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Published by: Simba Information - Reports
Published: May. 1, 2001 - 232 Pages
Table of Contents
Chapter 1: Overview of the Technology
Advertising and Media Markets, 2001-2002
- Current Size of the Technology Advertising Market
- Tech Advertising Spending
- Growth and Media Buying Trends Among Tech Advertisers
Chapter 2: Print Media
- Consumer Magazines
- General Interest Magazines
- Business Magazines
- Trade Magazines
- Newspapers
- Profiles of Leading Print Media Outlets for Tech Advertisers
- Consumer, General Interest and Business Magazines:
- Business Week
- Forbes
- Fortune
- Money
- Newsweek
- Inc.
- TIME
- U.S. News & World Report
- Tech Magazine Publishers
- 101communications
- Advisor Publications
- BZ Media
- CMP Media
- Fawcette Technical Publications
- IDG
- Imagine Media
- Line56
- Penton Media
- Ziff Davis
- Newspapers
- New York Times/LA Times
- The Wall Street Journal
- USA Today
Chapter 3: Broadcast Outlets
- Television: Network, Cable, Syndicated and Spot TV
- Radio
Chapter 4: Internet
- Banner Ads
- Online Promotions
- Internet Ad Revenues
Chapter 5: Outdoor/Events/Sponsorships
- Billboards
- Using Billboards as Part of Cross-Promotion Efforts
- Measuring the Value of Billboard Ads
- Trade Shows
- Sponsorships
Chapter 6: Emerging Media
- Advertising in the PDA Market, 2001-2004
Chapter 7: Advertising Strategies of Leading Tech Companies
- Microsoft
- IBM
- Gateway
- Dell
- Apple
- Hewlett-Packard
- Compaq
- Intel
- AT&T
- Fujitsu
- Sony
- Novell
- SAP AG
- Genuity
- Verizon
- Oracle
- Seiko-Epson
- Xerox
- EMC
- Canon
- SAS Institute
- Handspring
- Siebel Systems
- Unisys
- Palm
- Sun Microsystems
- Adobe Systems
- PeopleSoft
- Iomega
- Sprint
- Roxio
- Sybase
- NEC Corp.
- 3Com
- Computer Associates
- Samsung
- Toshiba
- Ricoh
AbstractGet an inside look at the trends and strategies shaping the technology advertising industry, and how they're driving media buying decisions in 2002. Inside the Future of Technology Advertising & Marketing Report 2002-2003 you will find an in-depth analysis of over nine technology media sectors, analysis of market size, share, growth rate, buying trends, tech ad spending and more.
The Future of Technology Advertising & Marketing Report 2002-2003 contains exclusive 2002 forecasts of technology ad spending by each media sector, detailed company profiles of 10 magazine publishers, including competitive analysis of advertising and marketing strategies, launches, shutdowns, M&A activity and much more.
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