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Opting in: Perfecting Permission

Published by: Jupiter Research Corporation

Published: May. 13, 2004 - 5 Pages


Table of Contents


1. Type of E-mail Address Used When Opting in


2. E-mail Address Capture Tactics for Marketing Campaigns/Newsletters


3. E-mail Opt-in Process, Compared with List Size


Abstract

Only eight percent of marketers are using a confirmed opt-in process because they believe it will impact the size of their e-mail lists. However, confirmed opt-in brings message-rendering benefits.

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