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Published by: Style-Vision
Published: Jul. 25, 2005 - 51 Pages
Table of Contents
1. Foreword by Style-Vision
2. Eight consumer scenarios illustrating the creative responses to the demand of human-focused technology.
- defragmentation > could we really learn something about how to take care of ourselves from...divers and computers? The decompression room for defragmentation!
- the invisible workforce > what happened to the 9am to 5pm office hours? Welcome to the employees that you hardly ever find working at the time or place you would expect...
- seamless travel > where's the pleasure in travelling when often it leaves us feeing stressed and tired? What if, in the future, we were to choose our airports not for the quality of their interiors and services?
- inverse learning > growing apart/growing closer: new technologies spark off incomprehension and conflict between generations. They also create new bonds.
- female foresight > stress/no stress. When one's timeframe is challenged: the spirit of adaptation and anticipation.
- micro entrepreneur > fragmentation of the labour market induces less security, but more opportunities. This micro entrepreneur steps out of the traditional carrier ladder and lands a work life based on self-fulfilment and quality of life.
- template service > work patterns change towards more autonomy, a mobile workplace and flexibility of time, especially for 20% of jobs. What happens to the remaining 80%?
- public privacy > innovators are said to be bored, nonchalant and lazy. Innovators are also said to be impatient by nature. Especially in a public open space where it is impossible to wait for long periods. What they long for is privacy combined with entertainment.
3. Coeditors
4. ConditionsAbstractMEGA-TREND©, a bimonthly trend report, co-created by leading creative agencies and trend experts from around the world including: designboom (Milan), Culture of Future (Los Angeles), Copenhagen Institute for Future Studies (Copenhagen), Fashion in Japan (Tokyo), Ron Pompei (New York), Marco Bevolo (Amsterdam), Onio Design (Mubai), Trico (Deft) , Brand DNA (Paris) and Style-Vision (Nice).
The MEGA-TREND N° 6 : Humanized technology
The consumer's relationship with technology continues to evolve.
As we become used to more digitalized and efficient lives, technology must take on a more human dimension.
The agenda and themes to be covered in year 2004/2005 are:
1. Skin, the ultimate layer September 2004
2. Choice fatigue, creative consumption November 2004
3. Conscious consumption, a demand for virtue January 2005
4. Ego blooming, personalization March 2005
5. The senses of life, searching for emotions May 2005
6. Defragmentation: humanized technology July 2005
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