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Future Innovations in Food and Drinks |
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Forward-focused NPD and consumer trends |
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Executive Summary |
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NPD sources and drivers |
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The marketing mix |
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The next big thing… |
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Innovation industry opinion survey |
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Chapter 1 Introduction |
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Chapter 2 NPD Sources and Drivers |
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Summary |
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Introduction |
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Where do the best NPD and innovation ideas come from? |
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Case study: fizzy fruit |
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Inspiring new product development ideas: ears to the ground and eyes on the |
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trash can |
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Macro trends now and in the near future |
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Convenience |
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Health and wellbeing |
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Indulgence/luxury |
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Obesity and the GI diet |
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What other world trends should you be aware of when considering your |
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NPD and innovation programmes? |
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Case study: Qibla Cola |
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An ever more discerning youth market |
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A growing grey market with more spending power |
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Single person households |
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The dance of the pink pound |
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Ethnicity and gender |
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Nutrogenomics |
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Functional foods |
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Ethical trading |
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NPD constantly in the making and innovation that takes years to come to |
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fruition |
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The U.S. does not always lead NPD |
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Case study: growing popularity of barbeque products |
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Case study: a cut above the rest |
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Chapter 3 The Marketing Mix |
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Summary |
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Introduction |
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The retail environment and consumer expectations |
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Consumers shop smarter and become more demanding |
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Masstige - a new concept |
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Price versus quality; the competition continues |
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Mess with colour-shape at your peril |
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Packaging of the future could have a mind if its own |
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Sachet marketing |
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Radio Frequency Identification Devices (RFIDs) |
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Case study: packaging starts to feel the heat |
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Category analysis |
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Dairy |
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Milk |
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Cheese |
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Yoghurt and butter |
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Butter and dairy spreads |
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Case study: Bowland Fresh Milk |
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Case study: Night time milk |
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Confectionery |
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The ebb and flow of liquid innovation |
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Wine drinkers’ sophistication prompts innovation |
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Case study: the beer to dine for |
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Bread |
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Bread is the staple part of many diets around the globe |
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Key innovative trends in alcoholic drinks |
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Snacking |
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Case study: Magnum 7 Deadly Sins and Cornetto Love Potions |
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Soft drinks |
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Case study: Vitsmart |
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Case study: Tiger White |
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Chapter 4 The Next Big Thing… |
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Summary |
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Identifying the key trends that could be the next big thing for food and |
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drinks |
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Chapter 5 Innovation Industry Opinion |
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Survey |
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Summary |
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Introduction |
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NPD is the crucial building block for creating a strong competitive position |
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The key drivers of NPD |
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Getting to know your consumers is the most vital source of NPD inspiration |
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Seeking inspiration within the company |
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The winning formula: NPD platforms |
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The average NPD cycle |
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Eyeing up the premium and super-premium market |
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Insight into the trends to consider to 2006 |
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Consumers love affair with all things organic |
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Convenience and portability |
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Individuality |
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Thinking outside of the box |
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The first consideration - who to target and who to avoid first |
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Retail channels for your new product |
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What drives consumers to purchase a product they have never seen before? |
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Chapter 6 Conclusions |
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Actionable recommendations for NPD executives |
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Index |
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List of Figures |
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Figure 2.1: Qibla Cola |
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Figure 2.2: Jones Soda’s individual style of packaging |
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Figure 3.3: Beer to dine for |
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Figure 3.4: 7 UP Plus |
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Figure 3.5: Vitsmart |
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Figure 5.6: How important are the following in building a strong competitive position? |
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Figure 5.7: How important are the following drivers of NPD? |
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Figure 5.8: How important are the following in building a strong competitive position? |
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Figure 5.9: How important are the following in building a strong competitive position? |
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Figure 5.10: How significant are the following NPD platforms? |
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Figure 5.11: How long is the average NPD cycle for new products in your company (perhaps take |
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the latest product as the average)? |
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Figure 5.12: Where do you believe the majority of NPD is currently focused in the food and drinks |
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industry? |
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Figure 5.13: How important will the following trends be in NPD over the next 18 to 24 months? |
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Figure 5.14: Which one of the following do you think will be the most important pack size in NPD |
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over the next 18 to 24 months? |
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Figure 5.15: Which consumer group do you think will be the most attractive for food and drink |
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NPD executives over the next 18 to 24 months? |
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Figure 5.16: How important will the following retail channels be in launching new products or line |
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extensions? |
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Figure 5.17: What do you think is the major reason consumers purchase a new product they've |
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never seen or bought before? |
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List of Tables |
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Table 5.1: How important are the following in building a strong competitive position? |
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Table 5.2: How important are the following drivers of NPD? |
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Table 5.3: How important are the following sources of innovation for NPD? |
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Table 5.4: How important are the following in building a strong competitive position? |
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Table 5.5: How significant are the following NPD platforms? |
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Table 5.6: How long is the average NPD cycle for new products in your company (perhaps take |
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the latest product as the average)? |
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Table 5.7: Where do you believe the majority of NPD is currently focused in the food and drinks |
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industry? |
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Table 5.8: How important will the following trends be in NPD over the next 18 to 24 months? |
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Table 5.9: Which one of the following do you think will be the most important pack size in NPD |
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over the next 18 to 24 months? |
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Table 5.10: Which consumer group do you think will be the most attractive for food and drink |
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NPD executives over the next 18 to 24 months? |
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Table 5.11: How important will the following retail channels be in launching new products or line |
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extensions? |
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Table 5.12: What do you think is the major reason consumers purchase a new product they've |
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never seen or bought before? |
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