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MarketLooks: U.S. Market for Baby Supplies

Published by: MarketLooks - Packaged Facts

Published: Jul. 1, 2005 - 17 Pages


Table of Contents


  1. Market Definition
  2. Market Size and Composition
  3. Forecast
  4. Factors in Future Growth
  5. The Consumer
  6. Competitive Profiles

Abstract

MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: U.S. Market for Babycare Supplies
Published: August 2005

Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.

MarketLooks covering Packaged Facts studies are the perfect answer for:
  • The busy executive, researcher or product manager who needs top line statistics today in an easy to read, easy to digest format
  • The busy information professional who regularly juggles a multitude of basic requests for high-level market information from information patrons.
  • The consultant or analyst who needs to ramp up on a new market or demographic area quickly

The following is the abstract from the full report:
More babies, more disposable diaper dollars, right? No -- at least not always... The $6.1 billion babycare supplies market is essentially mature, forcing companies to heavily discount to steal brand share, at the same time that they must spend to develop innovative new products and mass-advertise them. Yet some marketers are mining opportunities in product extensions (for example, extending a diaper brand into baby toiletries), or in natural/organic formulations, in baby suncare, etc.

This latest edition of The U.S. Market for Babycare Supplies can be your guide to survival in this difficult, but potentially lucrative business. Historical and projected sales, marketer/brand shares, Simmons demographic data, and Packaged Facts’ famous in-depth analysis -- all these reveal the innermost workings of five babycare categories: Disposable Diapers, Wipes/Moist Towelettes, Baby Bodycare, Feeding Accessories, and Pacifiers/Teethers. The competitive strategies of Kimberly-Clark, Procter & Gamble, Johnson & Johnson, Seventh Generation, and others are also discussed.



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