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E-mail Marketing Vendor Selection

Published by: Jupiter Research Corporation

Published: Jun. 2, 2004 - 25 Pages


Table of Contents


1. E-mail Marketing Application/Service Provider Selection Criteria


2. Delivery Rates and Importance of Delivery Optimization Tools in Vendor Selection


3. ESP/E-mail Vendor Selection Process


4. Online Ad and E-mail Marketing Forecast, 2002 to 2008


5. Reasons for Considering Switching ESP/E-mail Applications in Next 12 Months


6. E-mail Marketing Essential/Nonessential Features


7. E-mail Marketing Application Usability Best Practices


8. JupiterResearch E-mail Marketing Productivity Model


Abstract

Less than one-half (43 percent) of marketers said they perform a proof of concept or demonstration to assess applications' usability when selecting and evaluating e-mail marketing applications and service providers. Usability must measure e-mail marketing solutions and features because usable applications can radically decrease per-campaign salary costs.

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