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MEGA-TREND N° 4 : Ego Blooming PersonalizationPublished by: Style-Vision Published: Mar. 25, 2005 - 39 Pages Table of Contents1. Foreword by Emma Fric, Director, Brand DNA Paris 2. Eight consumer scenarios illustrating the creative responses to demand of personalization of consumer. • well-living > the pressure of having to perform is now part of our everyday life. It is time to restore our energy in the next step of well being - a more holistic notion of comfort. • healthy housing > consumers will request for more sustainable building principles. And demand houses that reflect their personality. • domestic show-off > the new version of an ideal dinner is about long preparations, personalized flavours and organic food. And it will be okay to be recognized for your hard efforts. • travel a la carte > even if it can be intimidating and lonely, solo travelling offers great experiences. More and more women will abandon the fear and hit the road...alone. • fairy story life > Master the reality. If only she could... • twin life > a duo that is stronger than an individual in a demanding environment. • paralyzed evolution > being strapped up in invisible chains and suffocating under a thick membrane wakes up the old terror of an interrupted movement • bimbo boys > fashion pieces are becoming the boy's best friends. They are men, young, and they love nothing but shopping. 3. Coeditors 4. Conditions AbstractMEGA-TREND©, a bimonthly trend report, co-created by leading creative agencies and trend experts from around the world including: designboom (Milan), Culture of Future (Los Angeles), Copenhagen Institute for Future Studies (Copenhagen), Fashion in Japan (Tokyo), Ron Pompei (New York), Marco Bevolo (Amsterdam), Onio Design (Mubai), Trico (Deft) , Brand DNA (Paris) and Style-Vision (Nice).
The agenda and themes to be covered in year 2004/2005 for the whole MEGA-TREND© series are:
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