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Affluent Market Tracking Study #7: Spring 2005 Survey of the Wealthiest 10% of US Households

Published by: American Affluence Research Center

Published: May. 1, 2005 - 32 Pages


Table of Contents


  • Survey Highlights

  • Introduction and Discussion

  • Respondent Profile

  • Geography, Age, Gender, Net Worth, Income, Investable Assets

  • Outlook for the Economy, Stock Market, Personal Household Income & Savings

  • Current and Future Business Conditions

  • Expectations for the Stock Market, Personal Income & Savings

  • Economic Outlook Summary by Demographics

  • Historical Economic Outlook Data

  • Investment Objectives

  • Historical Tracking Data

  • Investment Objectives by Demographics

  • Major Purchases in the Next 12 Months

  • Historical Tracking Data

  • Planned Purchases by Demographics

  • Expected Changes in Spending for 17 Products & Services

  • Historical Tracking Data

  • Brand Quality Perceptions for Eight Product Categories

  • Decision Makers for Seven Major Spending Categories

  • Fractional Ownership & Membership Clubs for Vacation Homes, Boats,Jets & Exotic Cars

  • General Product Category Awareness

  • Private Residence / Destination Club Awareness

  • Product Category Ownership

  • Purchase Interest in the Next 12 months

  • Employment Status of Female Household

Abstract

In addition to the data continuously tracked in these twice-yearly surveys, new information in the Spring 2005 report includes brand quality perceptions for eight (8) different upscale product categories (fine watches and jewelry, automobiles, lady’s designer/couture apparel, major home appliances, home entertainment equipment, and cruise lines).

Data on the awareness of, ownership of, and intentions to purchase variations of the new concepts of fractional ownership and membership clubs for vacation homes, private jets, large boats, and exotic cars is also provided in this report.

Additional new information includes identification of the employment status of the female head of household and the household decision makers for seven major spending categories.

Includes 35 tables.



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