|
|
Non-alcoholic Beverage: Volume I - The Market - USPublished by: Mintel International Group Ltd. Published: Jul. 1, 2004 - 109 Pages Table of ContentsINTRODUCTION AND ABBREVIATIONS Introduction Other relevant reports Definition Abbreviations & Terms Abbreviations Terms EXECUTIVE SUMMARY Flat carbonated beverage sales, non-carbonated beverages up Bottled water and sports/energy drinks set the pace Different demographic groups, different needs Health trends influence new product introductions Companies strive to become "total beverage companies" Supermarkets remain the primary destination for non-alcoholic beverages The future MARKET DRIVERS Demographic influences Age New product development driven by the needs of teens and 'tweens Figure 1: U.S. 'tween and teen population and projections, 1998-2008 Young adults Figure 2: U.S. population projection for ages 20-30, 1998-2008 Gender Figure 3: Choice of beverage consumed (or preffered) as healthy by men and women, 2003 Race/ethnicity Figure 4: U.S. purchasing power, by race/ethnicity, 1990-2007 Lifestyle Health and nutrition Figure 5: Incidence of low carb dieting, February 2004 Figure 6: health concerns that consumers are likely to address with a healthy beverage, 2003 Convenience Figure 7: U.S. singe serve milk market (volume, growth and share), 1999-2003 Expansion of distribution channels Innovation in packaging Figure 8: Number of new product introductions, by category, 2002-2004 MARKET SIZE & TRENDS Market size Figure 9: Total U.S. retail sales of non-alcoholic beverages, at current and constant prices, 1999-2004 Graph 1: Trends in sales of non-alcoholic beverages, at current and constant prices, 1999-2004 Courting the Hispanic consumer MARKET SEGMENTATION Overview Figure 10: Sales of non-alcoholic beverages, by type, 2002 & 2004 Graph 2: Sales of non-alcoholic beverages, by type, 2004 Carbonated beverages Figure 11: Sales of carbonated beverages, at current and constant prices, 1999-2004 Milk Figure 12: Sales of milk, at current and constant prices, 1999-2004 Fruit juice and drinks Figure 13: Sales of fruit juice and drinks, at current and constant prices, 1999-2004 Bottled water Figure 14: Sales of bottled water, at current and constant prices, 1999-2004 Graph 3: Per capita consumption of bottled water, 1993-2003 Sports and energy drinks Figure 15: Sales of sports and energy drinks, at current and constant prices, 1999-2004 Coffee Figure 16: Sales of coffee, at current and constant prices, 1999-2004 Tea Figure 17: Sales of tea, at current and constant prices, 1999-2004 Other non-alcoholic beverages Figure 18: Sales of other non-alcoholic beverages, at current and constant prices, 1999-2004 SUPPLY STRUCTURE FDM Sales of Non-alcoholic Beverages FDM sales by manufacturer Figure 19: FDM sales of non-alcoholic beverages, by manufacturer, 2001 and 2003 FDM sales by brand Carbonated beverages Figure 20: FDM sales of carbonated beverages, by manufacturer and brand, 2001 & 2003 Milk Figure 21: FDM sales of milk, by manufacturer and brand, 2001 & 2003 Fruit juice and juice drinks Figure 22: FDM sales of fruit juice and juice drinks, by manufacturer and brand, 2001 & 2003 Bottled water Figure 23: FDM sales of bottled water, by manufacturer and brand, 2001 & 2003 Sports and energy drinks Figure 24: FDM sales of sports and energy drinks, by manufacturer and brand, 2001 & 2003 Tea and coffee Figure 25: FDM sales of tea and coffee, by manufacturer and brand, 2001 & 2003 All other non-alcoholic beverages Figure 26: FDM sales of other non-alcoholic beverages, by manufacturer and brand, 2001 & 2003 Coca-Cola Co. Cadbury Schweppes Americas Beverages Dean Holding Company (Formerly Dean Foods Company) Kraft Foods Inc. Nestlé Waters North America (NWNA) PepsiCo Inc. Red Bull ADVERTISING & PROMOTION Carbonated beverages Coca-Cola Company PepsiCo Cadbury Beverages Americas Milk Fruit juice and juice drinks Coca-Cola Ocean Spray Bottled water PepsiCo Coca-Cola Sports and energy drinks Coca-Cola PepsiCo Tea and coffee Kraft Cadbury Schweppes RETAIL DISTRIBUTION Introduction Figure 27: U.S. retail sales of non-alcoholic beverages, by channel, 2002 & 2004 Graph 4: Retail sales of non-alcoholic beverages, by channel, 2004 Supermarkets Figure 28: Supermarket sales of non alcoholic beverages, at current and constant prices, 1999-2004 Supermarket operating data Figure 29: Top supermarket operating statistics, latest fiscal year-end Figure 30: Percentage change from latest fiscal year-end versus year prior Mass merchandisers Figure 31: mass merchandisers' sales of non-alcoholic beverages, at current and constant prices, 1999-2004 Mass merchandisers and club operating data Figure 32: Top mass merchandiser operating statistics, latest fiscal year-end Figure 33: Percentage change from latest fiscal year-end versus year prior Convenience stores Figure 34: Convenience stores sales of non-alcoholic beverages, at current and constant prices, 1999-2004 Figure 35: Packaged beverages purchased at convenience stores by adults and teens, 2003 Convenience store operating data Figure 36: Top convenience store statistics, latest fiscal year-end Figure 37: Percentage change from latest fiscal year-end versus year prior Drug stores Figure 38: Drug stores sales of non-alcoholic beverages, at current and constant prices, 1999-2004 FUTURE & FORECAST FUTURE TRENDS Growth through innovation Entry of new players in high growth categories Entry of established companies into new segments MARKET FORECAST Overview Figure 39: Forecast of total U.S. retail sales of non-alcoholic beverages, at current and constant prices, 2004-2009 Graph 5: Forecast trends in sales of non-alcoholic beverages, at current and constant prices, 2004-2009 Graph 6: Forecast trends in sales of non-alcoholic beverages, by segment, 2004-2009 Carbonated beverages Figure 40: Forecast of U.S. sales of carbonated beverages, at current and constant prices, 2004-2009 Fruit juice and juice drinks Figure 41: Forecast of U.S. sales of fruit juice and juice drinks, at current and constant prices, 2004-2009 Milk Figure 42: Forecast of U.S. sales of milk, at current and constant prices, 2004-2009 Bottled water Figure 43: Forecast of U.S. sales of bottled water, at current and constant prices, 2004-2009 Sports and energy drinks Figure 44: Forecast of U.S. sales of sports and energy drinks, at current and constant prices, 2004-2009 Coffee Figure 45: Forecast of U.S. sales of coffee, at current and constant prices, 2004-2009 Tea Figure 46: Forecast of U.S. sales of tea, at current and constant prices, 2004-2009 Other non-alcoholic beverages Figure 47: Forecast of U.S. sales of other non-alcoholic beverages, at current and constant prices, 2004-2009 Forecast factors APPENDIX: TRADE ASSOCIATIONS APPENDIX: NEW PRODUCT DEVELOPMENTS CATEGORY REVIEW Figure 48: Global new product introductions of non-alcoholic beverages, 2001-2004 Figure 49: U.S. new product introductions of non-alcoholic beverages, 2001-2004 NEW PRODUCT BRIEFS Switch Beverage: The Switch Apricot Peach Carbonated Juice North American Beverage: Chocolate Moose Milk Beverage Creative Enterprises: Skinny Water Diet & Energy Drink Sara Lee Coffee & Tea: Hills Bros. Carb-Wise Cappuccino Brain Twist: Liquid Cereal Beverage Mott's North America: Las Fuentes Clamato Aguas Frescas The Republic of Tea: The Republic of Tea Honeydew White Tea APPENDIX: RESEARCH METHODOLOGY Consumer Research Sampling & Weighting Presentation & Definition Further Analysis Trade Research Informal trade research Formal trade research Desk & Internet Research Sources Definitions Forecasts APPENDIX: WHAT IS MINTEL? Mintel Publications Mintel Services Product retrieval Retail audits Tailored research Global New Products Database Research Support/Consultancy/MIC The Mintel Information Centre (MiC) PR Research AbstractEstimated at $79 billion in 2004, the non-alcoholic beverage market is expected to have registered growth of 20% (6% at constant prices) from 1999-2004. Because the market includes so many diverse beverages, from carbonated soft drinks (CSDs) and milk to coffee and powdered drink mixes, the fortunes of the largest segments have tempered the gains of the overall market.The three segments each accounting for 20% or higher share of the market in 2004-CSDs (29%), fruit juices and juice drinks (24%), and milk (20%)-are all expected to register gains smaller than that of the total market. Contributing to the slower growth of the CSD segment are health concerns such as increased incidence of obesity, as well as fierce competition from non-traditional carbonated products such as Hyper Cow, a carbonated dairy beverage, and carbonated juices. The milk and fruit juice/juice drinks segments of the non-alcoholic market also experienced slower growth over the review period due to their maturity. The sale of orange juice is negatively impacted by the low-carb diet trend which is evident by the fact that orange juice (which represents 18-20% of all juice sold at FDM) suffered a 5% volume decline between 2002 and 2003.
Though the milk segment is seeing growth through interest in organic and soy products, these products are still closer to niche products than mainstream. Consequently both segments are making efforts to reach the consumer through innovations such as flavor extensions and convenient packaging.
|
|
|||
|
About MarketResearch.com
|
||||