U.S. Digital Cable Video on Demand 2004-2008 Forecast : Market Research Report

U.S. Digital Cable Video on Demand 2004-2008 Forecast

Published by: IDC

Published: Dec. 20, 2004 - 19 Pages

Table of Contents
IDC Opinion
In This Study
Methodology
Situation Overview
Introduction
Assess Current Situation
Defining VOD
Buying into VOD
Making VOD Work
Content
User Interface
From Linear to On Demand
Emerging Competition
Web
IP
Datacasting
Future Outlook
Drivers, Inhibitors, and Opportunities
Drivers
Inhibitors
Opportunities
VOD and the Digital Home
Forecast and Assumptions
Table: U.S. Digital Cable and Video on Demand Subscribers, 2002-2008 (M)
Table: U.S. Video on Demand Revenue by Type, 2002-2008 ($M)
Table: Key Forecast Assumptions for the U.S. Video on Demand Market, 2004-2008
Figure: U.S. Video on Demand Subscribers, 2002?2008
Figure: Share of U.S. Cable Subscribers with VOD, 2002?2008
Figure: U.S. Video on Demand Revenue by Type, 2002?2008
Essential Guidance
Learn More
Related Research
Synopsis

Abstract

This IDC study provides an analysis of the U.S. digital cable video on demand (VOD) market and a forecast of VOD-enabled subscribers and VOD revenue through 2008. The analysis addresses the key facets of the VOD market including movies on demand, subscription video on demand (SVOD), and free on demand (FOD). The evolution of operator expectations for the service is discussed, as is how the cable and content communities are working to improve the VOD experience. Also addressed are competing on-demand services, market drivers and inhibitors, and emerging opportunities as VOD becomes more robust. The forecast provides data for VOD subscriber growth and penetration and revenue for à la carte title and subscription purchases.

"Cable remains committed to video on demand," said Greg Ireland, senior analyst in IDC's Consumer Markets program. "VOD has become increasingly diversified with a wide range of paid, subscription, and free content. Although SVOD and FOD are generating the bulk of VOD usage, the revenue opportunity is growing as consumers become more comfortable with the service."

Get Full Details About This Report >>

US: 800.298.5699

Int'l: +1.240.747.3093

advertise with us

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.