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Fashion and Media - UKPublished by: Mintel International Group Ltd. Published: Feb. 1, 2005 - 105 Pages Table of ContentsIntroduction and Abbreviations Key issues Definitions Research methodology Consumer research ACORN Other research Abbreviations Executive Summary A more cautious approach to spending Strong growth projected for youngest age groups Prime Timers and the affluent also increasing in numbers Weekly magazine growth outstrips that of monthlies Men's weekly launches make a big impact, but newspapers declining Terrestrial TV under competitive threat Advertising spend up, especially press Top retailers spending more advertising clothing and accessories Marks & Spencer in the lead but are its shoppers interested in fashion? TV has the biggest impact on awareness of advertising Broad awareness of fashion ads in women's and men's glossies A trend to individuality Fashion Indifferent and Media Indifferent are difficult to target Older consumers most likely to be Reluctant Shoppers Need to motivate consumers to go out to find what they see in the media Opportunity with Prime Timers Getting inspiration from magazines and TV Around half of consumers are not interested in celebrities A dynamic and changing media environment Is the objective brand building or selling? TV has a big impact but is becoming less effective More specific targeting Celebrities are important and influential Editorial features provide a good service to help women Ongoing competition means giving consumers more reasons to buy Increasing importance of joint brand/retailer/media activity Making the most of what you have got Getting to the Prime Timers Media catering for what consumers need The challenges for television Retail Sales All retail sales Figure 1: All retail sales, at current and constant 2000 prices, 1999-2004 Retail sales through clothing and footwear specialists Figure 2: Sales through textile, clothing and footwear stores, at current and constant 2000 prices, 1999-2004 Sales through non-specialist non-food retailers Figure 3: Sales through non-specialist non-food retailers, at current and constant 2000 prices, 1999-2004 Market Factors PDI and consumer expenditure Figure 4: PDI and consumer expenditure, at current and constant 1998 prices, 1998-2009 Employment Figure 5: Workforce in employment in the UK, by gender and employment status, 1998-2009 Demographic trends Figure 6: UK population, by age group, 1998-2009 Figure 7: UK adult population, by socio-economic group, 1998-2009 Fashion trends Women Men Media Trends Women's magazines Figure 8: UK number of copies and retail sales of women's magazines, by type, 2000-04 Figure 9: UK retail sales of women's weekly magazines, by type, 2000-04 Figure 10: Top 20 women's interest magazines, average net circulation, January 2005 Figure 11: Top 20 women's lifestyle/fashion magazines, average net circulation, January 2005 Men's magazines Figure 12: UK retail sales of men's magazines, by type, 2000-04 Figure 13: Leading men's lifestyle magazines, average net circulation, January 2005 Newspaper readership Figure 14: Trends in average circulation for tabloid and broadsheet newspapers, 1999-2005 TV viewing Figure 15: Annual % shares of viewing (individuals), 1998-2003 Figure 16: Multichannel development, by number of homes, 1998-2004 Cinema going Figure 17: Trends in cinema admissions, by region, 1999-2003 Outdoor advertising Figure 18: Numbers of UK poster sites, 1999-2004 Technology usage Figure 19: Technology usage, 2002-04 Fashion Advertising Total advertising expenditure Figure 20: Total advertising expenditure, by media sector, at current prices, 1998-2003 Clothing and accessories Figure 21: Main media advertising expenditure on clothing and accessories, 2000-04 Figure 22: Main media advertising on clothing and accessories, by media used, 2004 Figure 23: Breakdown of total main media advertising expenditure on clothing and accessories, by media used, 2000-04 Fashion retailing Figure 24: Main media advertising expenditure by fashion retailers, 2000-04 Figure 25: Main media advertising by fashion retailers, by media used, 2004 Figure 26: Breakdown of total main media advertising expenditure by fashion retailers, by media used, 2000-04 Department stores Figure 27: Main media advertising expenditure by department stores, 2000-04 Figure 28: Main media advertising by department stores, by media used, 2004 Figure 29: Breakdown of total main media advertising expenditure by department stores, by media used, 2000-04 The Consumer Key consumer findings Stores regularly used for buying clothes Figure 30: Stores used regularly for buying clothes, November 2004 Figure 31: Stores used regularly for buying clothes, by gender, age and socio-economic group, November 2004 Figure 32: Stores used regularly for buying clothes, by gender, age and socio-economic group, November 2004 Figure 33: Stores used regularly for buying clothes, by gender, age and socio-economic group, November 2004 Awareness of fashion advertising Figure 34: Awareness of advertising by clothes/fashion brands or clothing shops during the last six months, by media used, November 2004 Figure 35: Awareness of TV and magazine advertising by clothes/fashion brands or clothing shops during the last six months, by gender, age and socio-economic group, November 2004 Figure 36: Awareness of newspaper, outdoor and other advertising by clothes/fashion brands or clothing shops during the last six months, by gender, age and socio-economic group, November 2004 Awareness of advertising by fashion companies, by stores regularly used Figure 37: Awareness of television advertising by clothes/fashion brands or clothing shops during the last six months, by stores regularly used, November 2004 Figure 38: Awareness of men's lifestyle magazine advertising by clothes/fashion brands or clothing shops during the last six months, by stores regularly used, November 2004 Figure 39: Awareness of advertising by clothes/fashion brands or clothing shops during the last six months, by stores regularly used, November 2004 Figure 40: Awareness of advertising by clothes/fashion brands or clothing shops during the last six months, by stores regularly used, November 2004 Figure 41: Awareness of advertising by clothes/fashion brands or clothing shops during the last six months, by stores regularly used, November 2004 Trade Perspective Factors influencing choice of media Role and objectives of advertising Elements of the marketing mix Communication on the Internet Celebrities and fashion Fashion makeover shows and editorial features Changing magazine market Interest in fashion Future trends The Future Prospects for fashion brands and retailers Future relationship between fashion and media Key fashion and media trends Factors for success in maximising results of media spend Appendix 1 Figure 69: Stores used regularly for buying clothes, by lifestage and Mintel's Special Groups, November 2004 Figure 70: Stores used regularly for buying clothes, by lifestage and Mintel's Special Groups, November 2004 Figure 71: Stores used regularly for buying clothes, by lifestage and Mintel's Special Groups, November 2004 Figure 72: Stores used regularly for buying clothes, by region and ACORN category, November 2004 Figure 73: Stores used regularly for buying clothes, by region and ACORN category, November 2004 Figure 74: Stores used regularly for buying clothes, by region and ACORN category, November 2004 Figure 75: Stores used regularly for buying clothes, by media usage, commercial TV viewing and source of regular grocery shopping, November 2004 Figure 76: Stores used regularly for buying clothes, by media usage, commercial TV viewing and source of regular grocery shopping, November 2004 Figure 77: Stores used regularly for buying clothes, by media usage, commercial TV viewing and source of regular grocery shopping, November 2004 Figure 78: Awareness of advertising by clothes/fashion brands or clothing shops during the last six months, by lifestage and Mintel's Special Groups, November 2004 Figure 79: Awareness of advertising by clothes/fashion brands or clothing shops during the last six months, by lifestage and Mintel's Special Groups, November 2004 Figure 80: Awareness of advertising by clothes/fashion brands or clothing shops during the last six months, by region and ACORN categories, November 2004 Figure 81: Awareness of advertising by clothes/fashion brands or clothing shops during the last six months, by region and ACORN categories, November 2004 Figure 82: Awareness of advertising by clothes/fashion brands or clothing shops during the last six months, by media usage, commercial TV viewing and source of regular grocery shopping, November 2004 Figure 83: Awareness of advertising by clothes/fashion brands or clothing shops during the last six months, by media usage, commercial TV viewing and source of regular grocery shopping, November 2004 AbstractFashion brands and retailers have a long-standing relationship with women's magazines and, more recently, with men's magazines. Television has been used to a lesser extent, particularly as it is very expensive, and outdoor is an increasingly important medium.Get Full Details About This Report >> |
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