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E-mail Marketing Best Practices

Published by: Jupiter Research Corporation

Published: Aug. 19, 2004 - 4 Pages


Table of Contents




1. Method by Which Retailers Value Their E-mail Lists


2. Efforts Retailers Make When They Receive E-mail Bounce-backs


3. Cost-Benefit Analysis of E-mail Recapture Efforts

Abstract

The Can-Spam Act, ISP white lists, and e-mail bonding all complicate the arena of e-mail marketing for online retailers and potentially reduce the number of valuable e-mail addresses with which they can communicate. Retailers are challenged to manage their lists in more detail as retaining online customers becomes more elusive.

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