Chapter 2 Market Overview

• Introduction
  
  • Table 2-: Safe Storage Times for Ground Meat and Poultry
  
  
  
• Refrigerated Processed Meats
  
• Breakfast Meats
  
  • Table 2-2: Storage Times for Sausages for Maximum Quality
    
  • Table 2-3: Recommended Refrigerator Storage Time Limits for Hams
    
  • Luncheon Meats
    
  • Frankfurters/Sausage
    
  • Specialty Refrigerated Meat Products
    
  • Other Refrigerated Meat Products
  
  
  
• Regulatory Environment
  
  
• Meat Contamination
  
• Zero-Tolerance Policy
  
  • Table 2-4: Number of Food Borne Disease Outbreaks by Etiology
    
  • Table 2-5: Food Recalls According to the Level of Hazard Involved
    
  • Table 2-6: Major Meat Recalls for Food Borne Pathogens
  
  
  
• HACCP Implementation
  
• Federal Definitions
  
• Market Size and Growth
  
  
  • Table 2-7: U.S. Retail Sales of Refrigerated Processed Meat
    Category Performance
    
  • Figure 2-1: Refrigerated Processed Meat, IRI-Tracked Market Share, 2004
    
  • Table 2-8: IRI-Tracked Sales of Refrigerated Processed Meats, By Category, 1999-2004
    Luncheon Meats
    
  • Table 2-9: IRI-Tracked Sales of Refrigerated Lunchmeat, 1999-2004
    Breakfast Meats
    
  • Table 2-10: IRI-Tracked Sales of Breakfast Meats, 1999-2004
    Frankfurters/Dinner Sausages
    
  • Table 2-1: IRI-Tracked Sales of Frankfurters/Dinner Sausages, 1999-2004
    Specialty Meat Products
    
  • Table 2-12: IRI-Tracked Sales of Specialty Meat Products, 1999-2004
    Other Refrigerated Meat Products
    
  • Table 2-13: IRI-Tracked Sales of Other Refrigerated Meat Products, 1999-2004
  
  
  
• Trends and Issues
  
  
  • The Low-carb Craze
    
  • Childhood Obesity in America
    
  • Meat Recall Impact on Consumption
    Table 2-14: Consumers’ Top Reasons for Eating Less Beef
    
  • Natural and Organic Meats Grow
    
  • The Aging of America
    
  • Millennials - The Next Market
    
  • Prospective Ethnic Markets
    Table 2-15: Ethnic Purchasing Power, 2000-2009 (in $billion)
    
  • Social Trends Affecting Home Cooking
    Table 2-16: American Household Structure (1980-2020)
    
  • The Resurgence of Sandwich
    Table 2-17: Factors For In-Store Deli Sandwich Sales
    
  • Vegetarianism — Vegetarians and Flexitarians
  
  
  
  
  
  
• Projected Market Growth
  
  
  • Overall Market to Reach $22.5 Billion by 2009
    
  • Figure 2-2: Projected Overall Sales of Refrigerated Processed Meat, 2004-2009

Chapter 3 The Marketers

• Overview
  
• Breakfast Meat
  
  • Figure 3-1: IRI-Tracked Shares of Major Breakfast Meat Marketers in 2003
  
  
  
• Refrigerated Bacon
  
  • Table 3-1: IRI-Tracked Sales of Major Refrigerated Bacon Marketers, 2003-2004
    
  • Table 3-2: IRI-Tracked Sales of Major Refrigerated Bacon Brands, 2003-2004
  
  
  
• Refrigerated Breakfast Sausage/Ham
  
  • Table 3-3: IRI-Tracked Sales of Major Refrigerated Breakfast Sausage & Ham Marketers. 2003-2004
    
  • Table 3-4: IRI-Tracked Sales of Major Refrigerated Breakfast Sausage/Ham Brands, 2003-2004
  
  
  
• Luncheon Meat
  
  • Figure 3-2: IRI-Tracked Market Share of Major Luncheon Meat Marketers, 2004Refrigerated Sliced Lunchmeat
    
  • Table 3-5: IRI-Tracked Sales of Major Refrigerated Sliced Lunchmeat Marketers, 2003-2004
    
  • Table 3-6: IRI-Tracked Sales of Major Refrigerated Sliced Lunchmeat Brands, 2003-2004
  
  
  
• Refrigerated Non-Sliced Lunchmeat
  
  • Table 3-7: IRI-Tracked Sales of Major Refrigerated Non-Sliced Lunchmeat Marketers, 2003-2004
    
  • Table 3-8: IRI-Tracked Sales of Major Refrigerated Non-Sliced Lunchmeat Brands, 2003-2004
  
  
  
• Frankfurters/Dinner Sausages
  
  • Figure 3-3: IRI-Tracked Market Share of Major Frankfurter/Dinner Sausage Marketers, 2004
  
  
  
• Refrigerated Dinner Sausages
  
• Table 3-9: IRI-Tracked Sales of Major Refrigerated Dinner Sausages Marketers, 2003-2004
  
• Table 3-10: IRI-Tracked Sales of Major Brands for Refrigerated Dinner Sausages, 2003-2004

• Table 3-11: IRI-Tracked Sales of Major Refrigerated Frankfurters Marketers, 2003-2004
  
• Table 3-12: IRI-Tracked Sales of Major Refrigerated Frankfurters Brands, 2003-2004

• Figure 3-4: IRI-Tracked Share of Major Pork Hock/Feet Marketers, 2004
  
• Refrigerated Pork Product Hocks/Feet
  
• Table 3-13: IRI-Tracked Sales of Major Refrigerated Pork Hock/Feet Marketers, 2003-2004
  
  
  
  
• Table 3-14: IRI-Tracked Sales of Major Refrigerated Pork Hock/Feet Brands, 2003-2004

Chapter 4 Marketing Dynamics

• Advertising and Promotion Trends
  
• Brand Consolidation by Major Marketers
  
• Endorsements
  
• Consumer Promotions
  
• Targeting Hispanics — "El Cerdo es Bueno" campaign
  
• Advertising Positioning
  
  
• Oscar Mayer Tops With High Brand Equity
  
• Sara Lee’s Jimmy Dean - Employee Pride on Product Superiority
  
• ConAgra Strengthens Focus On Amour Brand
  
• “Powered By Tyson”— An Integrated Marketing Strategy
  
• Smithfield - Focus on Customized Promotion
  
• Johnsonville Focuses On Freshness
  
• New Product Trends
  
  
• Formulation Trends
  
  
• Table 4-1
  
• New Product Introductions by Formulation
  
• Convenience and Freshness - The New Product Mantra
  
• Table 4-2: New Product Introductions by Product Claim
  
• Newer and Bolder Flavors
  
  • Bacon
    
  • Deli Lunch Meats
    
  • Frankfurters
    
  • Sausages
  
  
  
• New Product Introductions
  
  
• Product Trends in Deli Meats
  
  • Table 4-3: Selected New Sliced Deli Meat Introductions, 2003-2004
  
  
  
• Natural/Organic Meats
  
  • Table 4-4: Selected New Organic/Natural Refrigerated Meat Introductions, 2003-2004
  
  
  
• Lean and Low-fat Products
  
  • Table 4-5: Selected New Lean/Extra Lean and Low-Fat Introductions, 2003-2004
  
  
  
• Juicy and Slow-Cooked Products
  
  • Table 4-6: Selected Slow-cooked Meat Introductions, 2003-2004
  
  
  
  
  
  
• Products Targeted at Ethnic Groups
  
  • Table 4-7: Selected New Products Targeted at the Hispanics, 2003-2004
    
  • Table 4-8: Other Selected introductions by Major Marketers, 2003-2004
  
  
  
• Packaging Trends
  
  
  • Table 4-9: The Number of New Introductions by Package Types, 2003-2004
  
  
  
• Vacuum Packaging
  
• Modified Atmosphere Packaging
  
• Convenience Packages
  
• Serving Size Trends
  
  • Table 4-10: Innovative New Product Introductions by Packaging, 2003-2004
    
  • Table 4-11: New Product Introductions by Package Trends, 2003-2004
  
  
  
• Retail Trends
  
  
• Deli Service
  
• Retailers Turn Ethnic
  
• Cross Merchandising
  
• Online Stores — A Growing Segment

Chapter 5 The Consumer

• Note on Simmons Survey Data and Figures
  
• Refrigerated Processed Meat Products
  
  • High Penetration Rates
    
  • Table 5-1: Usage Levels of Meat Products
  
  
  
• Bacon
  
  • 44.4 Million Adults Use Oscar Mayer Bacon
    
  • Table 5-2: Brand Preferences for Bacon
    
  • Leading Brands Find Favor Among Older Population
    
  • Table 5-3: Demographic Preferences of Top Bacon Brands (by Index)
  
  
  
  • Cold Cuts/Luncheon Meats
    
  • Fresh Cold Cuts Popular with Educated and Wealthier
    
  • Ham is Most Consumed Cold Cut, Chicken the Least
    
  • Table 5-4: Demographic Preferences for Fresh vs. Packaged Cold Cuts (by Index)
    
  • Table 5-5: Cold Cut Preferences
    
  • Chicken Cold Cuts Favored By The Young
    
  • Table 5-6: Demographic Preferences for Different Kinds of Cold Cuts
  
  
  
• Brand Preference For Cold Cuts
  
• Oscar Mayer Leads The Pack
  
  • Table 5-7: Brand Preferences for Cold Cuts
    
  • Oscar Mayer High Preference Among Hispanics
    
  • Boar’s Head Premium Brand - Preferred by the Elite
    
  • Table 5-8: Demographic Preferences for Top Cold Cut Brands (by Index)
  
  
  
• Frankfurters
  
  • Beef Frankfurters, The Big Favorite
    
  • Table 5-9: Frankfurters Preferences
    
  • Old Favor Beef, Young Favor Chicken
    
  • Chicken Frankfurters Favored by Non-Whites
    
    
    
    
  • Table 5-10: Demographic Preferences For Different Types of Meat Frankfurters (by Index)
    
  • Ball Park and Oscar Mayer Top Consumer Preference
    
  • Table 5-1: Frankfurter Brand Preferences 1
    
  • Larger Households Prefer Oscar Mayer
    
  • ConAgra's Hebrew National Shows Distinct Profile
    
  • Table 5-12: Demographic Preferences for Top Frankfurter Brands (by Index)
  
  
  
  • Sausages
    
  • Pre-cooked vs. Uncooked Sausage
    
  • Table 5-13: Demographic Preference Precooked vs. Uncooked (by Index)
    
  • 53% of the American Adults Consume Pork Sausages
    
  • Table 5-14: Sausages Preferences
    
  • Bratwursts
    
  • Beef Sausages Preferred by Young, Hispanics
    
  • Table 5-15: Demographic Preference for Different Types of Sausages (by Index)
    
  • Sausage Forms Preferences
    
  • Table 5-16: Sausage Form Preferences
    
  • Table 5-17: Preferences for Different Forms of Sausages (by Index)
    
  • Mild Flavors Preferred by Half the Adult Population
    
  • Table 5-18: Flavor Preferences
    
  • Spicy Flavors Preferred by Young, High-income Groups
    
  • Table 5-19: Demographic Preferences for Different Sausage Flavors
    (by Index)
  
  
  
  • Consumption Levels of Refrigerated Processed Meat Products
    
  • Consumption Levels High Among 35-44 Age Group
    
  • Table 5-20: Meat Consumption Levels of 35-44 Year-Old Consumers
    
  • Consumption Declines as Consumer Matures
    
  • Table 5-21: Meat Consumption of 55+ Consumers (by Index)
    
  • Table 5-22 : Older Age Segments with No Meat Consumption (by Index)
    
  • Consumption Difference by Ethnic Group, Household Income and Education
    
  • Table 5-23: Demographic Profile of Consumers with High Meat Consumption Levels
  
  
  
  • Brand And Product Preferences of Key Consumer Groups
    
  • Brands Preferred by 35-44 Years Age Group
    
  • Table 5-24: Top Meat Brand Preferences for 35-44-Year-Old Consumers
    
  • What Hispanics Like
    
  • Table 5-25
    
  • Product Type and Flavor Preferences of Hispanics
    
  • Table 5-26: Brand Preferences of Hispanics
    
  • Regional Preferences for Brands
    
  • Table 5-27: Selected Brands with High Regional Preferences

Chapter 6 Market Outlook

• Meat Consumption Trends Skew Towards Poultry
  
  • Figure 6-1: Meat Consumption Trend over the Century
    
  • Table 6-1: Projected Per Capita Meat Consumption
  
  
  
• Meat Processors’ Entry May See Industry Realignment
  
• Price Trends and Forecasts
  
  • Table 6-2: Price Variation Forecast for Meat, 2003-2005
  
  
  
• Convenience and Packaging Underlie All
  
• Convenience Redefined
  
  
• Appendix Addresses of Selected Marketers
  

Abstract

This all-new report from Packaged Facts examines the U.S. market for refrigerated processed meat products, particularly looking at key issues and trends affecting the industry with a comprehensive analysis of the performance of various refrigerated processed meat products, including performance highlights of market players, and categories and leading brands revenue and volume growth. The study looks at market movements and the factors that will fuel sustainable growth in breakfast meats, luncheon/deli meats, frankfurters/sausages, specialty refrigerated meat products, and other refrigerated meat products. For each category, the report charts historical sales and projections; analyzes marketing and new product trends driving sales; and examines Simmons Market Research Bureau data on consumer opinions and product purchasing.

Report Methodology
The information in Market Trends: Deli and Refrigerated Processed Meats is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the Refrigerated Processed Meats market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2003) compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for spring 2004. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Datamonitor.

The report looks at every segment of the market, examining trends for growth and projecting sales of products through 2009. It analyzes consumer demographics and their current and projected impact on sales of refrigerated processed meats. It provides up-to-date competitive profiles of marketers - including a look at smaller, up-and-coming companies - and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the industry.

What You’ll Get in this Report
Market Trends: Deli and Refrigerated Processed Meats makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Market Trends: Deli and Refrigerated Processed Meats offers. The report addresses the following segments:

• The Market
  (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles (of the mainstream food marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• The Consumer

Trends and Opportunities
Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Scroll down to see a more detailed outline of the contents of this report.

How You Will Benefit from this Report
If your company is already competing in the refrigerated processed meats market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market, as well as projected sales and trends through 2009. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the processed meat consumer based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for deli meats, bacon/sausage, hot dogs and other meat products
• Research and development professionals stay on top of competitor initiatives and explore demand for deli and other refrigerated processed meats.
• Advertising agencies working with clients in the food industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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