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Consumer Imaging Survey 2004Published by: IDC Published: Jan. 14, 2005 - 55 Pages Table of ContentsTable of Contents IDC Opinion In This Study Methodology Table: Survey Sample Breakdown by Sex Table: Percentage Survey Sample Breakdown by Age Group Table: Sample Size of Photo Printer or Photo MFP Owners Table: Sample Breakdown of Photo Printer or Photo MFP Owners, by Sex Table: Percentage Sample Breakdown of Photo Printer or Photo MFP Owners, by Age Group Situation Overview Section 1 Digital Camera Brand Share and Purchasing Habits Figure: Brand Share ? Digital Cameras Figure: Purchasing Channels ? Digital Cameras Figure: Digital Camera, Time of Purchase Figure: Digital Camera, Future Purchase Intentions Image Capture Figure: Digital Camera, Number of Images Captured Figure: Digital Camera, Number of Captured Images Deleted Figure: Propensity to Archive Captured Images Figure: Propensity to Enhance Captured Images Figure: Propensity to Email Captured Images Figure: Propensity to Print Captured Images Figure: Propensity to Post Captured Images on the Internet Image Sharing Figure: Devices Used to Show Images to Friends and Family ? Portable Media Player Figure: Devices Used to Show Images to Friends and Family ? Desktop PC Figure: Devices Used to Show Images to Friends and Family ? Laptop PC Figure: Devices Used to Show Images to Friends and Family ? Gaming Console Figure: Devices Used to Show Images to Friends and Family ? DVD Current Printing Trends and Anticipated Future Changes Figure: Percentage of Images Printed at Home Figure: Percentage of Images Printed at Retail Photofinisher Figure: Percentage of Images Printed Through an Internet Photo Service Figure: Anticipated Change in Printing Volume ? Printing at Home Figure: Anticipated Change in Printing Volume ? Printing at Retail Photofinisher Figure: Anticipated Change in Printing Volume ? Printing Through Internet Photo Service Digital Camera Purchasing Criteria Figure: Importance of Camera Features Section 2 Printer Brand Share and Purchasing Habits Figure: Type of Printer Owned Figure: Brand Share ? Photo Printers Figure: Purchasing Channels ? Photo Printers Figure: Photo Printers, Time of Purchase Figure: Printer Replacement With MFP Figure: Printer Replacement With MFP ? Brand Choice Figure: Printer Replacement With MFP ? Reason for Brand Change Photo Printer Use and Features Figure: Photo Printer Use and Features Figure: Size of Photos Printed at Home Figure: Important Photo Printer Features Figure: Replenishment of Ink Cartridges Figure: Consumer Satisfaction With a Printed Photo Future Outlook Figure: Consumer Views on the Future of Printing Figure: Consumer Views on Future Photo Printing Habits Figure: Consumer Views on the Impact of the Camera Phone on the DSC Market Essential Guidance Appendix ? Survey Instrument Section A Section B ? Only Applicable to Respondents That Own Digital Cameras and Printers Capable of Printing Photos Learn More Related Research Synopsis AbstractThis end-user survey on the consumer imaging market explores the purchase decision process for digital cameras and home printing equipment, and gives an insight into how consumers' habits are likely to change in the coming one to two years in relation to the capture, storage, sharing, and printing of digital images. The survey analyzes how current purchasing and usage habits are changing in Western Europe with an aim to provide the players and potential players in the industry with an insight into how to effectively target potential customers in this changing digital landscape. The survey was conducted during September 2004 using computer-aided telephone interviewing by native-language speakers. The sample consisted of 540 current owners of digital cameras and home printers in the U.K., France, Germany, and Sweden, split as below and stratified by age and gender. The survey provides 38 data sets focused around the following topics: What are consumers buying, where, and why? What are consumers doing with their images after capturing and how will this change in the future? Where are consumers printing their images and what would make them print more in the future? What is the profile of home personal photo printer users and what are the winning functions of the devices?"The impact of the digital camera on the photography and photo processing markets has been significant, especially over the last two years where we have seen the digital camera market more than double in size year on year. This rapid change in the landscape has been painful for the less agile vendors and has provided others with great opportunities to capitalize upon in the new digital world. The results of this survey show that there are still great opportunities for growth in the market, particularly in the output side of the digital imaging business, as there is a general satisfaction among European consumers with their home printing devices," said Paul Withington, research manger, Printers and Peripherals Group. Get Full Details About This Report >> |
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