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Published by: Mintel International Group Ltd.
Published: Oct. 1, 2004 - 71 Pages
Table of Contents
Introduction
Geographical, national and regional definitions
Conversion factors
BMRB Target Group Index sample sizes
Abbreviations
Executive Summary
Burgers and ethnic takeaways have seen considerable growth levels
Multi-national chains facing strong competition from indigenous players
Penetration levels remain high
Shift in demographics
Lifestyle changes driving demand
Health factors
Market Drivers
Northern Ireland economy
Figure 1: Economic outlook, NI, 2002-04
Republic of Ireland economy
Figure 2: Economic outlook, RoI, 2002-04
Population of Northern Ireland
Figure 3: Population trends, by age group, in thousands, NI, 1998 and 2008
Population of Republic of Ireland
Figure 4: Population trends, by age group, in thousands, RoI, 1998 and 2008
Socio-demographic factors
Figure 5: Breakdown of population, by demographic sub-groups, NI and RoI, 2001 and 2003
Rise in one- and two-person households
Figure 6: Number of adults per household, NI and RoI, 2002-03
Women in employment
Figure 7: Workforce in employment, by age and gender, NI and RoI, 2003
Tourism numbers further driving demand
Health becoming a major factor
Competition from other sectors
High spend advertising campaigns
Convenience driving fast food consumption
Market Size and Segmentation
Figure 8: Estimated fast food and takeaway market, by value, all-Ireland, 1998-2003
Northern Ireland
Figure 9: Estimated fast food and takeaway market, by value , NI, 1998-2003
Republic of Ireland
Figure 10: Estimated fast food and takeaway market, by value, RoI, 1998-2003
Segmentation of takeaway foods market in NI
Figure 11: Takeaway market segmentation, by value, NI, 1999 and 2003
Segmentation of takeaway foods market in RoI
Figure 12: Takeaway market segmentation, by value, RoI, 1999 and 2003
Supply Structure
Figure 13: Leading fast food operators, by number of outlets, NI and RoI, 2004
Fast Food
Abrakebabra
Burger King
KFC
McDonald's
Supermac's
Pizza
Apache Pizza
Domino's Pizza
Four Star Pizza
Pizza Express
Pizza Hut
American-style diners
Eddie Rockets
Fish and chips/other
Beshoffs
Harry Ramsden's
Subway
Advertising and Promotion
Advertising spend in the Republic of Ireland
Figure 14: Advertising expenditure, by major takeaway companies and medium , RoI, 2002-04
Advertising expenditure for McDonald's
Figure 15: McDonald's advertising, by sector and medium, RoI, 2002-04
Advertising expenditure in Northern Ireland
Figure 16: Advertising expenditure, by leading takeaway food companies, NI, 1999-2004
The Consumer
Penetration of takeaway foods
91% of 15-24-year-olds have eaten takeaway foods in RoI...
Figure 17: Takeaway foods eaten in the last 12 months, by demographic sub-group, RoI, 2002-03
...while in NI 96% of 25-34-year-olds have eaten takeaway foods
Figure 18: Takeaway food eaten in the last 12 months, by demographic sub-group, NI, 2002-03
Takeaway food frequency
RoI adults most likely to be light users
Figure 19: User types for takeaway food, by demographic sub-group, RoI, 2003
15% of 15-24-year-olds consume takeaway foods more than once a week in RoI
Figure 20: Takeaway food frequency, by demographic sub-group, RoI, 2003
Fewer adults consume takeaway foods more than once a week in 2003 compared to five years ago
Figure 21: Takeaway food frequency, RoI, 1998 and 2003
Nearly twice as many light users as medium in NI
Figure 22: User types for takeaway food, by demographic sub-group, NI, 2003
Nearly 35% of those aged 25-34 eat takeaway once a week
Figure 23: Takeaway food frequency, by demographic sub-group, NI, 2003
Adults in NI eat takeaway more frequently in 2003 than in previous years
Figure 24: Takeaway food frequency, NI, 1998 and 2003
Eating in fast food restaurants
Rise in 55-64-year-olds in RoI eating in fast food restaurants
Figure 25: Eating in at fast food restaurants in the last 12 months, by demographic sub-group, RoI, 2002-03
Core markets demonstrating rise in penetration in NI
Figure 26: Eating in at fast food restaurants in the last 12 months, by demographic sub-group, NI, 2002-03
Types of takeaway food
Popularity of Chinese outstrips other types of fast food in RoI
Figure 27: Types of takeaway food bought in the last three months, RoI, 1998 and 2003
Chinese food experiencing positive growth levels in NI
Figure 28: Types of takeaway foods bought in the last three months, NI, 1998 and 2003
Eating in fast food restaurants
30% of RoI adults prefer chicken/burger bars
Figure 29: Fast food restaurants eaten in the last three months, RoI, 1998 and 2003
Chicken/burger bars favourite type of fast food restaurant in NI
Figure 30: Fast food restaurants eaten in the last three months, NI, 1998 and 2003
Attitudes towards food
Figure 31: Agreement with attitudes towards food amongst adults, RoI, 2003
37% of RoI adults think fast food is junk
Figure 32: Agreement with attitudes towards diet/health amongst adults, RoI, 2003
'Bad' food considered a treat by many in NI
Figure 33: Agreement with attitudes towards food amongst adults, NI, 2003
62% of adults feel they should do more about their health
Figure 34: Agreement with attitudes towards diet/health amongst adults, NI, 2003
The Future
Takeaway foods offering will evolve
Health perceptions will continue to pose threat
Changing demographics
Brand offering
Service
Forecast
Figure 35: Forecast of takeaway foods market, at current prices, RoI, 2003-08
Figure 36: Forecast of takeaway foods market, at current prices, NI, 2003-08
Appendix: Research Methodology
AbstractThe takeaway foods market was previously examined by Mintel in the Fast Food report (Irish series) in June 2001. The takeaway foods market has grown significantly in Ireland since the late 1990s, with consumer expenditure levels at an all-time high. Demand for takeaway foods has been primarily driven by current social and economic trends such as the increase in the number of women in the workforce, the move away from the traditional evening meal and a rise in disposable income levels. The ethnic takeaways and burger bar market segments account for the majority of the growth which the overall market has been experiencing, with the fish and chips sector revealing more stagnant levels of growth. The market has become increasingly competitive, with the strong brands offered by the leading fast food chains making it more difficult for others to compete on the same intensive level.
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