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Measurement

Published by: Best Practices in Corporate Communications

Published: May. 31, 2005 - 98 Pages


Table of Contents



  • Executive Summary
  • Principles and Practices
  • Planning for Measurement
  • Four Stages to Measurement
  • Primary Functions to Measure
  • Key Trends in Measurement
  • Measuring Return on Investment (ROI)
  • How a Company Measures Performance
  • Five Principles of Measurement
  • Reaching Measurement Goals
  • Research and Measurement Best Practices
  • Measuring PR Outputs and Outcomes
  • Measurement Techniques
  • Benchmarking as a Measurement Tool
  • Components to Successful Benchmarking
  • Sample Benchmarking Form
  • Benchmarking and Corporate Communications
  • Using Measurement Firms
  • Making Third-Party Research Accountable
  • Measuring Internal Communications
  • Performance Incentives as Measurement Tools
  • Measurement as a Management Driver
  • Setting Targets and Designating Reward Systems
  • Measuring Customer Relations
  • Community Relations Measurement
  • Measuring Special Events
  • Measuring Branding
  • Reputation Metrics
  • Global Communications Measurement
  • Using the Balanced Scorecard to Measure Communications
  • Planning, Executive and Evaluating Measurement Initiatives: Conference Call Transcript (4/13/05)

Abstract

Best Practice communicators not only make a strategic impact on the growth and reputation of their companies, they also effectively measure their efforts against the company business case. Best Practices in Corporate Communications measurement white paper will explore best practices in planning, executing and evaluating measurement initiatives.

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