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New Paths to Thick Descriptions: innovativeness in data collection and interpretation

Published by: Emerald Group Publishing Limited

Published: Apr. 15, 2005 - 112 Pages


Table of Contents


"Videography in marketing and consumer research", Russell W Belk; Robert V Kozinets

"Processes, relationships, settings, products and consumers: the case for qualitative diary research", Anthony Patterson

"Exploring innovative methodologies for child-centric consumer research", Emma N Banister; Gayle J Booth

"Shopping with consumers: reflections and innovations", Tina M Lowrey; Cele C Otnes; Mary Ann McGrath

"Sensitive research topics: netnography revisited", Roy Langer; Suzanne C Beckman

"Moving shadows: suggestions for ethnography in globalised cultures", Robin Canniford

"I can read you like a book! Novel thoughts on consumer behaviour", Stephen Brown

Guest editorial

Abstract

The papers in this e-book focus on data collection and whilst none can claim to be completely new, all challenge our usual reliance on focus groups or depth interviews and challenge us to think more creatively of how we might get closer to the actual lived experience of consumers and consumption.

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