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Corporate Education: An Apparent Missing Link in the Training Value Proposition

Published by: IDC

Published: Dec. 16, 2004 - 16 Pages


Table of Contents


Table of Contents
IDC Opinion
In This Study
Methodology
Situation Overview
Training Priorities for 2004
Figure: Corporate Training Deemed Important Focuses on the Immediate Term
Communities and Discontinuity of Training Interests
Figure: IT and Business Decision-makers have Different Views on Corporate Training Priorities
The Critical List
Figure: "Most Critical" Training Presents a Different Set of Priorities
Figure: "Most Critical" Training Presents a Different Set of Priorities: IT versus Business Decision Makers
Figure: The Gap Between Important Training and "Critical" Training
Future Outlook
Training Investment Plans for 2004
Figure: Training Investment Expectations for 2004
Reality Bites: Training & Priorities Don't Meet
Figure: Reality Bites: Significant Gaps between "Wants" and "Investment"
Essential Guidance
Learn More
Related Research
Synopsis

Abstract

Over the past couple of years, Canadian corporations have responded to continued economic challenges not only with new strategies aimed at developing competitiveness, but also with measures designed to rationalize the organization. For most, trimming has meant the reduction of discretionary budgets, of which IT investments generally and training and education specifically form key parts. Though economic improvement appears to have begun, corporate profit recovery has been protracted and Canadian companies' fixation on improving the bottom line has left little room for a vigorous renewal of employee training and education programs. "The fall out for corporate trainers has been predictable," states Julie Kaufman, one of IDC Canada's leading analysts in the corporate education market. "The contraction of demand has imposed a competitive logic of its own, requiring providers to work harder and smarter to capture and maintain a sustainable piece of market share."

This study investigates the corporate training priorities as seen by both business and IT executives of Canadian corporations, and examines the correlations between the level of interest in corporate education and the investment expectations for the 2004 calendar year. Specifically, this document will answer the following questions:

Which types of corporate training do Canadian companies consider to be important to the success of their organization for the year 2004? Which of these training priorities are considered to be "most critical", and what are the implications of this on overall training requirements? What training programs are Canadian organizations expecting to invest in, and how does this correlate with current levels of training needs and priorities? How does this gap between "training need" and "training investment expectations" impact the landscape of training opportunity for providers?

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