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Fashion Marketing: Building The Research AgendaPublished by: Emerald Group Publishing Limited Published: Sep. 3, 2004 - 196 Pages Table of ContentsGuest Editorial Channel power, conflict and conflict resolution in international fashion retailing - Christopher M. Moore, Grete Birlwistle and Steve Burt Channel power, conflict and conflict resolution in international fashion retailing - Andrew J Newman; Darshika Patel The changing nature of Japanese fashion: Can quick response improve supply chain efficiency? - John Fernie; Nobukazu Azuma Category management: a new approach for fashion marketing? - Belinda Dewsnap; Cathy Hart Individual differences, motivations, and willingness to use a mass customization option for fashion products - Ann Marie Fiore; Seung-Eun Lee; Grace Kunz Negative symbolic consumption and consumers' drive for self-esteem: The case of the fashion industry -- Emma N Banister; Margaret K Hogg Fashion clothing consumption: antecedents and consequences of fashion clothing involvement - Aron O'Cass Predicting online purchase intentions for clothing products -- Eun Young Kim; Youn-Kyung Kim The impact of color in the e-commerce marketing of fashions: an exploratory study -- Philip S Nitse; Kevin R Parker; Dennis Krumwiede; Thomas Ottaway AbstractThis e-book aims to firmly position fashion marketing in the mainstream marketing literature and, as a result, encourage an increase of academic output on fashion marketing issues.The papers submitted for this e-book reflect the diversity of the research area that is fashion marketing. The papers published here can be tentatively grouped into four main areas: fashion retail marketing, operational issues in fashion marketing, consumption and fashion marketing and the impact of the Internet on fashion marketing. |
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