Mega-Trend 1: The Skin, The Ultimate Layer, A Search For Identity

Published by: Style-Vision

Published: Sep. 15, 2004 - 39 Pages

Table of Contents

1. Foreword by Ron Pompei AD

2 Eight consumer scenarios illustrating the interplay of skin and identity, namely:

.Authorized schizophrenia> For a given time, to escape from oneself and assume another personality.

.Captain of one's life > Being able to take decisions independently is important in a complex world

.The virgin moment > For women, protective and innocent rituals are a way to escape their stress.

. Erogenic comfort > At home, the art of shielding and pampering oneself.

. Star for a day > If a star can be anyone, I can.

. Host family > Mobility becomes far easier if you can make the new environment feel like your own.

. The ultimate layer > No matter how modest you are, skin is always showing!

. Male version 2.0 > man, what are you now? Every man must investigate his own identity. The ambivalent route between being an angel and a devil.

3. Coeditors

4. Conditions

Abstract

MEGA-TREND © is a new bimonthly trend report available beginning September 2004. Published by Style-vision along with leading creative agencies and experts from around the world as contributing editors, the mega-trend reports go directly to the essence of the future consumer insights.

The mega-trend of the edition N° 1: SKIN, THE ULTIMATE LAYER, A SEARCH FOR IDENTITY

An individual had several social layers between the person and the outside world (think uniform, title, social class). These layers are slowly disappearing - leaving us feeling naked. The skin is the ultimate border, a porous boundary between inside and out. It protects the body and serves as a canvas for self-expression. All around, this report focuses on skin as:

• The external body limit: nudity, sensuality, intimacy,
• The internal border: a self-reflection, the exploration of ourselves according to our mood.

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