MEGA-TREND N° 5 : The senses of life, searching for emotions

Published by: Style-Vision

Published: May. 30, 2005 - 50 Pages

Table of Contents

1. Foreword by Nicole Contencin, Copywriter & Brand semantics consultant, Paris, France.

2. Eight consumer scenarios illustrating the creative responses to the demand of emotional substance of the consumer.

• Stone-washed > Our environment is too soothing and too focused on empty pleasures. Our desire is to get back in touch with the primitive elements.

• Sense the culture > a new status of the sensorial experience and comfort: emotion precedes action.

• Oxygen & water de luxe > we need to talk about Minimalism. And we need to talk about Extravagance.

• Happy basics > optimism and courage. It's all about the courage to dare believing in simple and basic happiness.

• Material life > there's no doubt that life is an adventure for the mind... but not to the point of abandoning body and matter. The time has come to grasp reality with both hands.

• Serial monogamy > internet dating, traditional dating, speed-dating, holiday dating. The purpose of dating might not be meeting someone new but maintaining the magic instant feeling of the first kiss. Who wants to stop dating?

• Native governance > rediscover our ancestors' wisdom and learn to survive in a natural environment, simultaneously nurturing and hostile.

• Sky dancing > When a society is obsessed by security, The rebel hidden deep inside of all of us needs air.

3. Coeditors

4. Conditions

Abstract

MEGA-TREND©, a bimonthly trend report, co-created by leading creative agencies and trend experts from around the world including: designboom (Milan), Culture of Future (Los Angeles), Copenhagen Institute for Future Studies (Copenhagen), Fashion in Japan (Tokyo), Ron Pompei (New York), Marco Bevolo (Amsterdam), Onio Design (Mubai), Trico (Deft) , Brand DNA (Paris) and Style-Vision (Nice).

The MEGA-TREND N° 5 : The senses of life, searching for emotions Remove your mask! Get back ""down to earth"", raw talent, raw beauty. A return to emotional authenticity. A revival of unsophisticated pleasures; pushing the limits of ordinary life.

The agenda and themes to be covered in year 2004/2005 are:

1. Skin, the ultimate layer September 2004
2. Choice fatigue, creative consumption November 2004
3. Conscious consumption, a demand for virtue January 2005
4. Ego blooming, personalization March 2005
5. The senses of life, searching for emotions May 2005
6. Defragmentation: humanized technology July 2005

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