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Children’s Modern Eating Habits: Management BriefingPublished by: just-food Published: Feb. 21, 2005 - 32 Pages Table of ContentsIntroducing the ‘Untouchables’ Influences on children’s eating habits in the 21st century 3 Changing family structure resulting in an increased spend on children Working Mums: the standard in many countries Kids as their own consumers with their own disposable income Bulging wallets at the age of seven An ever decreasing market Television no longer the only advertising tool Peer pressure - particularly in schools Kids getting older younger Parental pressure to perform Children’s favourite foods vary by region The Northern Ireland perspective What are kids really eating and when? Healthier snacks eaten more regularly Children’s eating habits challenging the traditional French picture Childhood obesity spirals out of control Legislation to control children’s eating habits A step in the right direction: traffic light labelling Confectionery: an evolution in NPD and packaging caused by the scramble for kids’ attention NPD is imperative when starting up in the new kids frozen food market Researching new products for kids Innovation for the kids of the future What’s in store for kids of the future…? Your feedback List of tables AbstractChildren, or the untouchables as marketers have grown to affectionately know them, are notoriously difficult to target - but unquestionably profitable - when finally convinced that your product is cool enough to eat. Aside from the long-standing, fickle nature of children’s ‘favourites’, the kids’ food industry is tainted by a host of controversial sticking points, primarily unhealthy eating habits leading to more overweight and obese children, globally, than ever before. This management briefing reviews children's modern eating habits now and asks what are the likely trends for the future. Taking into account today's influences on eating habits, favourite foods by region, childhood obesity & legislation, and researching new products for kids, this briefing will provide a concise overview for kids' eating habits worldwide.Get Full Details About This Report >> |
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