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Specialty Foods - The NASFT State of the Industry Report - The Consumer - USPublished by: Mintel International Group Ltd. Published: Jun. 1, 2005 - 86 Pages Table of ContentsIntroduction and Abbreviations Introduction Abbreviations & terms Abbreviations Terms Executive Summary The specialty foods consumer Shopping habits of the specialty food consumer Food shopping patterns Attitudes and opinions about food and entertaining Dining out and traveling patterns Market Factors “Diversity” is key to growth of specialty foods Figure 1: Immigration to the U.S. by region of origin, 1998-2003 Figure 2: Immigration to the U.S. by country of origin, 1998-2003 Experience with international travel and foodways Figure 3: Number of international trips by U.S. resident travelers, 2000-2003 Spending on food at home Figure 4: Average expenditures of all CUs for food and beverages at home, by income before taxes, 2003 Figure 5: Average expenditures of higher income CUs for food and beverages at home, by income before taxes, 2003 Growing availability of specialty foods through a wide array of channels Figure 6: Cross-tabulation: Propensity to purchase specialty foods against food shopping venues, December 2004 New specialty foods launches Figure 7: New specialty food and beverage product launches in gourmet stores, health food stores, and specialist retailers, by category, 2000-2004 The Specialty Food Consumer Introduction The specialty food shopper Figure 8: Specialty food shoppers, December 2004 Primary grocery shoppers Figure 9: Primary grocery shoppers, December 2004 Figure 10: Primary grocery shoppers, by gender, December 2004 Purchase of specialty foods Figure 11: Purchase of specialty foods in past 6 months, December 2004 Figure 12: Purchase of specialty foods in past 6 months, by gender, December 2004 Figure 13: Purchase of specialty foods in past 6 months, by age, December 2004 Figure 14: Purchase of specialty foods in past 6 months, by household income, December 2004 Specialty and mainstream products Figure 15: Purchase of specialty foods and mainstream analogs, December 2004 Figure 16: Purchase of specialty foods and mainstream analogs, by gender, December 2004 Kosher, organic, and natural food purchases Figure 17: Kosher, natural, and organic food purchases, December 2004 Figure 18: Kosher, natural, and organic food purchases, by age, December 2004 Figure 19: Kosher, natural, and organic food purchases, by household income, December 2004 Figure 20: Kosher, natural, and organic food purchases, by race/Hispanic origin, December 2004 Figure 21: Cross tabulation of results: propensity to purchase specialty foods and kosher, natural, and organic food purchases, December 2004 Purchase of prepared foods Figure 22: Purchase of prepared foods, December 2004 Figure 23: Purchase of prepared foods, by age, December 2004 Figure 24: Purchase of prepared foods, by household income, December 2004 Figure 25: Cross tabulation of results: propensity to purchase specialty foods and purchase of prepared foods, December 2004 Behavioral profile Figure 26: Behavioral profile of purchasers and non-purchasers of specialty foods, December 2004 Food Shopping Patterns Food shopping venues Figure 27: Food shopping venues, December 2004 Figure 28: Food shopping venues, by gender, December 2004 Figure 29: Food shopping venues, by age, December 2004 Figure 30: Food shopping venues, by household income, December 2004 Figure 31: Food shopping venues, by race/Hispanic origin, December 2004 Figure 32: Cross tabulation of results: Propensity to purchase specialty foods and food shopping venues, December 2004 Online purchasing Figure 33: Internet purchasing, December 2004 Figure 34: Food shopping venues, by gender, December 2004 Figure 35: Food shopping venues, by age, December 2004 Figure 36: Food shopping venues, by household income, December 2004 Figure 37: Cross tabulation of results: Propensity to purchase specialty foods and online purchases, December 2004 Weekly food-at-home spending Figure 38: Weekly spending on food at home, December 2004 Figure 39: Weekly spending on food at home, by age, December 2004 Figure 40: Weekly spending on food at home, by household income, December 2004 Figure 41: Cross-tabulation of results: propensity to purchase specialty foods and weekly spending on food at home, December 2004 Attitudes and Opinions About Food Attitudes and opinions about food and entertaining Figure 42: Attitudes and opinions about food and entertaining, December 2004 Figure 43: Attitudes and opinions about food and entertaining, by gender, December 2004 Figure 44: Attitudes and opinions about food and entertaining, by age, December 2004 Figure 45: Attitudes and opinions about food and entertaining, by household income, December 2004 Figure 46: Cross tabulation of results: Propensity to purchase specialty foods and attitudes and opinions about food and entertaining, December 2004 Reasons or occasions for specialty food purchases Figure 47: Reasons for purchasing specialty foods, December 2004 Figure 48: Reasons for purchasing specialty foods, by gender, December 2004 Figure 49: Reasons for purchasing specialty foods, by age, December 2004 Figure 50: Reasons for purchasing specialty foods, by household income, December 2004 Dining Out and Traveling Patterns Dining out patterns Figure 51: Frequency of dining out in an average month, December 2004 Figure 52: Frequency of dining out in an average month, by gender, December 2004 Figure 53: Frequency of dining out in an average month, by age, December 2004 Figure 54: Frequency of dining out in an average month, by household income, December 2004 Figure 55: Frequency of dining out in an average month, by race/Hispanic origin, December 2004 Figure 56: Cross tabulation of results: Propensity to purchase specialty foods and frequency of dining out in an average month, December 2004 Dining out choices Figure 57: Types of restaurants visited in past 6 months, December 2004 Figure 58: Types of restaurants visited in past 6 months, by age, December 2004 Figure 59: Types of restaurants visited in past 6 months, by household income, December 2004 Figure 60: Types of restaurants visited in past 6 months, by race/Hispanic origin, December 2004 Figure 61: Cross tabulation of results: Incidence of purchasing specialty foods and types of restaurants visited in past 6 months, December 2004 Travel patterns Figure 62: Domestic and international travel patterns, December 2004 Figure 63: Domestic and international travel patterns, by age, December 2004 Figure 64: Domestic and international travel patterns, by household income, December 2004 Figure 65: Cross tabulation of results: Incidence of purchasing specialty foods and domestic and international travel patterns, December 2004 Summary and Suggestions The specialty consumer shops a wider array of channels Restaurant-sourced foods Self-gifting Specialty food purchasers as “food fanciers” Demographics Population by age and gender Figure 66: U.S. population by age, 2000-2010 Figure 67: Graph: U.S. population by age, 2005 Figure 68: Age distribution of the U.S. population by gender, 2005 Population by race and Hispanic origin Figure 69: U.S. population by race and Hispanic origin, 2000-2010 Figure 70: Graph: Black, Hispanic, and Asian shares of U.S. population, 2000-2010 Income by age Figure 71: Median household income by age of householder, 2003 Figure 72: Household income distribution, by age of householder, 2003 Appendix: Research Methodology Consumer Research Sampling & Weighting Technometrica TechnoExpresssm ICR Surveys EXCEL Simmons National Consumer Surveys Greenfield Online Presentation & Definition Further Analysis Trade Research Informal trade research Formal trade research Desk & Internet Research Sources Definitions Forecasts Appendix: What is Mintel? Mintel Group Mintel Reports Mintel Premier Mintel ECLIPS GNPD Menu Insights Comperemedia Brokertrack Mintel Services Applied Research Mintel Consulting POS+ AbstractThis report, a companion to the NASFT State of the Industry Report (published in March 2005) examines an array of consumer attitudes towards specialty foods. The study first provides a portrait of the specialty food shopper, and examines preferred food choices and shopping venues. An analysis of attitudes and opinions concerning food, entertaining, and specialty food purchases is presented. Restaurant and travel habits of consumers are also examined, in particular for the specialty foods consumer.The typical specialty foods shopper tends to be female, younger, affluent, and racially/ethnically diverse. More so than the average consumer, these shoppers are interested in food, recipes, and entertaining, and they tend to be well traveled. They buy a number of specialty products, ranging from coffee, tea, and chocolate; to relishes, pickles, and vinegar. Specialty foods shoppers are more likely to buy natural, organic, and kosher products than are average consumers, judging by the responses to this study. They are also more likely to shop for food in a broad array of channels, from traditional supermarkets to specialty food stores, natural food stores, and delis. It is also noteworthy that these consumers, compared to the average, tend to spend more per week on food. Many specialty food trends move from restaurants to retail, and it is not surprising that specialty food purchasers are also more likely than the average respondent to dine away from home. Not only is their frequency of eating out greater than average, but they also visit a broader array of restaurants.
Finally, this study makes suggestions for leveraging the data in this report to reach a wider audience, attracting new consumers to specialty foods and better catering to the specialty-food palate.
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