Purchasers
- Largest Percentage of Motor Oil Purchasers Are Medium Users
- Medium, Heavy Users Present Classic DIYer Profile
- Prestone the Most Popular Antifreeze
- Most Purchasers Install Antifreeze Themselves
- Most Antifreeze Purchasers Are Medium Users
- Antifreeze Heavy User Different from Light User
- Mature DIYer the Quintessential Prestone Purchaser
- Zerex Purchasers Present a More Downscale Profile
- Peak Purchasers Similar to Other Fluid Purchasers
- Auto Part Stores Capture Most Additive Purchasers
- STP the Most Popular Brand of Additive
- Data Afford Insight Into Motives of Gas Additive Purchasers
- Most Gasoline Additive Purchasers Are Light Users
- African-Americans Indicated as Heavy Users of Gasoline Additives
- Gasoline Additive Consumers Present Typical Fluid Purchaser Profile
- Heavy vs. Light Motor Oil Purchasers
- Motor Oil Additive Purchasers by Brand
- Table 6-8: Consumer Overview: Purchase of Automotive Fluids by Type, 1998 (percent, age, income): 4 Types
- Table 6-9a: Demographic Characteristics Favoring Purchase of Automotive Fluids: Motor Oil vs. Antifreeze, 1998 (U.S. Adults)
- Table 6-9b: Demographic Characteristics Favoring Purchase of Automotive Fluids: Gasoline Additives vs. Motor Oil Additives, 1998 (U.S. Adults)
- Table 6-10: Consumer Purchasing of Motor Oil by Where Purchased, 1998 (percent): 8 Outlets, Other
- Table 6-11: Consumer Purchasing of Motor Oil by Brand Most Often Purchased, 1998 (percent): 19 Brands, Other
- Table 6-12: Consumer Purchasing of Motor Oil: By Who Adds/Changes, 1998 (percent): 7 Installers, Other
- Table 6-13a: Demographic Characteristics Favoring Purchase of Motor Oil by Brand: Pennzoil vs. Quaker State, 1998 (U.S. Adults)
- Table 6-13b: Demographic Characteristics Favoring Purchase of Motor Oil: Castrol vs. Valvoline, 1998 (U.S. Adults)
- Table 6-14: Demographic Characteristics Favoring Purchase of Motor Oil by Usage Level, 1998 (U.S. Adults): Heavy (18+), Medium (6-17), Light (0-5)
- Table 6-15: Consumer Purchasing of Antifreeze by Brand, 1998 (percent): 9 Brands, Other
- Table 6-16: Consumer Purchasing of Antifreeze by Who Adds/Changes, 1998 (percent): 6 Installers, Other
- Table 6-17: Demographic Characteristics Favoring Purchase of Antifreeze by Annual Usage Level, 1998 (U.S. Adults): Heavy (4+), Medium (2-3), Light (0-1)
- Table 6-18: Demographic Characteristics Favoring Purchase of Antifreeze by Brand, 1998 (U.S. Adults): Prestone, Zerex, Peak
- Table 6-19: Consumer Purchasing of Additives by Where Purchased: Gasoline Additives vs. Oil Additives, 1998 (percent): 8 Outlets, Other
- Table 6-20: Consumer Purchasing of Additives by Brand: Gasoline Additives vs. Oil Additives, 1998 (percent): 6 Brands, Other
- Table 6-21: Consumer Purchasing of Gasoline Additives: By Reason for Purchase, 1998 (percent): 4 Reasons, Other
- Table 6-22: Demographic Characteristics Favoring Purchase of Gasoline Additives by Annual Usage Level, 1998 (U.S. Adults): Heavy (6+), Medium (3-5), Light (0-2)
- Table 6-23: Demographic Characteristics Favoring Purchase of Gasoline Additives by Brand, 1998 (U.S. Adults): STP, Gumout, Slick 50
- Table 6-24: Demographic Characteristics Favoring Purchase of Motor Oil Additives by Annual Usage Level, 1998 (U.S. Adults): Heavy (3+), Light (0-2)
- Table 6-25: Demographic Characteristics Favoring Purchase of Motor Oil Additives by Brand: STP vs. Slick 50, 1998 (U.S. Adults)
- Batteries
- The Products
- Category Scope
- Battery Design and Materials
- Cold-Cranking Power
- Warm-Cranking Power
- Reserve Capacity
- Batteries More Sensitive to Heat Than Cold
- Trend to Maintenance-Free Batteries
- Dual-Capacity Batteries
- Warranties for Five to Seven Years
- Battery Recycling
- Other Battery Designs
- Figure 7-1: U.S. Retail Sales of Automotive Replacement Batteries, 1995-1999 (dollars)
- The Market
- Market Tops $4 Billion in 1999
- Table 7-1: U.S. Retail Sales of Automotive Replacement Batteries, 1995-1999 (number and dollars)
- Largest Percentage of Sales Through Discount/Department Stores
- Table 7-2: Share of Automotive Replacement Battery Sales by Retail Outlet, 1999 (percent): 7 Types of Retail Outlet, Don't Know, Other
- Sales Are Seasonal
- Factors to Market Growth
- Growth in Vehicle Fleet a Positive
- Growth in Electronic Components Another Positive
- Advanced Battery Technology Will Grow Market
- Electric Vehicles an Elusive Boon
- Longer-Lasting Batteries Also Slow Growth
- Projected Market Growth
- Market to Reach $4.7 Billion by 2004
- Table 7-3: Projected U.S. Retail Sales of Automotive Replacement Batteries, 1999-2004 (dollars)
- The Marketers
- Three Leading Marketers
- Johnson Controls on Top in U.S. Market
- Remaining Marketers Account for Much Smaller Shares
- Majority of Other Marketers' Batteries Made by Top Three
- Table 7-4: U.S. Automotive Aftermarket: Selected Leading Marketers and Brands of Replacement Batteries (30 Marketers and Their Brands)
- Competitive Situation
- Industry Increasingly Competitive
- Mild Weather Flattens Sales
- Private-Label Contracts Can Improve Market Share But Ruin Profitability
- Johnson Controls and Exide Go Head-to-Head
- Exide Focuses on Aftermarket Brand Strength
- Johnson Controls Has Many Strong Aftermarket Accounts
- OE Relationships Give Johnson a Leg Up on Product Development
- Johnson Reinvests in Own Brand
- Delco Trades on Strength of Name
- GNB a Leading Battery Recycler
- Pacific Dunlop Renews Commitment to GNB
- Interstate Sells Batteries on Consignment
- Downward Pressures on Price
- Competition from Japan
- Batteries Plus a New Entry to the Retail Scene
- Competitive Profile: Exide Corporation
- Exide Refocuses on Profitability
- "Least-Cost Provider" Strategy Out
- Orbital Select Battery In
- Invests in Dual-Graphite Battery Technology
- America's First Battery Company
- Exide Builds Brand Awareness Through NASCAR Sponsorship
- Competitive Profile: Johnson Controls, Inc.
- Company Makes Strong Gains in 1999
- Wins Awards from Customers
- Invests in New Battery Technology
- Other Businesses
- Marketing and New Product Trends
- Trend to Branding
- Trend to Two-Battery—or Larger Battery—Vehicles
- Stinger Electronics Markets Supplemental Battery
- Lighter-Weight Batteries
- "Smart" Batteries Also Coming
- Modular Battery Designs
- Non-Liquid Electrolyte
- Smaller, Sealed Design Makes New Placements Possible
- Cylindrical Coils Replace Plates
- New Batteries Not Just for Luxury Vehicles
- Dual-Graphite Battery Technology on the Horizon
- Table 7-5: The U.S. Market for Automotive Replacement Batteries: Selected New Product Introductions, 1998-1999
- Advertising Trends
- Consumer Advertising Expenditures Difficult to Assess
- Top Battery Marketers Spend $27 Million in 1998
- Sears the Leading Advertiser with DieHard, Exide Number-Two Spender
- Interstate Places Third in Advertising
- Duralast Not Heavily Advertised
- Johnson Controls Fields Little Advertising
- Consumer Advertising Positioning: Cold-Cranking Ability Still the Most Popular Appeal
- Racing and Performance Themes
- Trade Advertising: Battery Marketers Target Retailers
- Johnson Controls Advertises Testing Conditions of the Energizer
- Examples of Advertising
- Distribution and Retail
- Two Distribution Methods Dominate
- A Number of Companies Handle Own Distribution
- Average Gross Margins Have Improved
- Retailers Carry One or Two Brands
- SKUs Continue to Drop
- Floor Space Also Shrinking
- The Consumer
- Note on Simmons Market Research Bureau Data
- 30% of Adults Purchase Batteries
- Battery Purchaser Profile
- Majority of Purchases Are DIY
- Discount/Department Stores Are Preferred Retailers
- Sears DieHard the Most Popular Brand
- Battery Purchaser Profile by Brand
- Light Users vs. Heavy Users
- Table 7-6: Demographic Characteristics Favoring Purchase of Automotive Replacement Battery, 1998 (U.S. Adults)
- Table 7-7: Consumer Purchasing of Automotive Replacement Battery by Who Installs, 1998 (percent): 8 Types of Installation, Other
- Table 7-8: Consumer Purchasing of Automotive Replacement Battery by Where Purchased, 1998 (percent): 11 Types of Retail Outlet, Other
- Table 7-9: Consumer Purchasing of Automotive Replacement Battery by Brand Most Often Purchased, 1998 (percent): 17 Brands, Other
- Table 7-10: Demographic Characteristics Favoring Purchase of Automotive Replacement Battery by Brand, 1998 (U.S. Adults): Die Hard, Delco, Interstate
- Table 7-11: Demographic Characteristics Favoring Purchase of Automotive Replacement Battery: Heavy Purchasers vs. Light Purchasers, 1998 (U.S. Adults)
- Appearance Chemicals
- The Products
- Category Scope: Four Product Segments
- Waxes and Polishes
- Touch-Up Paints and Body Fillers
- Protectants
- Washes
- Figure 8-1: U.S. Retail Sales of Automotive Appearance Chemicals, 1995-1999 (dollars)
- Market Size and Growth
- Sales Estimated at $1.8 Billion
- Table 8-1: U.S. Retail Sales of Automotive Appearance Chemicals by Segment, 1995-1999 (dollars): Wax/Polish, Paint/Body Filler, Protectants, Washes
- Waxes/Polishes Benefit from New, Easy-to-Use Formulations
- Paint/Body Fillers Show Strong Growth
- Protectants Benefit from New OE Designs
- New Products Also Spur Sales of Washes
- Market Composition
- Waxes/Polishes and Paint Each Claim 31% Share
- Table 8-2: Share of Automotive Appearance Chemical Sales by Segment, 1999 (percent): Wax/Polish, Paint/Body Filler, Protectants, Washes
- Auto Parts Stores Are Leading Retail Outlet
- Table 8-3: Share of Automotive Appearance Chemical Sales by Retail Outlet, 1999 (percent): 8 Outlets
- Factors to Market Growth
- Fewer Motorists Maintaining Their Vehicles
- Truck, SUV Owners Among the Exceptions
- New Products Drive Growth
- Projected Market Growth
- Sales to Reach $2.1 Billion by 2004
- Table 8-4: Projected U.S. Retail Sales of Automotive Appearance Chemicals, 1999-2004 (dollars)
- The Marketers
- A Crowded Market
- Clorox Buys First Place
- Turtle Wax Second
- Leading Marketers in Mass Merchandisers
- Table 8-5: Share of Mass-Merchandiser Sales of Waxes/Polishes by Marketer, 1998 (percent): 4 Marketers, All Other
- Sherwin-Williams Leads in Paints
- Other Major Players
- Table 8-6: U.S. Automotive Aftermarket: Selected Leading Appearance Chemicals Marketers and Brands (25 Marketers and Their Brands)
- The Competitive Situation
- Mergers and Acquisitions Strengthen Top Brands
- Field Becoming Crowded with Newcomers and Line Extensions
- New Marketers Keep Coming
- Nu-Finish a Strong Secondary Brand
- Simoniz Poised for Comeback?
- Armor All Fields Many New Offerings
- Turtle Wax Teams Up for Line Extensions
- Other Turtle Wax Extensions
- No Touch Seeks Sales Through Tire Dealers
- Blue Coral Targets Several Demographic Groups and Price Ranges
- Mother's Pursues Upscale Strategy
- Sherwin-Williams and Plasti-Kote Are Leading Brands in Touch-Up Paint Segment
- Bondo the Top Brand of Body Filler
- Marketing and New Product Trends
- Easy On/Easy Off Remains Important Feature
- New Products Mirror Trends in Personal Care, Such as "Clear" and Organic
- Pleasing Scents Arriving
- Products Oriented Toward Women
- Versatility Promoted to Expand Sales Potential
- Protection from the Elements
- Color Waxes Still Popular
- Make Mine Leather
- Scratch Remover
- Tire Dressing a Whole New Segment
- Table 8-7: The U.S. Market for Automotive Appearance Chemicals: Selected New Product Introductions, 1998-1999
- Consumer Advertising Expenditures
- Expenditures Estimated at $28 Million in 1998
- Clorox the Leader
- Newcomer Kiwi a Surprising Second
- Television and Magazines Are Favored Media
- Consumer Advertising Positioning
- Car Appearance Is Primary Appeal
- Wet Look Is In
- Ease of Use Also Emphasized
- Product Demonstrations Popular
- Racing a Popular Positioning
- Protection/Preservation Also Key
- "Safe for Clear-Coat Finishes"
- Examples of Advertising
- Distribution and Retail
- Appearance Chemicals Widely Distributed
- Margins Average 40%-50%
- Turns Are Frequent
- Display Space/SKUs Up
- The Consumer
- Note on Simmons Market Research Bureau Data
- Simmons Data on Appearance Chemical Purchasers
- Overview of Consumer Patterns
- Car Wax Consumers Present Profile of Employed, Adult Male
- Most Are Medium Users
- Younger Males Indicated as Heavy Users
- Turtle Wax the Most Popular Brand
- Turtle Wax Users
- Armor All Users Have Distinctive Profile
- Nu-Finish Users Look Like Older Turtle Wax Users
- Armor All the Preferred Brand of Protectant
- Profile of a Protectant User
- Aftermarket Business Survey Sheds Light on Tire-Care Consumers
- Nearly 40% of DIYers Willing to Touch Up Paint
- Table 8-8: Consumer Overview: Purchase of Automotive Appearance Chemicals by Type, 1998 (percent, age, income): 3 Types
- Table 8-9: Demographic Characteristics Favoring Purchase of Car Wax/Polish, 1998 (U.S. Adults)
- Table 8-10: Demographic Characteristics Favoring Purchase of Car Wax/Polish by Annual Usage Level, 1998 (U.S. Adults): Heavy, Medium, Light
- Table 8-11: Consumer Purchasing of Car Wax/Polish by Brand, 1998 (percent): 8 Brands, Other
- Table 8-12: Demographic Characteristics Favoring Purchase of Car Wax by Brand, 1998 (U.S. Adults): Turtle Wax, Armor All, Nu-Finish
- Table 8-13: Consumer Purchasing of Leather/Vinyl Protectant by Brand, 1998 (percent): 5 Brands, Other
- Table 8-14: Demographic Characteristics Favoring Purchase of Leather/Vinyl Protectant by Brand: Armor All vs. STP Son of a Gun!, 1998 (U.S. Adults)
Appendix I: Advertisements. This appendix appears in bound editions only.
Appendix II: Addresses of Selected Automotive Aftermarket Companies and Resources
AbstractThis report provides detailed, up-to-date coverage of this increasingly competitive market, which is expected to top $150 billion is sales by 1999. The report analyzes the aftermarket
in six categories: hard parts; tires; motor oil, fluids, and additives; batteries; accessories; and appearance chemicals.
The report also: presents market size estimates for the overall market, as well as by product category; projects market performance through the year 2004; analyzes marketing and new product trends; discusses industry-altering changes to the distribution and retail
structure; profiles major marketers; examines the strategies of the leading retailers and warehouse distributors; and analyzes
Simmons and other data on consumer demographics and purchasing behavior. Individual sections are available. From Packaged Facts.
Get Full Details About This Report >>
|
|
US: 800.298.5699
Int'l: +1.240.747.3093
|
|
|
