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Jewelry Consumer Opinion Council (JCOC) - 2004 Year in Review: A View into the FuturePublished by: MVI Marketing, LTD. Published: Feb. 1, 2005 - 89 Pages Table of Contents 1 Overview of the JCOC 8 1.2 What Can Be Done with the JCOC? 1.3 Composition of JCOC 1.4 The Future of the JCOC 1.5 The Monthly Omnibus Studies 1.5.1 How the Omnibus Studies Were Conducted 1.6 Economy and Purchasing Questions 1.7 Topics of the Month 1.8 Sample Sizes 1.9 Demographic Pro…les 1.10 Sample Weighting 1.11 Overview of this Report 2 Executive Summary 2.1.1 Shopping 2.1.2 Diamonds 2.1.3 Rings 2.1.4 Brand Names 2.1.5 Earrings 2.1.6 Watches 2.2 Strategic Implications 3 The Economy and Jewelry Purchases 3.2 How Consumers Viewed the World 4 Where Consumers Shop 4.2 Brick-and-Mortar vs. Online 4.3 What They Buy 4.4 How Much They Spend 4.5 Satisfaction with the Shopping Experience 5 The Diamond Market 5.2 Consumer Understanding of Diamonds 5.3 Consumer Diamond Buying 5.4 What Diamonds Are Owned 5.4.1 Jewelry Owned by Men 5.4.2 Jewelry Owned by Women 5.5 Con‡ict Diamonds . 5.6 Diamond Attributes and Brands 6 Consumers and Rings 6.2 Types of Rings Owned 6.3 Buying Plans 6.4 Ring Preferences 7 Gift Giving 7.2 Mother’s and Father’s Day Gifts 7.3 Graduation Gifts 8 Brand Names 8.2 General Brand Importance 8.3 Factors A¤ecting Jewelry Choice 8.4 Importance of Brand over Time 8.5 Ownership of Branded Jewelry 8.6 Brands Owned . . 8.7 Branded Pearl Jewelry 9 Earrings 9.2 Men and Earrings . 9.2.1 Men and Earrings . 9.2.2 Plans to Buy . . 9.3 Women and Earrings 9.3.1 Plans to Buy . 9.3.2 Style Advice . 9.3.3 Wearing Earrings 9.3.4 Earring Construction . 9.3.5 Earring Attributes 10 Wedding Jewelry 10.2 Have Not Yet Purchased Wedding Bands 10.3 Have Already Purchased Engagement Ring and Wedding Bands 10.3.1 Bride’s Engagement Ring 10.3.2 Wedding Bands . 11 Watches 79 11.2 Watch Ownership 11.3 Brands and Watches 11.4 Styles and Features . 11.5 Acquiring a Watch . 11.5.1 Buying a Watch 11.5.2 Giving a Watch as a Gift . 11.6 Buying Plans . 12 Online Purchasing 12.2 General Online Purchasing 12.3 Jewelry Purchasing Online 12.4 Online Jewelry Spending 12.5 Website Preferences 12.6 The Future of Online Jewelry Purchasing AbstractThis report is a year-long compilation and analysis of the Jewelry Consumer Opinion Council's (JCOC) 2004 monthly Omnibus Studies. Each month's Omnibus Study focused on a different topic within the jewelry industry, and probed consumer attitudes towards specific product categories or major issues. The topics included: Branded Jewelry; Internet Shopping; Earrings; Diamonds; Rings; Watches; Wedding Jewelry; Valentine's Gifts; Mother's Day; Father's Day and Graduation; Holiday 2004 Shopping. Get Full Details About This Report >> |
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