Strategic Review Report on UK Smoothies 2004

Published by: Zenith International

Published: Mar. 1, 2004 - 42 Pages

Table of Contents

Section 2 Market commentary

Market and sectors

Smoothies role within the UK soft drinks industry

Figure 2.1 The smoothie product life cycle

Value vs volume

Fruit vs dairy

Distribution

Packaging

Market issues

Figure 2.2 - Smoothie launches and withdrawals, 1994 - present

Smoothies: a David vs Goliath industry?

Functionality

Figure 2.3 - Functionality spectrum

Figure 2.4 - Super Smoothies

Health and wellness

Figure 2.5 - Smoothie ingredients: nutritional information

Smoothies branding

Figure 2.6 - PJ branding

Figure 2.7 - Innocent branding

Figure 2.8 - thejuicecompany branding

Figure 2.9 - other smoothies branding

Figure 2.10 - Smoothie contents, label examples

Outlook 22

Section 3 Market analysis

Market tables and charts

Table 1 UK smoothies market by volume and value, 1999-2003

Chart 2 UK smoothies market, 1999-2003

Table 3 UK smoothies: fruit vs dairy volume and value, 2001-03

Chart 4 UK smoothies: fruit vs dairy value per litre, 2001-03

Table 5 UK smoothies: distribution by volume, 2002-03 25

Table 6 UK smoothies: packaging, 2003

Table 7 UK smoothies: brand vs own label volume and value, 2001-03

Chart 8 UK smoothies: brands vs own label value per litre, 2001-03

Table 9 UK smoothies: leading branded companies by volume, 2001-03

Table 10 UK smoothies: market forecast by volume and value, 2003-08

Chart 11 UK smoothies: market forecast, 2003-08

Table 12 UK smoothies: brands-own label and fruit-dairy forecast, 2003-08

Chart 13 UK smoothies: indexed growth by segment, 2003-08

Company profiles

Innocent Ltd 30

Orchard House Foods Ltd

PJ (Pete And Johnny’s Plc)

Sunjuice Ltd

thejuicecompany Ltd

Section 4 Appendices

Appendix 1 Symbols and abbreviations

Appendix 2 Soft drink market definitions

Fruit juice sector definitions

Abstract

Zenith International’s 2004 Strategic Review Report on UK Smoothies explores the opportunities and market development of smoothies within the UK soft drinks industry.

The health benefits and functionality of fruit and dairy smoothies sit alongside an increasing movement towards health and wellbeing. Smoothies utilise a range of diverse fruits sourced from across the globe, and smoothie products are predominantly consumed for their inherent health promoting ingredients. Increasingly, herbs and nutraceuticals (added functional components for a specific health benefit) are added.

Zenith's latest Strategic Review Report is intended to assist marketers, product developers and beverage industry players in general interpret the still fundamentally evolving UK smoothie market. The report has been composed as a reference and business planning tool, shedding light on market dynamics and new opportunities for growth.

Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.

The UK Smoothies Strategic Review Report 2004 is broken down into 3 main sections:

1. A background into smoothies provides a definition, the scope of Zenith’s research and a summary of market developments.

2. A full analysis of market trends looks closely at issues such as launches and withdrawals, functionality, health and wellness, and the positioning and branding of smoothie products.

3. Comprehensive tables and charts explore market developments and forecasts by segment to 2008. A full breakdown of the market by segment sets out a volume and value perspective, analysis of fruit and dairy smoothies, branded vs retailer own label activity, volume distribution by sales channel, packaging types and sizes, leading companies, and a forecast of consumption by segment to 2008. Also included are full company profiles on the major brand operators in the UK smoothies industry.

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