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E-mail Marketing Buyer's GuidePublished by: Jupiter Research Corporation Published: Aug. 20, 2004 - 30 Pages Table of Contents1. ESPs' Annual Revenue and Employee Count 2. Overall Comparison of Core E-mail Marketing Features 3. Overall Comparison of E-mail Delivery Features 4. ESP Delivery Rate and Open Rate Calculations 5. Comparison of Delivery Rates Based on Opposing Metrics Methodologies 6. Comparison of Open Rates Based on Opposing Metrics Methodologies 7. Correlation of Percentage of ESPs' Full and Collaborative Services Clients to Percentage of Fortune 500 Clients 8. Drivers and Inhibitors of ESP Market Consolidation 9. Overview of Full- and Collaborative-Service ESPs 10. Disposition of 35 Selected E-mail Marketing Features-Full and Collaborative Service 11. JupiterResearch Constellation of Full- and Collaborative-Service ESPs 12. JupiterResearch Constellation of Middle-Market ESPs AbstractWhile e-mail service providers' (ESPs) application features have not matured significantly over the last year, larger differences can be found among the providers' usability, breadth of services, and metric clarity. Fully 61 percent of ESPs remove hard bounces from their delivery rate calculation, thus lowering the gross denominator and inflating their published delivery rates.Get Full Details About This Report >> |
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