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Video Services Survey Results: iTV, Cable, Satellite, and Internet VideoPublished by: IDC Published: Jan. 21, 2005 - 61 Pages Table of ContentsTable of Contents IDC Opinion In This Study Methodology Situation Overview Introduction Interactive TV Instant Messaging on TV Table: Interest in TV-Based Instant Messenger by Gender and Age Group (% of Respondents) Table: Interest in TV-Based Instant Messenger by Technology Ownership (% of Respondents) Information on Demand Table: Interest in TV-Based Information on Demand by Gender and Age Group (% of Respondents) Table: Interest in TV-Based Information on Demand by Technology Ownership (% of Respondents) Interactive Programming Table: Interest in Interactive Programming by Gender and Age Group (% of Respondents) Table: Interest in Interactive Programming by Technology Ownership (% of Respondents) tCommerce Table: Interest in tCommerce by Gender and Age Group (% of Respondents) Table: Interest in tCommerce by Technology Ownership (% of Respondents) Cable and Satellite Television Cable Television Table: Cable TV Subscribership by Gender and Income Level (% of Respondents) Table: Cable TV Subscribership by Technology Ownership (% of Respondents) Table: Digital Cable Subscribership by Gender and Income Level (% of Respondents) Table: Digital Cable Subscribership by Technology Ownership (% of Respondents) Table: Reasons for Subscribing to Digital Cable by Gender and Income Level (% of Respondents) Table: Reasons for Subscribing to Digital Cable by Technology Ownership (% of Respondents) Table: Reasons for Not Subscribing to Digital Cable by Gender and Income Level (% of Respondents) Table: Reasons for Not Subscribing to Digital Cable by Technology Ownership (% of Respondents) Table: Satisfaction with Cable by Gender and Income Level (% of Respondents) Table: Satisfaction with Cable by Technology Ownership (% of Respondents) Table: Number of Cable Set-Top Boxes Table: Access to Video on Demand Table: Video on Demand Usage Table: Likelihood to Use Video on Demand If Available Satellite Television Table: Satellite TV Subscribership by Gender and Income Level (% of Respondents) Table: Satellite TV Subscribership by Technology Ownership (% of Respondents) Table: Reasons for Subscribing to Satellite TV by Gender and Income Level (% of Respondents) Table: Reasons for Subscribing to Satellite TV by Technology Ownership (% of Respondents) Table: Satisfaction with Satellite TV Service by Gender and Income Level (% of Respondents) Table: Satisfaction with Satellite TV Service by Technology Ownership (% of Respondents) Table: Number of Satellite STBs Pay-per-View Table: Pay-per-View Usage by Gender and Income Level (% of Respondents) Table: Pay-per-View Usage by Technology Ownership (% of Respondents) Average Monthly Video Services Bill Table: Average Monthly Video Service Bill by Gender and Income Level (% of Respondents) Table: Average Monthly Video Service Bill by Technology Ownership (% of Respondents) Internet Video Table: Viewing Internet Video on a PC by Gender and Age Group (% of Respondents) Table: Viewing Internet Video on a PC by Technology Ownership (% of Respondents) Table: Types of Internet Video Viewed on PC by Gender and Age Group (% of Respondents) Table: Types of Internet Video Viewed on PC by Technology Ownership (% of Respondents) Table: Paying for Internet Video Content by Gender and Age Group (% of Respondents) Table: Paying for Internet Video Content by Technology Ownership (% of Respondents) Table: Reasons for Not Watching Internet Video Content by Gender and Age Group (% of Respondents) Table: Reasons for Not Watching Internet Video Content by Technology Ownership (% of Respondents) Future Outlook Essential Guidance Learn More Related Research Appendix: 2003 Consumer Devices and Technologies Survey Introduction Screener Questions Section 1: Personal Computers, Internet/Web (n = 1,000) Section 2: Home Networking Technologies (n = 1,000) Section 3: Gaming Technologies (n = 1,000) Section 4: Video Technologies (n = 500) (Group 1) Section 5: Audio Technologies (n = 500) (Group 2) Portable Home Car Other Music Questions Section 6: Other Questions (n = 500) (Group 1) Section 7: Demographics Section (n = 1,000) Synopsis AbstractThis IDC study contains data and analysis on the video services market from IDC's 2003 Consumer Devices and Technologies Services Survey. This random digital dial survey includes responses from more than 1,000 U.S. households. Topics covered in this survey include consumer use, preferences and satisfaction, and spending on services including pay-TV subscriptions, video on demand, pay-per-view, rentals, online video, and various interactive applications, including IM on TV, tcommerce, information on demand, and interactive programming. "Competition between cable and satellite continues to heat up," says Greg Ireland, senior analyst, Consumer Markets: Video at IDC. "Interactive TV has yet to figure prominently in this competitive environment as fundamentals such as programming choice, cost, picture quality, and overall satisfaction are of importance to consumers. However, with video on demand now offered by cable and new Internet-based video service available, the market dynamics are continuing to evolve." Get Full Details About This Report >> |
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