|
|
|
|
|
Executive Summary |
Identifying consumers’ health concerns |
Profitability hotspots and innovation opportunities |
New product development |
Conclusions and profit opportunities by market category |
Chapter 1 Introduction to the Report |
Aim of the report |
Identifying the main health-related issues influencing the food and drinks |
industry at present |
Chapter 2 Identifying Consumers’ Health |
Concerns |
Summary |
Introduction |
Obesity |
A definition |
The unhealthy facts |
Nutritional influence |
Who/what is accountable for the rising levels of obesity? |
Adults versus children |
What factors are causing obesity in children? |
What factors are causing obesity in adults? |
Obesity case study: Weight Watchers’ reinvention |
Diabetes |
A definition |
The unhealthy facts |
Diabetic food and drinks |
Healthy meal recommendations |
Breakfast |
Lunch and dinner |
Diabetic-friendly products |
Product opportunities |
Ingredients |
Tagatose |
Chromium |
Dieting choices - far too many to choose from? |
The typical length of a diet |
Low fat/low calorie diets remain the most popular for consumers |
Promoting a long-standing breakfast product as a diet food |
Glycaemic Index: the next big thing? |
What is the GI diet? |
GI diets and diabetes |
New Zealand strongly in favour of GI |
Nutritionists’ expert opinions on the GI diet |
The small issue of exercise… |
Over the last six months, how often have you exercised, on average, per |
week? |
The impact of food scares on consumers’ perceptions of the food and |
drinks industry |
GM foods |
Global snapshot of the GM food market |
The United Kingdom |
Asia |
Russia |
Africa |
Australia |
The United States |
Are consumers likely to accept GM foods into their daily diet over the next |
five years? |
Chapter 3 Profitability Hotspots and |
Innovation Opportunities |
Summary |
Introduction |
Steady market growth expected for the healthy food and drinks market |
How successful in terms of sales do you believe the next five years |
will be globally for the health food and drinks market? |
Most profitable target audiences for health food and drinks |
The most successful healthy food and drinks sectors to 2009 |
Functional food and drinks |
Future success potential of functional food and drink products |
With all this activity, are consumers prepared to pay a premium price for |
functional products? |
Functional versus organic |
Senior consumers are ready and waiting for functional and healthy products |
to promote longevity |
Which organic products do older consumers typically purchase? |
Glico functional food and drinks - best practice company from a best practice |
country |
Profitability hotspots |
Profitability hotspots in the healthy food and drinks arena at present |
Profitability hotspots in 2009 |
Low carb versus low calorie competition assessment |
Chapter 4 New Product Development |
Summary |
Introduction |
Launching a successful new product is difficult enough, let alone launching a |
healthy new product… |
Which healthy brands/private labels are consumers most interested in? |
Cadbury’s easily beats the diet products in terms of consumption |
Retailer private label |
Foodservice |
Low carb |
Industry insight into the next big thing in healthy NPD |
Drinks |
Perceptions of healthy drink products to 2009 |
Foods |
Perceptions of healthy food products to 2009 |
Future forecast: top 10 successful healthy food products to 2009 |
Innovative functional and low calorie product launches |
Australia: fortified water |
Australia: nutritional food range |
Germany: vitamin-enhanced spreads |
South Africa: the first prebiotic brand in the UK |
United States: low calorie ready meals |
United States: fortified berries |
United States: soy burger to replace veggie burger |
Anti-ageing products |
Lessons to be learned by the food and drinks industry from the |
growing skincare market targeting consumers’ age concerns |
Antioxidants for anti-ageing |
Omega-3 |
The research |
The health benefits of omega-3 |
Sources of omega-3 |
Products sold on their omega content |
Focus on salt reduction |
Arguments for salt |
Arguments against salt |
The food and drink industry’s reaction and future action |
Sodium reductions already made in some processed food sectors |
Sid the slug campaign |
Retailers’ reactions: The Co-op |
Manufacturer’s reactions |
Next on the agenda - sugar |
Vegetarian and meat-free products |
The future potential for vegetarian/meat-free products in the next five years |
Branded, high quality, healthy vegetarian products are the way forward |
Innovative vegetarian/healthy product launches |
Health is wealth |
Chapter 5 Conclusions and Profit |
Opportunities By Market |
Category |
Summary |
Introduction |
Dairy |
Promoting the probiotics content of dairy products |
Promoting the benefits of dairy for pregnancy |
Confectionery |
Soft drinks |
Fruit juices related to particular body parts/ailments |
Vegetable juices related to particular body parts/ailments |
Alcoholic drinks |
Bakery |
Snacks |
The gluten-free diet |
What is coeliac disease? |
Sources of gluten that have to be avoided on a gluten-free diet |
Manufacturers of gluten-free products |
Glutano - manufacturing gluten-free products |
Meal solutions |
Opportunities for healthy canned meals range with added vitamins |
and minerals |
Canned meat |
Canned pasta |
Canned vegetables |
Definitions |
Index |
List of Figures |
Figure 1.1: Highly important consumer concerns with a view to the potential future impact on |
food and drink development |
Figure 2.2: How long is the typical diet? |
Figure 2.3: What are the most popular diets according to the consumers? |
Figure 2.4: Is the GI diet set to become the next big dieting trend? |
Figure 2.5: The Australian GI symbol |
Figure 2.6: Is exercise as important as dieting to consumers? How often do consumers exercise |
per week? |
Figure 2.7: What impact do you believe food scares such as BSE/CJD and bird flu have had on |
consumers’ perceptions of the food and drinks industry? |
Figure 2.8: Are consumers increasingly likely to accept GM foods into their daily diet over the |
next five years? |
Figure 3.9: How successful in terms of sales do you believe the next five years will be globally for |
the health food and drinks market? |
Figure 3.10: Age groups expected to experience the most NPD activity over the next five years |
Figure 3.11: What do you perceive to be the most profitable health food and drinks sectors over the |
next five years? |
Figure 3.12: How do you perceive the future success of the following functional products over the |
next five years? |
Figure 3.13: Consumers’ willingness to pay a premium for functional versus organic |
Figure 3.14: Profitability hotspots in the healthy food and drinks arena at present |
Figure 3.15: Profitability hotspots in the healthy food and drinks arena by 2009 |
Figure 4.16: Cadbury’s easily beats the diet product examples in terms of consumption |
Figure 4.17: Have you purchased any of the following retailer’s private label products in the past |
12 months? |
Figure 4.18: Have you purchased any of the following foodservice branded products in the past 12 |
months? |
Figure 4.19: Have you purchased any of the following low carb branded products in the past |
months? |
Figure 4.20: Future forecast: top 10 successful healthy food products to 2009 |
Figure 4.21: Heinz soup - reduced salt |
Figure 4.22: Sid the Slug - anti-salt campaign |
Figure 4.23: Vegetarian-friendly cereals with added health benefits, soya milkshakes and meat-free |
pepperoni pizza |
List of Tables |
Table 1.1: Rating the importance of the influence of 11 consumer concerns on the development |
of the food and drinks industry |
Table 2.2: Do you think the food and drinks industry should be held responsible for the rising |
levels of obesity in children? |
Table 2.3: How important do you consider the following factors in the controversial debate on |
rising levels of obesity in children? |
Table 2.4: How important do you consider the following factors in the controversial debate on |
rising levels of obesity in adults? |
Table 2.5: Prevalence of diabetes in the seven major markets |
Table 2.6: Which of the following diets have consumers tried in the past? |
Table 2.7: What impact do you believe food scares such as BSE/CJD and bird flu have had on |
consumers’ perception of the food and drinks industry? |
Table 3.8: How successful in terms of sales do you believe the next five years will be globally for |
the health food and drinks market? |
Table 3.9: Age groups expected to experience the most NPD activity over the next five years |
Table 3.10: What do you perceive to be the most successful health food and drinks sectors over the |
next five years? |
Table 3.11: Future success potential of functional food and drink products |
Table 3.12: Profitability hotspots in the healthy food and drinks arena at present |
Table 3.13: Profitability hotspots in the healthy food and drinks arena by 2009 |
Table 3.14: Low carb versus low calorie competition assessment |
Table 4.15: Have you purchased any products from the following companies/brands in the past |
months? |
Table 4.16: Perceptions of healthy drink products to 2009 |
Table 4.17: Perceptions of healthy food products to 2009 |
Table 4.18: Lessons to be learned by the food and drinks industry from the growing skincare |
market targeting consumers’ age concerns |
Table 4.19: Antioxidants for anti-ageing |
Table 4.20: Food and drinks companies plans to reduce levels of salt in their products |
Table 4.21: What is the future potential for vegetarian/meat-free products in the next five years? |
