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Communications Technology: Trends, Statistics & Best Practices 2005Published by: Best Practices in Corporate Communications Published: Mar. 31, 2005 - 60 Pages Table of Contents Technology Overview Key Trends in Web-Based Communications Intranets and Extranets E-mail Communication Best Corporate Web Sites CHAPTER 1: Using Information Management Technology to Maximize the Corporate Communications Function/Media Media List Management Beyond Media List Management Contact Management News Management Editorial Calendars Collateral Management Project Management Analytics E-Mail Campaigns Online Newsrooms CHAPTER 2: What Journalists Want from Communicators On-Line Online Newsrooms CHAPTER 4: New Technology: Blogs/RSS The Proliferation of Blogs Measuring the Bloggers What are companies doing to prevent or to respond to blogs as corporate activism? Real Simple Syndication RSS Technique tips CHAPTER 5: Basics of Web Design Top Eleven Key Inadequacies of Corporate Web Sites Communicating Basics: Contact Info Frequently Asked Questions E-mail Communications and Web Sites Web Site Search Function Top 20 Most Frequently-Searched Terms on Corporate Web Sites Legal Statements/Privacy Issues The Web and Globalization Web Site Evaluation: Seven Steps Using Cyber Focus Groups to Gauge Your Site’s Effectiveness Soliciting Feedback Online AbstractThis white paper explores the philosophies of the most effective communicators. The white paper explores how technology innovation meant the difference between success and failure, track the trends and developments that are pushing the pace of business to a dizzying speed, present how communicators are doing more with less, maximizing effectiveness with minimal budgets and establishing themselves as key champions of business goals.Get Full Details About This Report >> |
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