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HomeTrend Forecast: Inside the Heads and Homes of HomeTrend InfluentialsPublished by: Riedel Marketing Group Published: Sep. 22, 2004 - 75 Pages Table of ContentsINTRODUCTION BACKGROUND METHODOLOGY HOMETREND INFLUENTIALS PANEL MEMBERSHIP CRITERIA MEET THE HIPsters THE HIPster HOME MEET CW MEET MEET KE THE HIPster MIND SET WHERE THEY GET THEIR IDEAS AND INSPIRATION HOW THEY FEEL ABOUT THEIR HOMES WHAT IS IMPORTANT TO THEM PERSONALITY TRAITS WHAT HIPsters ARE BUYING NEW PRODUCTS THAT HIPsters ARE EMBRACING NEW HOME; NEW STUFF WINDOW TREATMENTS APPLIANCES . BEDROOM FURNITURE AND BEDDING BOOKSHELVES AND DESKS CLOSET SYSTEMS UPHOLSTERED FURNITURE CHAIRS CONSUMER ELECTRONICS ENTERTAINMENT CENTERS COMPUTERS AND ACCESSORIES COOKWARE LAMPS AND LIGHTING FIXTURES PATIO FURNITURE HIPster HOME TRENDS HARD WOOD FLOORS AND AREA RUGS CERAMIC TILE IN THE BATHROOMS PROFESSIONAL QUALITY STOVE TOPS WHITE OR CHERRY CABINET FINISHES BLACK OR STAINLESS STEEL MAJOR APPLIANCES GRANITE COUNTERS UNCLUTTERED KITCHEN COUNTERS NEW MASTER BEDROOMS AND BATHS IMPROVEMENTS TO THE LAUNDRY ROOM HIPster HABITS AND PRACTICES FOOD PREP HOME ENTERTAINING HOUSECLEANING EATING AND EXERCISE HABITS HOBBIES CHANGES IN HIPsters HABITS AND PRACTICES CHANGES IN THE TYPES OF FOOD CHANGES IN FOOD PREP PRACTICES CHANGES IN GARMENT CARE Abstract“This report provides insight into the cleaning and cooking habits and practices of Gen Xers, the process Gen Xers use when furnishing their homes, what they are buying, and what the hottest products are among the Generation X age cohort. The report is based on in-depth in-home interviews with 17 Generation X households headed by a person who is between the ages of 25 and 34. Gen X is one of two big life stage opportunities for the home. The report is written and edited by RMG Senior Partner A.J. Riedel who has more than fifteen years of professional experience in the home goods and housewares industries and is a highly regarded marketing authority, forecaster of consumer trends, and advisor to many housewares companies.” Get Full Details About This Report >> |
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