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Blending Customer Service and Marketing: Reorganizing to Deliver a Consistent Customer ExperiencePublished by: Jupiter Research Corporation Published: May. 12, 2004 - 4 Pages Table of Contents1. Service-Marketing Testing Phases AbstractSeeking to differentiate marketing messages and proactively engage customers regarding service issues, an increasing number of businesses are involving service departments in e-mail marketing campaigns.Get Full Details About This Report >> |
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