|
|
In-car Entertainment - UKPublished by: Mintel International Group Ltd. Published: Mar. 1, 2005 - 69 Pages Table of ContentsIntroduction and Abbreviations Definition Consumer research ACORN Advertising data Abbreviations Executive Summary Car trends important Key period for demographics Technology-driven OE dominates but aftermarket value still rising The cassette is dead Systems convergence Japanese dominate Halfords top adspend by a mile Online threatens specialists Consumer behaviour Future will see a blurring of the boundaries Market Drivers Car parc growth Figure 1: Trends in GB car ownership, 1995-2004 Figure 2: GB car parc, by type of ownership, 1992-2003 Figure 3: Age of GB car parc, 2003 Figure 4: Trends in the UK car parc and new registrations, 1998-2004 Car travelling distances and purposes Figure 5: Trips and distance per person per year, by purpose, 1998-2003 Expansion in key target group Figure 6: Trends and projections in UK population, by age group, 1999-2008 Rising PDI benefits ICE market Figure 7: PDI and consumer expenditure, at current and constant 1999 prices, 1999-2008 New technology Market Size and Trends A thriving market Figure 8: Estimated UK sales of ICE products, 1999-2004 Aftermarket sales lagging behind Figure 9: Value sales of ICE products, by OE and aftermarket, 1999-2004 Market Segmentation Entry-level standards continue to rise Figure 10: UK estimated value sales of ICE aftermarket products, by type, 2002 and 2004 CD systems - aftermarket starting to plateau The rise of MP3 DVD, TV and games systems DAB radio Blu-Ray Disk Technology Combined systems and Plug and Play The Supply Structure Japanese domination Matsushita JVC Pioneer Sony Philips Goodmans Industries Limited Alpine Clarion Blaupunkt Selected others Centurion Electronics Motorola Trade associations Mobile Electronics & Security Federation Society of Motor Manufacturers and Traders Advertising and Promotion Above the line Figure 11: Main monitored media advertising expenditure on ICE, 1999-2004 Halfords dominates Figure 12: Main monitored media advertising expenditure on ICE, by selected brand, 1999-2004 Below the line Distribution Figure 13: Estimated ICE aftermarket sales, by outlet type, 2002 and 2004 Halfords Online as a route to market The Consumer Car ownership Figure 14: Household ownership of cars in selected years, 1998-2004 Average mileage Figure 15: Average mileage driven per year, 2000-04 Ownership of ICE systems Figure 16: Household ownership of ICE systems, 2001-04 Ownership of ICE products in detail Figure 17: Household ownership of ICE products, by gender, age and socio-economic group, 2004 Increased penetration among the young and the better-off Figure 18: Household ownership of ICE products, by lifestage, presence of children and Mintel's Special Groups, 2004 Figure 19: Household ownership of ICE products, by marital status, working status, household size and region, 2004 Purchases of ICE systems Figure 20: Household purchases of ICE systems in the last 12 months, 2004 MP3 players Figure 21: Ownership of MP3 players, 2002-04 MP3 ownership in detail Figure 22: Ownership of MP3 players, by gender, age and socio-economic group, 2004 The impact of children Figure 23: Ownership of MP3 players, by lifestage, presence of children and Mintel's Special Groups, 2004 Figure 24: Ownership of MP3 players, by marital status, working status, household size and region, 2004 Car usage - exclusive consumer research Figure 25: Car usage, December 2004 More men commute by car Older consumers use their cars for leisure Household size matters The availability of public transport Surfing commuters The Consumer - Detailed Demographics Figure 26: Car usage, by gender, age and socio-economic group, December 2004 Figure 27: Car usage, by lifestage, presence of children and Mintel's Special Groups, December 2004 Figure 28: Car usage, by marital status, working status, car ownership and household size, December 2004 Figure 29: Car usage, by region and ACORN categories, December 2004 Figure 30: Car usage, by media usage, commercial TV viewing and supermarket usage, December 2004 The Future Cars remain on the road Technology push Small is big Integration OE puts pressure on specialists Forecast Figure 31: Forecast of the UK market for in-car entertainment, 2004-09 Figure 32: Indexed growth rates, 2004-09 Deflation will double the market Original equipment Aftermarket In-car overload? Factors incorporated in the forecast AbstractMintel last reported on this market in March 2003. Essentially this market is an extension of the home entertainment industry except for constraints relating to space and safety. As such, it tends to be served by leading manufacturers in the former business, although there are a large number of suppliers/fitters of ICE equipment active in the car sector.Furthermore, the retail market for ICE products has to an extent been suppressed or sidelined by the increasing sophistication of ICE systems supplied as standard by major car manufacturers.
Patterns of car ownership, trends in new car sales and the advanced technical specifications of many in-car entertainment systems suggest that, while consumers continue to demand good quality audio (and audio-visual) systems in their vehicles, these are increasingly likely to be factory-fitted. However, with the rate of technological advancement outpacing car depreciation, there will remain a market for after-sale upgrades, and these will be increasing geared towards Plug and Play systems that enable consumers to get more out of hand-held and portable audio (and audio-visual) products.
|
|
|||
|
About MarketResearch.com
|
||||