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Asian American Lifestyles - USPublished by: Mintel International Group Ltd. Published: Apr. 1, 2005 - 103 Pages Table of ContentsIntroduction and Abbreviations Introduction Other Relevant Reports Definition Abbreviations & Terms Abbreviations Terms Executive Summary The Asian population is relatively small Chinese are the largest Asian sub-group Japanese are most acculturated Asians are more likely to live in the West Asians in the U.S. have the highest educational attainment Most Asians live in family households Computers and the Internet are popular among Asians All technologies do not have the same appeal Opinions About Automotive Issues Differ Good Quality Is More Important to Asians Asians Are Health Conscious Asians Are Concerned about the Environment Nationality and Ancestry Segments Introduction U.S. population by race/Hispanic origin Figure 1: Population by race and Hispanic origin, 2000-2010 Nationality and Ancestry Groups Asians by nationality/ancestry group Figure 2: U.S. Asians by detailed nationality or ancestry group, 2000 Asians by nationality/ancestry group by age Figure 3: Age distribution and median age of Asians by detailed nationality or ancestry group, 2000 Asians by nativity/citizenship status Figure 4: Nativity and citizenship status of Asians by detailed nationality or ancestry group, 2000 Figure 5: Foreign-born Asians by year of entry into the U.S. and detailed nationality or ancestry group, 2000 Acculturation, education, labor participation, income and homeownership Asians by language spoke at home Figure 6: Language spoken at home and English-speaking ability of Asians by detailed nationality or ancestry group, 2000 Asians by educational attainment Figure 7: Educational attainment of Asians by detailed nationality or ancestry group, 2000* Asians by labor force participation Figure 8: Labor force participation of Asians by gender and detailed nationality or ancestry group, 2000* Asians by occupation Figure 9: Occupation of Asians by detailed nationality or ancestry group, 2000 Median income of Asians Figure 10: Median family income of Asians by detailed nationality or ancestry group, 2000 Homeownership rates of Asians Figure 11: Homeownership/rental rates of Asians by detailed nationality or ancestry group, 2000 Summary Demographics of the Asian Population Population by race/ethnicity Figure 12: U.S. population and Asian population by age, 2005 Figure 13: Age distribution of race/Hispanic origin segments of the population, 2005 Figure 14: Graph: Asian population by age, 2005 Asian households By age of householder Figure 15: Asian households by age of householder, 2004 Figure 16: Graph: Asian households by age of householder, 2004 By region Figure 17: Regional populations by race and Hispanic origin, 2004 Figure 18: Distribution of regional populations by race and Hispanic origin, 2004 By metropolitan status Figure 19: Asian households by metropolitan status, 2004 By educational attainment Figure 20: Educational attainment of Asians, 2004 By household type Figure 21: Asian households by type, 2004 By presence of children Figure 22: Asian households by presence of children, 2004 By size of household Figure 23: Asian households by size of household, 2004 Asian household income Figure 24: Median income of Asian households, 1993-2003 Figure 25: Income distribution of Asian households, 2003 Homeownership rates Figure 26: Asian households by homeownership rate, 2004 Summary Computing and the Internet Computer ownership and usage Figure 27: Use or ownership of personal computers, January-September 2004 Home networking Figure 28: Home computing network, January-September 2004 Computer peripheral ownership Figure 29: Ownership of computer peripherals, January-September 2004 Usage of Internet, email and similar Figure 30: Use of online services, January-September 2004 Figure 31: Internet access locations, January-September 2004 Internet connectivity Figure 32: Method for accessing the Internet, January-September 2004 Online activity, sites visited Figure 33: Online activities, January-September 2004 Attitudes to and use of Internet Figure 34: Attitudes and opinions about the Internet, January-September 2004 Figure 35: Opinions about shopping and the Internet, January-September 2004 Summary Home Electronics Overview Figure 36: Visual media equipment and services, January-September 2004 Ownership of home electronics TV Figure 37: Number of televisions owned, January-September 2004 Cameras, camcorders Figure 38: Ownership of still and video cameras, January-September 2004 Audio equipment Figure 39: Ownership of audio equipment, January-September 2004 Phones, pagers, PDAs, and games hardware Figure 40: Ownership of other electronics, January-September 2004 Figure 41: Cellular phone services, January-September 2004 Attitudes and use of home electronics Figure 42: Attitudes and opinions about electronics, January-September 2004 Summary Automotive Vehicle ownership Overview Figure 43: Vehicle ownership, January-September 2004 Number of vehicles owned Figure 44: Number of vehicles owned, January-September 2004 Types of vehicles owned Figure 45: Type of vehicle currently owned, January-September 2004 Foreign vs. domestic vehicle ownership Figure 46: Type of vehicle currently owned by domestic or foreign manufacturer, January-September 2004 Vehicle purchase intentions Overview Figure 47: Intent to purchase new or used vehicle, January-September 2004 Intent to purchase foreign vs. domestic vehicle Figure 48: Intent to purchase domestic or foreign vehicle, January-September 2004 Attitudes to vehicles Figure 49: Attitudes about automobiles, January-September 2004 Summary Other Activities and Attitudes Shopping Figure 50: General attitudes about shopping and purchase decisions January-September 2004 Fashion and apparel Figure 51: Attitudes about apparel shopping, January-September 2004 Figure 52: Attitudes about fashion and personal style, January-September 2004 Diet and Nutrition Figure 53: Attitudes about diet and nutrition, January-September 2004 Recreation and Leisure Figure 54: Participation in sports and fitness activities, January-September 2004 Figure 55: Participation in leisure activities/hobbies, January-September 2004 The Environment Figure 56: Attitudes about environmental issues, January-September 2004 Voice of the Asian American consumer Attitudes toward being Asian American Overview Unique elements of sub-Asian ethnicities Impact and characteristics of generations Most important aspects of individual sub-Asian ethnicities Daily Asian American life Overview Differences in conducting business Perception of the family Reasons for immigrating Shopping habits and preferences Overview Food and Drink Personal care products Electronics & appliances Major purchases Appendix: locality of Asian Americans Figure 57: Share of Asian population, by U.S. metropolitan areas with 100K+ Asian Americans, 2000 Census Figure 58: Average neighborhood exposure of Asian Americans, by race/ethnicity, 2000 Census Figure 59: Share of Asian Americans, by state, 2000 Census Appendix: research methodology Consumer Research Sampling & Weighting Technometrica TechnoExpresssm ICR Surveys EXCEL Simmons National Consumer Surveys Greenfield Online Presentation & Definition Further Analysis Trade Research Informal trade research Formal trade research Desk & Internet Research Sources Definitions Forecasts Appendix: what is Mintel? Mintel Group Mintel Reports Mintel Premier Mintel ECLIPS GNPD Menu Insights Comperemedia Brokertrack Mintel Services Applied Research Mintel Consulting POS+ AbstractAs the racial and ethnic diversity of the U.S. population increases it becomes more important for businesses to understand the similarities and differences between the various population segments. This report examines the demographics and socioeconomic characteristics of the Asian population in the U.S. It also looks at some of the areas where the consumer behavior and attitudes of Asians differ markedly from those of all Americans.Asians in the U.S. are highly educated, with relatively high incomes. They do not necessarily reflect the characteristics of all Asians in the world, but rather are a distinct subset. Most are immigrants who have come to American for employment opportunities. Many are recruited by employers because of their high educational attainment and possession of skills that are in short supply among the native-born labor force. The Asian population in the U.S. is growing at a rapid rate, although it accounts for a relatively small share of the overall population (4.2% in 2005). Asians are not evenly distributed geographically; rather, they are concentrated in certain areas, primarily in the Western states. They also are more likely than the average U.S. resident to live in metropolitan areas, and in the central cities of these areas. This geographic concentration makes it easier to market to Asians. This report examines specific goods and services that are more likely to be owned by Asians than by the overall population. These include computers and Internet services, home electronics, and automobiles. In addition it provides attitudinal data on a variety of issues.
The report also includes the results of a qualitative survey of Asian Americans in which Mintel explored general attitudes about a variety of relevant issues, including shopping, fashion and apparel, diet and nutrition, the environment, and recreation and leisure.
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