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The US Diet Market Outlook To 2008: Future Profit Opportunities For Low Carb And Other Fast Growth DietsPublished by: Business Insights Published: Feb. 1, 2005 - 151 Pages Table of ContentsExecutive Summary The US Diet Market Landscape Drivers and Dynamics of The Diet Market The US Diet Consumer Competitive Analysis of Major Low Carb Brands Medical & Regulatory Environment The Future of Low Carb Dieting and Beyond Low Carb Diet Growth Strategies Chapter 1 The US Diet Market Landscape Summary Introduction Key findings Dieting in the United States Overview Ever more homogeneous dietary habits and lifestyles Consumer weight profile Consumer health profile Metabolic syndrome Diabetes The cyclical nature of dieting Popular diets by type Low carb diets Low fat diets Other diets Diet support groups Individual Dieting The weight-loss industry Low carb dieting The original low carb diet The Atkins Advantage Consumer segmentations Consumer dietary habits by type Dedicated low carb lifestylers Flexible low carb lifestylers Consumer perception of the low carb lifestyle Conclusions Chapter 2 Drivers and Dynamics of The Diet Market Summary Introduction Key findings Market size Market segments Snacks Soft Drinks Dairy Bakery Confectionery Prepared meals Strengths and weaknesses of the low carb trend The strengths… Manufacturer survival Prevalence of flexible dieters Scientific findings do not refute low carb benefits A new alternative …and the weaknesses Market saturation Potential lack of scientific support Decrease in efficacy and/or success stories Conclusions Chapter 3 The US Diet Consumer Summary Introduction Key findings Consumer profile Segmentation by weight Motivated to get thin Consumer survey Dieting population profile Consumer behavior Willpower diminishes throughout the day Only Low Carb Dieters interested in carbohydrate intake True Low Carb Dieters are few and far between Understanding consumers’ food choices Understanding consumers’ drink choices Consumer drivers Personal relationships drive consumers’ diet choices Taste and price drive the consumer Taste is a barrier for attracting new low carb consumers Conclusions Chapter 4 Competitive Analysis of Major Low Carb Brands Summary Introduction Key findings Manufacturer identification Low carb manufacturers Larger companies weigh in on the low carb trend Competition among low carb manufacturers Changing the landscape of the low carb market Major CPGs manufacturers entering the market: a lesson from organics Low carb new product development: diversifying products 82 Low carb as a scapegoat Case Study: Atkins Nutritionals A history of Atkins Nutritionals Atkins food and drink products Partnerships and the pyramid The future for Atkins Case Study: Keto Foods Reformulating favorite foods Research and development are key business areas Future growth Industry survey The low carb market is an opportunity for growth Manufacturers’ forecasts for low carb diets Comparison to the low fat trend Future market drivers Endorsements and brand awareness Drivers contributing to product success The low carb marketplace Price premiums are high Price premiums as a barrier to market growth Low carb ingredients and product formulation Marketing a low carb product Conclusions Chapter 5 Medical & Regulatory Environment Summary Introduction Key findings The science behind dieting The low fat and low carb theories The low fat theory The low carb theory The low fat and low carb trends The low fat trend The low carb trend The glycemic index Low carbohydrate studies Short-term studies Long term studies Government The Food Guide Pyramid Atkins and the Food Pyramid The FDA and nutrition labels Low Carb Claims and Nutrition Labels Regulating organics Conclusions Chapter 6 The Future of Low Carb Dieting and Beyond Summary Introduction Key findings Rapid growth of low carb bakery, snacks and prepared meals The rapid growth of the bakery category Guilt-free snacking Low carb frozen meals will appeal to busy consumers Increased market consolidation Distribution and shelf space Market consolidation The importance of “Buy-in” of Healthful Eaters and healthcare referrals Internalizing the low carb message Medical factors The next “big thing” - five years away Industry and consumer components necessary for significant trends Increased media coverage of low carb weight loss High levels of controversy A charismatic spokesman Development of ingredients and improved product taste A mature food and beverage industry The “coolness” factor The promise of a quick fix Scientific logic that makes sense to the layman Chapter 7 Low Carb Diet Growth Strategies Summary Introduction Key findings Improve the taste, competitiveness and appeal Product formulation and taste Reducing price premiums Target evening eating occasions Brand building and preparation for strategic alliances and acquisitions Small, niche low carb companies Large CPG manufacturers Education through marketing partnerships Create wider appeal through marketing campaigns Partner with healthcare professionals Develop community outreach programs Conclusions List of Figures Figure 3.1: US population by BMI category, by gender, %, 2002-2007 Figure 3.2: Ranked meal occasion by ease of diet adherence, by consumer group, % (where 1 = easiest and 6 = hardest) Figure 3.3: Consumption changes made when attempting weight loss/maintenance, by consumer group, % respondents who answered “always” Figure 3.4: Consumption changes when attempting to lose/maintain weight, by food category, % respondents Figure 3.5: Consumption changes when attempting to lose/maintain weight, by drinks category, % respondents Figure 4.6: Low carb beer and malternative entrants, 2004 Figure 4.7: “Mid-carb” soda entrants, 2004 Figure 4.8: Reduced-carb orange juices, by brand, 2004 Figure 4.9: Atkins food product examples, 2004 Figure 4.10: Atkins-certified co-venture examples, 2004 Figure 4.11: Keto food product examples, 2004 Figure 4.12: Industry perception of low carb trend, by importance, % respondents Figure 4.13: Manufacturer opinion of low fat and low carb consumers and purchases now and in five years, % respondents Figure 4.14: Industry perceptions of low carb consumer drivers, by importance, % respondents Figure 5.15: Glycemic index certification symbol Figure 5.16: Proposed changes to nutrition labels, 2004 Figure 6.17: Market size, by category, $bn, 2003-2008 Figure 6.18: USDA Food Guide Pyramid, 2003 Figure 6.19: Atkins Food Guide Pyramid, 2004 Figure 6.20: Consumer groups and product attributes, by degrees of “coolness” List of Tables Table 1.1: Prevalence of overweight and obesity, 2002-2007 Table 1.2: Prevalence of diabetes, by type, (million), 2003-2009 Table 1.3: Risk factors associated with being overweight and obese Table 1.4: Breakdown of the weight-loss industry, by category Table 1.5: Consumer segmentation, by dieting/lifestyle type Table 1.6: Consumer perception of the low carb diet, by “agree completely” and “agree somewhat,” by consumer group (% respondents) Table 2.7: U.S. low carb food and beverage market value, by category, ($m), 1998-2008 Table 2.8: Growth of low carb snacks market, ($m), 1998-2008 Table 2.9: Low carb product introductions, snacks category Table 2.10: Growth of low carb soft drinks market, ($m), 1998-2008 Table 2.11: Growth of low carb dairy market, ($m), 1998-2008 Table 2.12: Low carb product introductions, dairy category Table 2.13: Growth of low carb bakery market, ($m), 1998-2008 Table 2.14: Low carb product introductions, bakery category Table 2.15: Growth of low carb confectionery market, ($m), 1998-2008 Table 2.16: Low carb product introductions, confectionery category Table 2.17: Growth of low carb prepared meals market, ($m), 1998-2008 Table 2.18: Low carb product introductions, prepared meals category Table 3.19: Main reason for dieting, by gender, % respondents Table 3.20: Consumer groups, by age, % respondents Table 3.21: Consumption changes made when attempting weight loss/maintenance, by consumer group, % respondents who answered “always” Table 3.22: Consumption changes when attempting to lose/maintain weight, by food category, % respondents Table 3.23: Consumption changes when attempting to lose/maintain weight, by drinks category, % respondents Table 3.24: Ranked influencing factors in dieting choice, by consumer group, (where 1 = strongest and 8 = weakest) Table 3.25: Ranked purchasing priorities, by consumer group (where 1 = strongest and 10 = weakest) Table 4.26: Low carb companies and respective product categories, 2003 Table 4.27: Multinational companies and respective new low carb product introductions, through June 2004 Table 4.28: New product introductions, #, 1999-2003 82 Table 4.29: Manufacturer opinion of low fat and low carb consumers and purchases now and in five years, % respondents Table 4.30: Industry perceptions of low carb consumer drivers, by importance, % respondents Table 4.31: Ranking of manufacturer vs. consumer preferences Table 4.32: Low carb price premium examples, 2004 Table 4.33: Sweetener substitute glossary Table 5.34: Average reduction in weight and heart disease, and dropout rate, by specific diet, % Table 5.35: Pounds lost, by time on diet, low carb vs. conventional dieting, 2003 Table 5.36: FDA guidelines AbstractThe weight loss industry is a robust and diverse market within the United States, comprising dozens of eating regimens, dieting support groups, supplements, food products, meal replacements, books, and videos. As the prevalence of overweight and obesity continue to rise in the United States, greater numbers of individuals are developing health complications associated with those conditions, creating an ever-growing market for these services and products. 44% of the population is actively trying to lose weight. Of the remaining 56%, 32% can be classified as Healthy Eaters, while the remainder are not particularly concerned with their eating habits.Get Full Details About This Report >> |
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