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The 2005-2010 World Outlook for Media RepresentativesPublished by: Icon Group International, Inc. Published: Apr. 5, 2004 - 181 Pages Table of Contents1 INTRODUCTION 1.1 Overview 1.2 What is Latent Demand and the P.I.E.? 1.3 The Methodology 1.3.1 Step 1. Product Definition and Data Collection 1.3.2 Step 2. Filtering and Smoothing 1.3.3 Step 3. Filling in Missing Values 1.3.4 Step 4. Varying Parameter, Non-linear Estimation 1.3.5 Step 5. Fixed-Parameter Linear Estimation 1.3.6 Step 6. Aggregation and Benchmarking 1.3.7 Step 7. Latent Demand Density: Allocating Across Cities 2 SUMMARY OF FINDINGS 2.1 The Worldwide Market Potential 3 AFRICA 3.1 Executive Summary 3.2 Algeria 3.3 Angola 3.4 Benin 3.5 Botswana 3.6 Burkina Faso 3.7 Burundi 3.8 Cameroon 3.9 Cape Verde 3.10 Central African Republic 3.11 Chad 3.12 Comoros 3.13 Congo (formerly Zaire) 3.14 Ivory coast 3.15 Djibouti 3.16 Egypt 3.17 Equatorial Guinea 3.18 Ethiopia 3.19 Gabon 3.20 Ghana 3.21 Guinea 3.22 Guinea-Bissau 3.23 Kenya 3.24 Lesotho 3.25 Liberia 3.26 Libya 3.27 Madagascar 3.28 Malawi 3.29 Mali 3.30 Mauritania 3.31 Mauritius 3.32 Morocco 3.33 Mozambique 3.34 Namibia 3.35 Niger 3.36 Nigeria 3.37 Republic of Congo 3.38 Reunion 3.39 Rwanda 3.40 Sao Tome E Principe 3.41 Senegal 3.42 Sierra Leone 3.43 Somalia 3.44 South Africa 3.45 Sudan 3.46 Swaziland 3.47 Tanzania 3.48 The Gambia 3.49 Togo 3.50 Tunisia 3.51 Uganda 3.52 Western Sahara 3.53 Zambia 3.54 Zimbabwe 4 ASIA 4.1 Executive Summary 4.2 Bangladesh 4.3 Bhutan 4.4 Brunei 4.5 Burma 4.6 Cambodia 4.7 China 4.8 Hong Kong 4.9 India 4.10 Indonesia 4.11 Japan 4.12 Laos 4.13 Macau 4.14 Malaysia 4.15 Maldives 4.16 Mongolia 4.17 Nepal 4.18 North Korea 4.19 Papua New Guinea 4.20 Philippines 4.21 Seychelles 4.22 Singapore 4.23 South Korea 4.24 Sri Lanka 4.25 Taiwan 4.26 Thailand 4.27 Vietnam 5 EUROPE 5.1 Executive Summary 5.2 Albania 5.3 Andorra 5.4 Austria 5.5 Belarus 5.6 Belgium 5.7 Bosnia and Herzegovina 5.8 Bulgaria 5.9 Croatia 5.10 Cyprus 5.11 Denmark 5.12 Estonia 5.13 Finland 5.14 France 5.15 Georgia 5.16 Germany 5.17 Greece 5.18 Hungary 5.19 Iceland 5.20 Ireland 5.21 Italy 5.22 Kazakhstan 5.23 Latvia 5.24 Liechtenstein 5.25 Lithuania 5.26 Luxembourg 5.27 Malta 5.28 Moldova 5.29 Monaco 5.30 Netherlands 5.31 Norway 5.32 Poland 5.33 Portugal 5.34 Romania 5.35 Russia 5.36 San Marino 5.37 Slovakia 5.38 Slovenia 5.39 Spain 5.40 Sweden 5.41 Switzerland 5.42 Ukraine 5.43 United Kingdom 6 LATIN AMERICA 6.1 Executive Summary 6.2 Argentina 6.3 Belize 6.4 Bolivia 6.5 Brazil 6.6 Chile 6.7 Colombia 6.8 Costa Rica 6.9 Ecuador 6.10 El Salvador 6.11 Falkland Islands 6.12 French Guiana 6.13 Guatemala 6.14 Guyana 6.15 Honduras 6.16 Mexico 6.17 Nicaragua 6.18 Panama 6.19 Paraguay 6.20 Peru 6.21 Suriname 6.22 Uruguay 6.23 Venezuela 7 NORTH AMERICA & THE CARIBBEAN 7.1 Executive Summary 7.2 Antigua and Barbuda 7.3 Aruba 7.4 Bahamas 7.5 Barbados 7.6 Bermuda 7.7 Canada 7.8 Cayman Islands 7.9 Cuba 7.10 Dominica 7.11 Dominican Republic 7.12 Greenland 7.13 Grenada 7.14 Guadeloupe 7.15 Haiti 7.16 Jamaica 7.17 Martinique 7.18 Netherlands Antilles 7.19 Puerto Rico 7.20 St. Kitts and Nevis 7.21 St. Lucia 7.22 St. Vincent and the Grenadines 7.23 Trinidad and Tobago 7.24 United States 7.25 Virgin Islands, US 8 OCEANA 8.1 Executive Summary 8.2 American Samoa 8.3 Australia 8.4 Fiji 8.5 French Polynesia 8.6 Guam 8.7 Kiribati 8.8 Nauru 8.9 New Caledonia 8.10 New Zealand 8.11 Northern Mariana Island 8.12 Solomon Islands 8.13 Tonga 8.14 Tuvalu 8.15 Vanuatu 8.16 Western Samoa 9 THE MIDDLE EAST 9.1 Executive Summary 9.2 Afghanistan 9.3 Armenia 9.4 Azerbaijan 9.5 Bahrain 9.6 Iran 9.7 Iraq 9.8 Israel 9.9 Jordan 9.10 Kuwait 9.11 Kyrgyzstan 9.12 Lebanon 9.13 Oman 9.14 Pakistan 9.15 Qatar 9.16 Saudi Arabia 9.17 Syrian Arab Republic 9.18 Tajikistan 9.19 Turkey 9.20 Turkmenistan 9.21 United Arab Emirates 9.22 Uzbekistan 9.23 Yemen 10 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 10.1 Disclaimers & Safe Harbor 10.2 ICON Group Ltd. User Agreement Provisions AbstractThis study covers the world outlook for media representatives across more than 200 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.Get Full Details About This Report >> |
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