MarketLooks: The U.S Market for Children's Video Products

Published by: MarketLooks - Packaged Facts

Published: Mar. 1, 2005 - 24 Pages

Table of Contents

1. Market Definition
   
   
2. Market Size
   
3. Forecast
   
4. Factors in Future Growth
   
5. The Top Seven Home Video Marketers
   
6. Competitive Profiles
   
   
   
   

   
   

   Abstract

   MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:
   
   Title: The U.S. Market for Children's Video Products
   Published: March 2005
   
   Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.
   
   MarketLooks covering Packaged Facts studies are the perfect answer for:
   • The busy executive, researcher or product manager who needs top line statistics today in an easy to read, easy to digest format
     
   • The busy information professional who regularly juggles a multitude of basic requests for high-level market information from information patrons.
     
   • The consultant or analyst who needs to ramp up on a new market or demographic area quickly
     
     

   The following is the abstract from the full report:
   Children’s video, or kidvid, is a $4.8 billion market pumped by sell-through (as opposed to rental), families’ conversions to DVD, and today’s kids’ remarkable media savvy. Not only are kids aware of every entertainment trend, they have more spending power - and have more spent on them - than any previous generation. When targeting them, it is important to recognize that kids have made the most of parental permissiveness, and could soon start their own country, if not their own planet...

   In this latest Packaged Facts report on the kidvid business, The U.S. Market for Children’s Video Products, media execs (or other execs looking to tie in kidvid to food, fast food, personal care, or general merchandise promos) shall find in-depth coverage of historical and projected sales in both sell-through and rental channels; demographic profiles based on Simmons data (including data compiled from surveying kids and teens, ages 6 to 18); and Packaged Facts’ usual thorough analysis of marketplace influences - from the expanding kid population, to video on demand. Competitive strategies of Disney, Fox, Time Warner, Viacom/Nickelodeon, and others are examined. With one hit kidvid title playable to generations of kids, shrewd execs will use this report to make the most of an evergreen audience.

   
   
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