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Kids' Lifestyles - USPublished by: Mintel International Group Ltd. Published: Feb. 1, 2005 - 90 Pages Table of ContentsINTRODUCTION AND ABBREVIATIONS Introduction Definition Abbreviations & terms Abbreviations Terms EXECUTIVE SUMMARY Number of kids will decline slightly Matrix Generation kids are diverse One-third of kids get a regular allowance Most kids want to be rich Children are busy with hobbies and activities Hispanic children are least likely to join clubs Bicycle riding and swimming top list of sports and fitness activities Out-of-home entertainment is still popular Nearly all children read books for pleasure Children find time for movies and television Pop music has the greatest appeal Kids' rooms are not full of electronics Most kids know school is important Half of kids say watching too much TV is bad Older girls are most likely to be fashion conscious DEMOGRAPHICS OF KIDS Introduction Population numbers Figure 1: U.S. population by age, 2000-2010 Graph 1: U.S. population by age, 2005-2010 Figure 2: Distribution of children aged 6-11, by gender and single year of age, 2005 Graph 2: Distribution of children aged 6-11, by gender and single year of age, 2005 Figure 3: Population, by generation, 2005 Graph 3: Population, by generation, 2005 Race and Hispanic origin Figure 4: Population by age, race, and Hispanic origin, 2005 Living arrangements Figure 5: Presence of children in households, by age of householder, 2003 Figure 6: Households with children, by age of children and age of householder, 2003 Figure 7: Presence of children in households, by race and Hispanic origin of householder, 2003 Figure 8: Presence of children in family households, by household type, 2003 Figure 9: Living arrangements of children aged 6-11, 2003 Graph 4: Living arrangements of children aged 6-11, 2003 Figure 10: Living arrangements of children aged 6-11, by race and Hispanic origin, 2003 Household incomes Figure 11: Median household income of households, by presence and ages of children, 2003 CHILDREN AND MONEY Introduction Allowances and earnings Figure 12: Allowances and earnings received, by gender and age, May 2003-April 2004 Figure 13: Allowances and earnings received, by race and Hispanic origin, May 2003-April 2004 Figure 14: Amount of weekly income from allowance/chores/outside jobs, by gender and age, May 2003-April 2004 Graph 5: Amount of weekly income from allowance/chores/outside jobs, by gender and age, May 2003-April 2004 Figure 15: Amount of weekly income from allowance/chores/outside jobs, by race and Hispanic origin, May 2003-April 2004 Attitudes toward money Figure 16: Attitudes toward money, by gender and age, May 2003-April 2004 Figure 17: Attitudes toward money, by race and Hispanic origin, May 2003-April 2004 ACTIVITIES, HOBBIES, AND CLUBS Introduction Activities and hobbies Figure 18: Children's activities and hobbies, by gender and age, May 2003-April 2004 Figure 19: Children's activities and hobbies, by race and Hispanic origin, May 2003-April 2004 Card collecting Figure 20: Card collecting, by gender and age, May 2003-April 2004 Figure 21: Card collecting, by race and Hispanic origin, May 2003-April 2004 Club and group memberships Figure 22: Membership of clubs and groups, by gender and age, May 2003-April 2004 Figure 23: Membership of clubs and groups, by race and Hispanic origin, May 2003-April 2004 SPORTS AND FITNESS ACTIVITIES Introduction Participation in sports and fitness activities Figure 24: Participation in sports and fitness activities, by gender and age, May 2003-April 2004 Figure 25: Participation in sports and fitness activities, by race and Hispanic origin, May 2003-April 2004 ENTERTAINMENT Out-of-home entertainment Figure 26: Participation in out-of-home entertainment, by gender and age, May 2003-April 2004 Figure 27: Participation in out-of-home entertainment, by race and Hispanic origin, May 2003-April 2004 Reading Figure 28: Types of books read, by gender and age, May 2003-April 2004 Figure 29: Types of books read, by race and Hispanic origin, May 2003-April 2004 Comic books and newspaper comics Figure 30: Kids' readership of comic books and newspaper comics, by gender and age, May 2003-April 2004 Figure 31: Kids' readership of comic books and newspaper comics, by race and Hispanic origin, May 2003-April 2004 Movies at movie theaters Figure 32: Going to see movies, by gender and age, May 2003-April 2004 Figure 33: Going to see movies, by race and Hispanic origin, May 2003-April 2004 Figure 34: How children decide which movie to see, by gender and age, May 2003-April 2004 Figure 35: How children decide which movie to see, by race and Hispanic origin, May 2003-April 2004 Television viewing Figure 36: Time spent watching television, by gender and age, May 2003-April 2004 Figure 37: Time spent watching television, by race and Hispanic origin, May 2003-April 2004 Figure 38: Types of television shows watched, by gender and age, May 2003-April 2004 Figure 39: Types of television shows watched, by race and Hispanic origin, May 2003-April 2004 DVDs and videotapes Figure 40: Types of DVDs/videotapes rented or purchased, by gender and age, May 2003-April 2004 Figure 41: Types of DVDs/videotapes rented or purchased, by race and Hispanic origin, May 2003-April 2004 MUSIC Introduction Purchase or receipt of CDs and cassettes Figure 42: CDs and cassette tapes purchased or received, by gender and age, May 2003-April 2004 Figure 43: CDs and cassette tapes purchased or received, by race and Hispanic origin, May 2003-April 2004 Types of CDs/cassettes purchased or received Figure 44: Types of CDs or cassettes purchased or received, by gender and age, May 2003-April 2004 Figure 45: Types of CDs or cassettes purchased or received, by race and Hispanic origin, May 2003-April 2004 Radio Figure 46: Time spent listening to the radio, by gender and age, May 2003-April 2004 Figure 47: Time spent listening to the radio, by race and Hispanic origin, May 2003-April 2004 TECHNOLOGY OWNERSHIP AND USE Introduction Electronics owned Figure 48: Ownership of electronics, by gender and age, May 2003-April 2004 Figure 49: Ownership of electronics, by race and Hispanic origin, May 2003-April 2004 Video games Figure 50: Ownership of video game players, by gender and age, May 2003-April 2004 Figure 51: Ownership of video game players, by race and Hispanic origin, May 2003-April 2004 Figure 52: Favorite types of video games, by gender and age, May 2003-April 2004 Figure 53: Favorite types of video games, by race and Hispanic origin, May 2003-April 2004 Computers Figure 54: Use of computers at home and school, by gender and age, May 2003-April 2004 Figure 55: Use of computers at home and school, by race and Hispanic origin, May 2003-April 2004 ATTITUDES Introduction School, aspirations, friends, and self Figure 56: Attitudes toward school, friends, aspirations, and self, by gender and age, May 2003-April 2004 Figure 57: Attitudes toward school, friends, aspirations, and self, by race and Hispanic origin, May 2003-April 2004 Figure 58: Attitudes toward the media, by gender and age, May 2003-April 2004 Figure 59: Attitudes toward the media, by race and Hispanic origin, May 2003-April 2004 The environment Figure 60: Attitudes toward the environment, by gender and age, May 2003-April 2004 Figure 61: Attitudes toward the environment, by race and Hispanic origin, May 2003-April 2004 Fashion Figure 62: Attitudes toward fashion, by gender and age, May 2003-April 2004 Figure 63: Attitudes toward fashion, by race and Hispanic origin, May 2003-April 2004 APPENDIX: RESEARCH METHODOLOGY Consumer Research Sampling & Weighting Presentation & Definition Further Analysis Trade Research Informal trade research Formal trade research Desk & Internet Research Sources Definitions Forecasts APPENDIX: WHAT IS MINTEL? Mintel Reports Global New Products Database Comperemedia® Mintel Services POS+ Mintel Consultancy AbstractIn 2005, there are 23.6 million children aged 6-11. The make up one-third of the under-18 population and 8% of the total population. In this age group, boys slightly outnumber girls because more boys are born each year. Children are also more racially and ethnically diverse than their elders. Almost 20% percent of kids aged 6-11 are Hispanic, for example, compared with 12.4% of people aged 18 or older. Blacks make up 15.4% of the population aged 6-11 compared with 12% of adults.These kids are part of the Matrix generation, the generation that follows the Echo Boom. While the characteristics of this generation is still in the process of being formed, some predictions are possible. They will clearly be technologically savvy, for example, and are likely to continue the trend of increased individualism that is evident among all post-World War II generations. They will almost certainly be as well educated as Generation X and the Boomer generations are. Their cultural diversity will influence many of their behaviors and attitudes, and they will continue to expect to enjoy a wide range of activities and entertainment choices, just as they already do.
Between the ages of 6 and 11, children undergo changes, some of which can be seen in the data presented here. For example, children aged 9-11 get a larger allowance than their younger siblings. They are more likely to have a variety of electronic gadgets in their rooms, such as televisions and DVD players. Older kids are less likely to enjoy school and to be influenced by television advertising.
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