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Low Carb, Healthy Eating and ObesityPublished by: Low Carb is Easy Published: May. 1, 2004 - 86 Pages The price of this report has been reduced from $722.00 to $197.00.Table of ContentsExecutive summary 1 - Should obesity concern the food industry? Worldwide concern about diet and obesity 2 - Low carb and healthy eating The history of weight loss and healthy eating theory 3 - Low carb - fad or trend 4 - The American experience Low carb in the US - the early years 5 - The Canadian experience The market for low carb products 6 - Will the UK low carb market follow the US? Consumer attitudes towards low carb diets 7 - The UK market for low carb products Market size 8 - Detailed listing of product opportunities Baked goods 9 - Conclusions Appendix 1 - What Atkins dieters can eat Appendix 2 - Typical Atkins menu plan How Low Carb is Easy can help you further AbstractSynopsis This report looks at the opportunities and threats for the UK food industry which arise from the Atkins/low carbohydrate diet phenomenon, set within the context of the many other trends and influences affecting attitudes towards diet and the health of the nation. Target readership This report will be of interest to food manufacturers, technologists, retailers, caterers and ingredient suppliers. It will also be valuable for media writers and business analysts needing an enhanced understanding of what low carbing is all about and its significance for the future of healthy eating and the UK food industry. Executive summary The UK food industry is facing an era of unprecedented change. Not only is the low fat focused weight loss sector under threat from the low carb diet phenomenon, but the healthy eating credentials of the entire industry are coming under scrutiny as the Government considers measures to tackle escalating rates of obesity, diabetes and heart disease. This report explains why the industry should take the low carb phenomenon seriously. It also provides valuable insights into the threats and opportunities of the emerging low carb market, set within the context of these wider healthy eating concerns. The report considers the potential size and development of the low carb market in the UK in the light of the actual experience of the US. This is where the Atkins and most other low carb diets originated and the development of the multi-billion dollar US low carb market is already well under way. The US experience is used to highlight product areas which are likely to come under threat from the trend, and to illustrate other issues such as labelling, advertising and branding which may have adverse consequences for the unwary. The report includes detailed information on the foods and drinks that low carbers want, the likely impact of the low carb trend on existing product areas, and opportunities for new products. Information is also provided on technological developments relevant to the low carb market and on critical issues such as the use of artificial sweeteners and polyols. In order for companies to assess the opportunities and threats that the low carb trend represents for them individually, a detailed understanding of the buying behaviour of low carbers is necessary. However the Atkins and other low carb diets are based on relatively complex scientific principles which translate in practice into a way of eating that is very different to what has been understood as ‘healthy eating’ for the past decades. This makes it easy for companies to make expensive mistakes based on an inadequate understanding of what low carbing is really all about. Moreover, what constitutes healthy eating is itself undergoing change. For these reasons detailed background information is provided which: · Explains how low carb diets work · Demystifies terms such as ketosis and glycemic index · Lists which diets are low carb · Clarifies the relationship between low carb and low glycemic index diets · Explains upcoming influences on healthy eating · Provides detailed insights into the products low carbers want Official medical and governmental healthy eating advice, although noticeably softening its stance towards low carb, does not yet recognise low carb as a valid option for healthy eating. This is another crucial issue in any decision to enter the low carb market. The Government’s stated intention to take wide-ranging measures to tackle obesity, diabetes and heart disease makes for further uncertainty. To make informed long term decisions therefore it is imperative to be fully aware of the weight of scientific evidence that is gathering in favour of low carb diets. To this end this report provides answers and insights on the following topics: · The reasons behind worldwide increasing obesity trends · Current UK healthy eating advice and how it came about · Why reducing carbohydrates is more likely to reduce obesity · How the low carb movement is about more than just weight loss · Revisions to healthy eating advice under consideration in the US and elsewhere · Landmark studies supporting low carb science · Studies overturning the accepted wisdom about the dangers of dietary fats · Upcoming legislation in the US and Canada in respect of trans fats · Why and how low carb diets have become so popular in defiance of healthy eating advice · The need for the food advertising industry to take more proactive responsibility.
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