Retail Marketing: Using eBay for Customer Acquisition and Increased Margin Opportunities

Published by: Jupiter Research Corporation

Published: Jul. 13, 2004 - 4 Pages


Table of Contents

1. Sites Where Consumers Begin Researching Online Purchases


2. Sites Consumers Have Used to Research Purchases in Past 12 Months


Abstract

The growth of eBay as a major consumer destination for researching and purchasing products may offer retailers and marketers a new avenue to capture customers, gain margin, and move inventory.

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