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The Sleep Aids and Remedies Market for Americans Aged 50 and Over

Published by: Primary Research Group

Published: Aug. 1, 2004 - 60 Pages


Table of Contents


ASSUMPTIONS ABOUT THE NUMBER OF AMERICANS AGED 50 AND OVER
EXPLANATION OF THE DESCRIPTIVE VARIABLES USED TO SEGMENT THE DATA
HOW THE SAMPLE BREAKS DOWN
The Sample, by Age Group
The Sample, by Household Income Level
The Sample, by Degree of Religiosity
QUESTION 1: HOW MANY HOURS OF SLEEP PER NIGHT
1) Hours of Sleep of Americans Aged Fifty and Over Per Night
2) Hours of Sleep of Americans Aged Fifty and Over Per Night, Broken Out by Age
3) Hours Of Sleep of Americans Aged Fifty and Over Per Night, Broken Out by Income Level
4) Hours of Sleep of Americans Aged Fifty and Over Per Night, Broken Out by Attitudes Towards Religion
5) Hours of Sleep of Americans Aged Fifty and Over Per Night, Broken Out by Type of Religious Affiliation
6) Hours of Sleep of Americans Aged Fifty and Over Per Night, Broken Out by Ethnicity
7) Hours of Sleep of Americans Aged Fifty and Over Per Night, Broken Out by Political Conviction
8) Hours Of Sleep of Americans Aged Fifty and Over Per Night, Broken Out by Residence in City, Suburb and Rural Area
9) Hours Of Sleep of Americans Aged Fifty and Over Per Night, Broken Out By Those With Or Without Children
10) Hours Sleep of Americans Aged Fifty and Over Per Night, Broken Out By Those With Or Without Grandchildren
11) Hours of Sleep of Americans Aged Fifty and Over Per Night, Broken Out by Marital Status
12) Hours of Sleep of Americans Aged Fifty and Over Per Night, Broken Out by Gender
13) Hours of Sleep of Americans Aged Fifty and Over Per Night, Sample Results Projected to the Overall Population of Americans Aged Fifty and Over
QUESTION 2: SPENDING ON SLEEP AID PRODUCTS
14) Spending of Americans Aged Fifty and Over by Individuals (and their Spouse or other Sleep Partner) on Sleep Aid Products in the Past Year Ending May 2004, in US $
15) Spending of Americans Aged Fifty and Over by Individuals (and their Spouse or other Sleep Partner) on Sleep Products, Broken Out by Age in the Past Year Ending May 2004, in US $
16) Spending of Americans Aged Fifty and Over by Individuals (and their Spouses or other Sleep Partners) on Sleep Aid Products in the Past Year, 2004, Broken Out by Level of Income, in US$
17) Spending of Americans Aged Fifty and Over by Individuals (and their Spouses or other Sleep Partners) on Sleep Aid Products in the Past Year, 2004, Broken Out by Attitudes Toward Religion, in $US
18) Spending of Americans Aged Fifty and Over on Sleep Products, Broken Out by Type of Religious Affiliation
19) Spending of Americans Aged Fifty and Over on Sleep Products, Broken Out by Ethnicity
20) Spending of Americans Aged Fifty and Over on Sleep Aid Products Broken Out by Political Conviction, in $US
21) Spending of Americans Aged Fifty and Over on Sleep Aid Products by Individuals (and their Spouses or other Sleep Partners), Broken Out by Residence in City, Suburb and Rural Area, in $US
22) Spending of Americans Aged Fifty and Over on Sleep Products, Broken Out by Those With or Without Children
23) Spending of Americans Aged Fifty and Over on Sleep Products, Broken Out by Those With or Without Grandchildren
24) Spending of Americans Aged Fifty and Over on Sleep Aid Products (and their Spouses or other Sleep Partners), Broken Out by Marital Status), in $ US
25) Spending of Americans Aged Fifty and Over on Sleep Products, Broken Out by Gender
26) Spending of Americans Aged Fifty and Over on Sleep Products, Sample Results Projected to the Overall Population of Americans Aged Fifty and Over
QUESTION #3:  NUMBER OF TIMES WAKING UP PER NIGHT
27) Self Assessment of Number of Times of Americans Aged Fifty and Over Waking Up Per Night
28) Self Assessment of Number of Times of Americans Aged Fifty and Over Waking Up Per Night, Broken Out by Age
29) Self Assessment of Number of Times of Americans Aged Fifty and Over Waking Up Per Night, Broken Out by Income Level
30) Self Assessment of Number of Times of Americans Aged Fifty and Over Waking Up Per Night, Broken Out by Attitudes Towards Religion
31) Self Assessment of Number of Times of Americans Aged Fifty and Over Waking Up Per Night, Broken Out by Type of Religious Affiliation
32) Self Assessment of Number of Times of Americans Aged Fifty and Over Waking Up Per Night, Broken Out by Ethnicity
33) Self Assessment of Number of Times of Americans Aged Fifty and Over Waking Up Per Night, Broken Out by Political Conviction
34) Self Assessment of Number of Times of Americans Aged Fifty and Over Waking Up Per Night, Broken Out by Residence In City, Suburb Or Rural Area
35) Self Assessment of Number of Times of Americans Aged Fifty and Over Waking Up Per Night, Broken Out by Those With or Without Children
36) Self Assessment of Number of Times of Americans Aged Fifty and Over Waking Up Per Night, Broken Out by Those With or Without Grandchildren
37) Self Assessment of Number of Times of Americans Aged Fifty and Over Waking Up Per Night Broken Out by Marital Status
38) Self Assessment of Number of Times of Americans Aged Fifty and Over Waking Up Per Night, Broken Out by Gender
QUESTION #4:  CHARACTERIZATION OF SPOUSE/PARTNER’S OF AMERICANS AGED FIFTY AND OVER SNORING
39) Characterization Sleep Partner's of Americans Aged Fifty and Over Tendency to Snore
40) Characterization of Sleep Partner's of Americans Aged Fifty and Over Tendency to Snore, Broken Out by Age
41) Characterization of Sleep Partner's of Americans Aged Fifty and Over Tendency to Snore, Broken Out by Income Level
42) Characterization of Sleep Partner's of Americans Aged Fifty and Over Tendency to Snore, Broken Out by Attitudes Towards Religion
43) Characterization of Sleep Partner’s of Americans Aged Fifty and Over Tendency to Snore, Broken Out by Type of Religious Affiliation
44) Characterization of Sleep Partner’s of Americans Aged Fifty and Over Tendency to Snore, Broken Out by Ethnicity
45) Characterization of Sleep Partner's of Americans Aged Fifty and Over Tendency to Snore, Broken Out by Political Conviction
46) Characterization of Sleep Partner's of Americans Aged Fifty and Over Tendency to Snore, Broken Out by Residence In City, Suburb Or Rural Area
47) Characterization of Sleep Partner's of Americans Aged Fifty and Over Tendency to Snore, Broken Out by Those With or Without Children
48) Characterization of Sleep Partner's of Americans Aged Fifty and Over Tendency to Snore, Broken Out by Those With or Without Grandchildren
49) Characterization of Sleep Partner's of Americans Aged Fifty and Over Tendency to Snore, Broken Out by Marital Status
50) Characterization of Sleep Partner’s of Americans Aged Fifty and Over Tendency to Snore, Broken Out by Gender
QUESTION FIVE:  CHARACTERIZATION OF ONE’S OWN SNORING
51) Characterization of Americans Aged Fifty and Over of One’s Own Tendency to Snore
52) Characterization of Americans Aged Fifty and Over of One’s Own Tendency to Snore, Broken Out by Age
53) Characterization of Americans Aged Fifty and Over of One’s Own Tendency to Snore, Broken Out by Level of Income
54) Characterization of Americans Aged Fifty and Over of One’s Own Tendency to Snore, Broken Out by Attitudes Towards Religion
55) Characterization of Americans Aged Fifty and Over of One’s Own Tendency to Snore, Broken Out by Type of Religious Affiliation
56) Characterization of Americans Aged Fifty and Over of One’s Own Tendency to Snore, Broken Out by Ethnicity
57) Characterization of Americans Aged Fifty and Over of One’s Own Tendency to Snore, Broken Out by Political Conviction
58) Characterization of Americans Aged Fifty and Over of One’s Own Tendency to Snore, Broken Out by Residence In City, Suburb Or Rural Area
59) Characterization of Americans Aged Fifty and Over of One’s Own Tendency to Snore, Broken Out by Those With or Without Children
60) Characterization of Americans Aged Fifty and Over of One’s Own Tendency to Snore, Broken Out by Those With or Without Grandchildren
61) Characterization of Americans Aged Fifty and Over of one’s own tendency to snore, Broken Out by Marital Status
62) Characterization of Americans Aged Fifty and Over of One’s Own Tendency to Snore, Broken Out by Gender
QUESTION #6: LEVEL OF INTEREST OF AMERICANS AGED FIFTY AND OVER IN SLEEP AID PRODUCTS
63) Level of Interest of Americans Aged Fifty and Over in Sleep Aid Products
64) Level of Interest of Americans Aged Fifty and Over in Sleep Aid Products, Broken Out by Age
65) Level of Interest of Americans Aged Fifty and Over in Sleep Aid Products, Broken Out by Income Level
66) Level of Interest of Americans Aged Fifty and Over in Sleep Aid Products, Broken Out by Attitudes Towards Religion
67) Level of Interest of Americans Aged Fifty and Over in Sleep Aid Products, Broken Out by Type of Religious Affiliation
68) Level of Interest of Americans Aged Fifty and Over in Sleep Aid Products, Broken Out by Ethnic Affiliation
69) Level of Interest of Americans Aged Fifty and Over in Sleep Aid Products, Broken Out by Political Conviction
70) Level of Interest of Americans Aged Fifty and Over in Sleep Aid Products, Broken Out by Residence In City, Suburb Or Rural Area
71) Level of Interest of Americans Aged Fifty and Over in Sleep Aid Products, Broken Out by Those With or Without Children
72) Level of Interest of Americans Aged Fifty and Over in Sleep Aid Products, Broken Out by Those With or Without Grandchildren
73) Level of Interest of Americans Aged Fifty and Over in Sleep Aid Products, Broken Out by Marital Status
74) Level of Interest of Americans Aged Fifty and Over n Sleep Aid Products, Broken Out by Gender
QUESTION #7: PERCENTAGE OF AMERICANS AGED 50 AND OVER THAT HAVE PURCHASED PRODUCTS TO CONTROL SNORING
75) Percentage of Americans Aged 50 and Over that have Purchased Snore Control Products
76) Percentage of Americans Aged 50 and Over that have Purchased Snore Control Products, Broken Out by Age
77) Percentage of Americans Aged 50 and Over that have Purchased Snore Control Products, Broken Out by Level of Income
78) Percentage of Americans Aged 50 and Over that have Purchased Snore Control Products, Broken Out by Attitudes Towards Religion
79) Percentage of Americans Aged 50 and Over that have Purchased Snore Control Products, Broken Out by Type of Religious Affiliation
80) Percentage of Americans Aged 50 and Over that have Purchased Snore Control Products, Broken Out Ethnic Affiliation
81) Percentage of Americans Aged 50 and Over that have Purchased Snore Control Products, Broken Out by Political Conviction
82) Percentage of Americans Aged 50 and Over that have Purchased Snore Control Products, Broken Out by Residence in City, Suburb or Rural Area
83) Percentage of Americans Aged 50 and Over that have Purchased Snore Control Products, Broken Out by Those With or Without Children
84) Percentage of Americans Aged 50 and Over that have Purchased Snore Control Products, Broken Out by Those With or Without Grandchildren
85) Percentage of Americans Aged 50 and Over that have Purchased Snore Control Products, Broken Out by Marital Status
86) Percentage of Americans Aged 50 and Over that have Purchased Snore Control Products, Broken Out by Gender
87) Percentage of Americans Aged 50 and Over that have Purchased Snore Control Products, Sample Results Projected to the Overall Population of Americans Aged Fifty and Over
QUESTION #8:  PERCENTAGE OF AMERICANS AGED 50 AND OVER THAT HAVE EVER TAKEN A DRUG TO HELP THEM SLEEP
88) Percentage of Americans Aged 50 and Over that have Ever Taken a Drug to Help Them Sleep
89) Percentage of Americans Aged 50 and Over that have Ever Taken a Drug to Help Them to Sleep, Broken Out by Age
90) Percentage of Americans Aged 50 and Over that have Ever Taken A Drug to Help Them Sleep, Broken Out by Level of Income
91) Percentage of Americans Aged 50 and Over that have Ever Taken A Drug to Help Them Sleep, Broken Out by Attitudes Towards Religion
92) Percentage of Americans Aged 50 and Over that have Ever Taken a Drug to Help Them to Sleep, Broken Out by Type of Religious Affiliation
93) Percentage of Americans Aged 50 and Over that have Ever Taken a Drug to Help Them to Sleep, Broken Out by Ethnicity
94) Percentage of Americans Aged 50 and Over that have Ever Taken a Drug to Help Them Sleep, Broken Out by Political Conviction
95) Percentage of Americans Aged 50 and Over that have Ever Taken a Drug to Help Them Sleep, Broken Out by Those With or Without Children
96) Percentage of Americans Aged 50 and Over that have Ever Taken a Drug to Help Them Sleep, Broken Out by Those With or Without Grandchildren
97) Percentage of Americans Aged 50 and Over that have Ever Taken a Drug to Help Them to Sleep, Broken Out by Marital Status
98) Percentage of Americans Aged 50 and Over that have Ever Taken a Drug to Help Them to Sleep, Broken Out by Gender
99) Percentage of Americans Aged 50 and Over that have Ever Taken a Drug to Help Them to Sleep, Sample Results Projected to the Overall Population of Americans Aged Fifty and Over
QUESTION NINE: PERCENT OF AMERICANS AGED 50 AND OVER THAT WOULD CONSIDER TAKING A SAFE AND EFFECTIVE  DRUG TO HELP THEM TO SLEEP
100) Percentage of Americans Aged 50 and Over hat Would Consider Taking a Safe, Effective Drug to Help Them Sleep
101) Percentage of Americans Aged 50 and Over that Would Consider Taking a Safe, Effective Sleep Control Product, Broken Out by Age
102) Percentage of Americans Aged 50 and Over that Would Consider Taking a Safe Effective Drug to Help Them Sleep, Broken Out by Income Level
103) Percentage of Americans Aged 50 and Over That Would Consider Taking a Safe. Effective Drug to Help Them Sleep, Broken Out by Attitudes Towards Religion
104) Percentage of Americans Aged 50 and Over that Would Consider Taking a Safe, Effective Sleep Control Product, Broken Out by Type of Religious Affiliation
105) Percentage of Americans Aged 50 and Over that Would Consider Taking a Safe, Effective Sleep Control Product, Broken Out by Ethnic Affiliation
106) Percentage of Americans Aged 50 and Over That Would Consider Taking a Safe, Effective Drug to Help Them Sleep, Broken Out by Political Conviction
107) Percentage of Americans Aged 50 and Over That Would Consider Taking a Safe, Effective Drug to Help Them to Sleep, Broken Out by Residence in City, Suburb or Rural Area
108) Percentage of Americans Aged 50 and Over that Would Consider Taking a Safe. Effective Sleep Control Product, Broken Out by Those With or Without Children
109) Percentage of Americans Aged 50 and Over that Would Consider Taking a Safe, Effective Sleep Control Product, Broken Out by Those With or Without Grandchildren
110) Percentage of Americans Aged 50 and Over that Would Consider Taking a Safe, Effective Sleep Control Product, Broken Out by Marital Status
111) Percentage of Americans Aged 50 and Over that Would Consider Taking a Safe, Effective Sleep Control Product, Broken Out by Gender
112) Percentage of Americans Aged 50 and Over that Would Consider Taking a Safe, Effective Sleep Control Product, Sample Results Projected to the Overall Population of Americans Aged Fifty and Over
QUESTION TEN: PERCENTAGE OF AMERICANS AGED 50 AND OVER THAT HAVE EVER PURCHASED ANY KIND OF SPECIALIZED BEDS, MATTRESS OR PILLOWS DESIGNED TO AID SLEEP
113) Percentage of Americans Aged 50 and Over that have Ever Purchased Any Kind of Specialized Beds, Mattresses or Pillows Designed to Aid Sleep
114) Percentage of Americans Aged 50 and Over that have Ever Purchased Any Kind of Specialized Beds, Mattresses or Pillows Designed to Aid Sleep, Broken Out by Age
115) Percentage of Americans Aged 50 and Over that have Ever Purchased Specialized Beds,  Mattresses or Pillows Designed to Aid Sleep, Broken Out by Income Level
116) Percentage of Americans Aged 50 and Over that have Ever Purchased Any Kind Of Specialized Beds, Mattresses Or Pillows Designed To Aid Sleep, Broken Out by Attitudes Towards Religion
117) Percentage of Americans Aged 50 and Over that have Ever Purchased Any Kind of Specialized Beds, Mattresses or Pillows Designed to Aid Sleep Broken Out by Type of Religious Affiliation
118) Percentage of Americans Aged 50 and Over that have Ever Purchased Any Kind of Specialized Beds, Mattresses or Pillows Designed to Aid Sleep, Broken Out by Ethnic Affiliation
119) Percentage of Americans Aged 50 and Over that have Ever Purchased Any Kind of Specialized Beds, Mattresses or Pillows Designed to Aid Sleep, Broken Out by Political Conviction
120) Percentage of Americans Aged 50 and Over that have Ever Purchased Any Kind Of Specialized Beds, Mattresses Or Pillows Designed To Aid Sleep, Broken Out by Residence in City, Suburb or Rural Area
121) Percentage of Americans Aged 50 and Over that have Ever Purchased Any Kind Of Specialized Beds, Mattresses Or Pillows Designed To Aid Sleep, Broken Out By Those With or Without Children
122) Percentage of Americans Aged 50 and Over that have Ever Purchased Any Kind Of Specialized Beds, Mattresses Pillows Designed To Aid Sleep, Broken Out By Those With or Without Grandchildren
123) Percentage of Americans Aged 50 and Over that have Ever Purchased Any Kind of Specialized Beds, Mattresses or Pillows Designed to Aid Sleep, Broken Out by Marital Status
124) Percentage of Americans Aged 50 and Over that have Ever Purchased Any Kind of Specialized Beds, Mattresses or Pillows Designed to Aid Sleep, Broken Out by Gender
125) Percentage of Americans Aged 50 and Over that have Ever Purchased Any Kind of Specialized Beds, Mattresses or Pillows Designed to Aid Sleep, Sample Results Projected to the Overall Population of Americans Aged Fifty and Over
QUESTION ELEVEN: PERCENTAGE OF AMERICANS AGED 50 AND THAT WOULD CONSIDER FUTURE PURCHASES OF A SPECIALIZED BEDS, MATTRESS OR PILLOW DESIGNED TO AID SLEEP
126) Percentage of Americans Aged 50 and Over That Would Consider Future Purchases of Specialized Beds, Mattresses or Pillows Designed to Aid Sleep
127) Percentage of Americans Aged 50 and Over That Would Consider Future Purchases of Specialized Beds, Mattresses or Pillows Designed to Aid Sleep, Broken Out by Age
128) Percentage of Americans Aged 50 and Over That Would Consider Future Purchases of Specialized Beds, Mattresses or Pillows Designed to Aid Sleep, Broken Out by Income Level
129) Percentage of Americans Aged 50 and Over That Would Consider Future Purchases of Specialized Beds, Mattresses or Pillows Designed to Aid Sleep, Broken Out by Attitudes Towards Religion
130) Percentage of Americans Aged 50 and Over That Would Consider Future Purchases of Specialized Beds, Mattress or Pillows Designed to Aid Sleep, Broken Out by Type of Religious Affiliation
131) Percentage of Americans Aged 50 and Over That Would Consider Future Purchases of Specialized Beds, Mattress or Pillows Designed to Aid Sleep, Broken Out by Ethnic Affiliation
132) Percentage of Americans Aged 50 and Over That Would Consider Future Purchases of Specialized Beds, Mattresses or Pillows Designed to Aid Sleep, Broken Out by Political Conviction
133) Percentage of Americans Aged 50 and Over That Would Consider Future Purchases of Specialized Beds, Mattresses or Pillows Designed to Aid Sleep, Broken Out by Residence In City, Suburb Or Rural Area
134) Percentage of Americans Aged 50 and Over That Would Consider Future Purchases of Specialized Beds, Mattresses or Pillows Designed to Aid Sleep, Broken Out by Those With or Without Grandchildren
135) Percentage of Americans Aged 50 and Over That Would Consider Future Purchases of Specialized Beds, Mattress or Pillows Designed to Aid Sleep, Broken Out by Marital Status
136) Percentage of Americans Aged 50 and Over That Would Consider Future Purchases of Specialized Beds, Mattresses or Pillows to Help Them to Sleep, Broken Out by Gender
137) Percentage of Americans Aged 50 and Over That Would Consider Future Purchases of Specialized Beds, Mattress or Pillows Designed to Aid Sleep, Sample Results Projected to the Overall Population of Americans Aged Fifty and Over
QUESTION TWELVE: PERCENTAGE OF AMERICANS AGED 50 AND OVER THAT HAVE EVER PURCHASED PRODUCTS TO KEEP OPEN NASAL PASSAGES
138) Percentage of Americans Aged 50 and Over that have Ever Purchased Products to Keep Open Nasal Passages
139) Percentage of Americans Aged 50 and Over that have Ever Purchased Products to Keep Open Nasal Passages as a Sleep Aid, Broken Out by Age
140) Percentage of Americans Aged 50 and Over that have Ever Purchased Products to Keep Open Nasal Passages as a Sleep Aid Broken Out by Income Level
141) Percentage of Americans Aged 50 and Over that have Ever Purchased Products to Keep Open Nasal Passages as a Sleep Aid Broken Out by Attitudes Towards Religion
142) Percentage of Americans Aged 50 and Over that have Ever Purchased Products to Keep Open Nasal Passages as a Sleep Aid, Broken Out by Type of Religious Affiliation
143) Percentage of Americans Aged 50 and Over that have Ever Purchased Products to Keep Open Nasal Passages as a Sleep Aid, Broken Out by Ethnicity
144) Percentage of Americans Aged 50 and Over that have Ever Purchased Products to Keep Open Nasal Passages as a Sleep Aid Broken Out by POLITICAL CONVICTION
145) Percentage of Americans Aged 50 and Over that have Ever Purchased Products to Keep Open Nasal Passages as a Sleep Aid Broken Out by Residence In City, Suburb Or Rural Area
146) Percentage of Americans Aged 50 and Over that have Ever Purchased Products to Keep Open Nasal Passages as a Sleep Aid Broken Out by Those With or Without Children
147) Percentage of Americans Aged 50 and Over that have Ever Purchased Products to Keep Open Nasal Passages as a Sleep Aid, Broken Out by Those With or Without Grandchildren
148) Percentage of Americans Aged 50 and Over that have Ever Purchased Products to Keep Open Nasal Passages as a Sleep Aid, Broken Out by Marital Status
149) Percentage of Americans Aged 50 and Over that have Ever Purchased Products to Keep Open Nasal Passages as a Sleep Aid, Broken Out by Gender
150) Percentage of Americans Aged 50 and Over that have Ever Purchased Products to Keep Open Nasal Passages as a Sleep Aid, Sample Results Projected to the Overall Population of Americans Aged Fifty and Over
QUESTION THIRTEEN: PERCENTAGE OF AMERICANS AGED 50 AND OVER THAT HAVE PURCHASED SPECIALIZED BEDS TO AID IN SLEEP
151) Percentage of Americans Aged 50 and Over that have Purchased Specialized Bed to Improve Sleep Quality
152) Percentage of Americans Aged 50 and Over that have Purchased Specialized Beds to Improve Sleep Quality, Broken Out by Age
153) Percentage of Americans Aged 50 and Over that have Purchased Specialized Beds to Improve Sleep Quality, Broken Out by Income
154) Percentage of Americans Aged 50 and Over that have Purchased Specialized Beds to Improve Sleep Quality, Broken Out by Attitudes Towards Religion
155) Percentage of Americans Aged 50 and Over that have Purchased Specialized Beds to Improve Sleep Quality, Broken Out by Type of Religious Affiliation
156) Percentage of Americans Aged 50 and Over that have Purchased Specialized Beds to Improve Sleep Quality, Broken Out by Ethnic Affiliation
157) Percentage of Americans Aged 50 and Over that have Purchased Specialized Beds to Improve Sleep Quality, Broken Out by Political Conviction
158) Percentage of Americans Aged 50 and that have Purchased Specialized Beds to Improve Sleep Quality, Broken Out by Residence in City, Suburb or Rural Area
159) Percentage of Americans Aged 50 and Over that have Purchased Specialized Beds to Improve Sleep Quality, Broken Out by Those With Or Without Children
160) Percentage of Americans Aged 50 and Over that have Purchased Specialized Beds to Improve Sleep Quality, Broken Out by Those With Or Without Grandchildren
161) Percentage of Americans Aged 50 and Over that have Purchased Specialized Beds to Improve Sleep Quality, Broken Out by Those With Or Without Grandchildren
162) Percentage of Americans Aged 50 and Over that have Purchased Specialized Beds to Improve Sleep Quality, Broken Out by Gender
163) Percentage of Americans Aged 50 and Over that have Purchased Specialized Beds to Improve Sleep Quality,Sample Results Projected to the Overall Population of Americans Aged Fifty and Over
QUESTION FOURTEEN: PERCENTAGE OF AMERICANS AGED 50 AND OVER THAT HAVE PURCHASED SPECIALIZED MATTRESSES OR PILLOWS TO HELP THEM TO SLEEP
164) Percentage of Americans Aged 50 and that have Ever Purchased a Specialized Mattress to Help Them to Sleep
165) Percentage of Americans Aged 50 and Over that have Ever Purchased a Specialized Mattress to Help Them to Sleep, Broken Out by Age
166) Percentage of Americans Aged 50 and Over that have Ever Purchased a Specialized Mattress to Help Them to Sleep, Broken Out by Income
167) Aged Percentage of Americans Aged 50 and Over that have Ever Purchased a Specialized Mattress to Help Them to Sleep, Broken Out by Attitudes Towards Religion
168) Percentage of Americans Aged 50 and Over that have Ever Purchased a Specialized Mattress to Help Them to Sleep, Broken Out by Type of Religious Affiliation
169) Percentage of Americans Aged 50 and Over that have Ever Purchased a Specialized Mattress to Help Them to Sleep, Broken Out by Ethnic Affiliation
170) Percentage of Americans Aged 50 and Over that have Ever Purchased a Specialized Mattress to Help Them to Sleep, Broken Out by Political Conviction
171) Percentage of Americans Aged 50 and that have Ever Purchased a Specialized Mattress to Help Them to Sleep, Broken Out by THOSE WITH OR WITHOUT CHILDREN
172) Percentage of Americans Aged 50 and Over that have Ever Purchased a Specialized Mattress to Help Them to Sleep, Broken Out by THOSE WITH OR WITHOUT GRANDCHILDREN
173) Percentage of Americans Aged 50 and that have Ever Purchased a Specialized Mattress to Help Them to Sleep, Broken Out by Marital Status
174) Percentage of Americans Aged 50 and Over that have Ever Purchased a Specialized Mattress to Help Them to Sleep, Broken Out by Gender
175) Percentage of Americans Aged 50 and Over that have Ever Purchased a Specialized Mattress to Help Them to Sleep, Sample Results Projected to the Overall Population of Americans Aged Fifty and Over
QUESTION FIFTEEN:  PERCENTAGE OF AMERICANS AGED 50 AND OVER THAT HAVE PURCHASED A SPECIALIZED PILLOW TO HELP THEM TO SLEEP BETTER
176) Percentage of Americans Aged 50 and Over that have Purchased a Specialized Pillow to Help Them to Sleep Better
177) Percentage of Americans Aged 50 and that have Purchased a Specialized Pillow to Help Them to Sleep Better, Broken Out by Age
178) Percentage of Americans Aged 50 and Over that have Purchased a Specialized Pillow to Help Them to Sleep Better, Broken Out by Income
179) Percentage of Americans Aged 50 and Over that have Purchased a Specialized Pillow to Help Them to Sleep Better, Broken Out by Attitudes Towards Religion
180) Percentage of Americans Aged 50 and Over have purchased a specialized pillow to help them to sleep better, Broken Out by Type of Religious Affiliation
181) Percentage of Americans Aged 50 and Over that have purchased a specialized pillow to help them to sleep better, Broken Out by Ethnic Affiliation
182) Percentage of Americans Aged 50 and Over that have Purchased a Specialized Pillow to Help Them to Sleep Better, Broken Out by Political Conviction
183) Percentage of Americans Aged 50 and Over that have Purchased a Specialized Pillow to Help Them to Sleep Better, Broken Out by Residence in City, Suburb or Rural Area
184) Percentage of Americans Aged 50 and Over that have Purchased a Specialized Pillow to Help Them to Sleep Better, Broken Out by Those With or Without Children
185) Percentage of Americans Aged 50 and Over that have Purchased a Specialized Pillow to Help Them to Sleep Better, Broken Out by Those With or Without Grandchildren
186) Percentage of Americans Aged 50 and Over that have Purchased a Specialized Pillow to Help Them to Sleep Better, Broken Out by Marital Status
187) Percentage of Americans Aged 50 and Over that have purchased a specialized pillow to help them to sleep better, Broken Out by Gender
188) Percentage of Americans Aged 50 and Over that have purchased a specialized pillow to help them to sleep better, Sample Results Projected to the Overall Population of Americans Aged Fifty and Over
APPENDIX ONE: LIST SELECTION METHODOLOGY
APPENDIX 2: MAIL SURVEY METHODOLOGY
APPENDIX 3:  OTHER REPORTS OF INTEREST FROM PRIMARY RESEARCH GROUP, INC.

Abstract

This report looks closely at demand for specialized beds, mattresses and pillows, nasal strips and herbs and drugs that aid sleep. The report gives detailed data on hours of sleep per night, frequency of waking up at night, degree of snoring, and other aspects of the sleep patterns of Americans aged 50 and over. The study also gives detailed spending and market size data for drugs, beds and related items and other products aimed at improving the quality of sleep.

Sample Questions that form the base of this study: (13 total)
1) About how many hours of sleep would you say that you get per night?
2) How many times per night do you generally wake up?
3) Have you ever taken a drug to help you sleep?
4) Have you ever purchased any specialized beds, pillows or mattresses to help you to sleep better?

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