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Eating Habits - USPublished by: Mintel International Group Ltd. Published: Jul. 1, 2004 - 89 Pages Table of ContentsIntroduction & Abbreviations Other relevant reports Definition Abbreviations and terms Abbreviations Terms Executive Summary Americans have poor eating habits Poor eating habits are leading to myriad health problems Many more adults need to lose weight than are currently dieting The image of what constitutes healthy eating is beginning to change Convenience rules The American palate is increasingly diverse An aging population will affect dietary needs and habits Outlook Trends in Eating Habits and Health Eating habits and diet influence health outcomes The majority of Americans are overweight or obese Figure 1: Incidence of overweight and obese Americans aged 18 and older, 1994-2002 Graph 1: Incidence of overweight and obese Americans aged 18 and over, 1994-2002 Figure 2: Prevalence of obesity among U.S. adults, 1991, 1995 and 2000 Children are increasingly overweight Figure 3: Incidence of being overweight, 6-19 year olds, 1976-2000 Figure 4: Penetration of obesity and all other households buying low-cal/diet products-selected categories, 2003 Dieting behavior Figure 5: Dieting behavior, January 2003-September 2003 Figure 6: Dieting behavior, by gender, January 2003-September 2003 Figure 7: Dieting behavior, by age, January 2003-September 2003 Figure 8: Dieting behavior, by household income, January 2003-September 2003 Figure 9: Dieting behavior, by race/ethnicity, January 2003-September 2003 Leading nutritional content concerns among consumers Figure 10: Nutritional label concerns, January 2003 Consumer opinions about fattening foods Figure 11: Opinions about fattening foods, January 2003-September 2003 Figure 12: Opinions about fattening foods, by gender, January 2003-September 2003 Figure 13: Opinions about fattening foods, by age, January 2003-September 2003 Figure 14: Opinions about fattening foods, by household income, January 2003-September 2003 Figure 15: Opinions about fattening foods, by race/ethnicity, January 2003-September 2003 Figure 16: Opinions about fattening foods, by educational status, January 2003-September 2003 Diabetes is much more prevalent Figure 17: Attitudes toward diets and nutrition, February 2004 Food consumption patterns are chaotic Figure 18: Top 10 food groups contributing to energy intake among Americans, 1999-2000 Attitudes toward snacking/sweets Figure 19: Opinions about snacking/sweets, January 2003-September 2003 Figure 20: Opinions about snacking/sweets, by gender, January 2003-September 2003 Figure 21: Opinions about snacking/sweets, by age, January 2003-September 2003 Figure 22: Opinions about snacking/sweets, by race/ethnicity, January 2003-September 2003 Figure 23: Opinions about snacking/sweets, by educational status, January 2003-September 2003 Changes in Consumers' Conceptions of what it Means to Eat Healthy Atkins and other low carb diets have garnered respect and adherents Figure 24: Incidence of low carb dieting, February 2004 Functional foods gain in popularity Figure 25: Buying behavior, functional foods, August 2003 Figure 26: Cross-tabulation: specific food purchases and functional food purchasing habits, August 2003 More Americans are interested in vegetarian and organic foods Figure 27: Attitudes towards health, all vs vegetarians, January-June 2003 Figure 28: Regular consumption of vegetarian foods and dairy milk alternatives, October 2003 Figure 29: Attitudes toward organic food, 2003 Consumer behaviors and opinions about nutrition Figure 30: Diet and nutrition behavior and beliefs, January 2003-September 2003 Figure 31: Diet and nutrition behavior and beliefs, by gender, January 2003-September 2003 Figure 32: Diet and nutrition behavior and beliefs, by age, January 2003-September 2003 Figure 33: Diet and nutrition behavior and beliefs, by household income, January 2003-September 2003 Figure 34: Diet and nutrition behavior and beliefs, by race/ethnicity, January 2003-September 2003 Figure 35: Diet and nutrition behavior and beliefs, by educational status, January 2003-September 2003 Figure 36: Diet and nutrition behavior and beliefs, by marital status, January 2003-September 2003 Convenience is Key for Consumers Home cooking on the decline Figure 37: Number of meals cooked in the home, by household size, 2001 Less time and less skill for meal preparation Figure 38: Food preparation habits, February 2004 Consumer attitudes about cooking Figure 39: Food preparation attitudes and beliefs, January 2003-September 2003 Figure 40: Food preparation attitudes and beliefs, by gender, January 2003-September 2003 Figure 41: Food preparation attitudes and beliefs, by age, January 2003-September 2003 Figure 42: Food preparation attitudes and beliefs, by household income, January 2003-September 2003 Figure 43: Food preparation attitudes and beliefs, by race/ethnicity, January 2003-September 2003 Figure 44: Food preparation attitudes and beliefs, by marital status, January 2003-September 2003 Source of meals Figure 45: Meal types eaten at least three times in the previous week, February 2004 Graph 2: Meals eaten at least 3 times in the past week, February 2004 Consumer opinions and behaviors toward easy to prepare meals Figure 46: Attitudes toward easy to prepare meals, January 2003-September 2003 Figure 47: Attitudes toward easy to prepare meals, by gender, January 2003-September 2003 Figure 48: Attitudes toward easy to prepare meals, by age, January 2003-September 2003 Figure 49: Attitudes toward easy to prepare meals, by household income, January 2003-September 2003 Figure 50: Attitudes toward easy to prepare meals, by ethnicity/race, January 2003-September 2003 Figure 51: Attitudes toward easy to prepare meals, by marital status, January 2003-September 2003 Consumers are slow to embrace healthy lifestyles Changes in Eating Patterns The American palate is more diverse Figure 52: U.S. Population by race and Hispanic origin, 2000-2002 Figure 53: Immigration to the U.S. by region of origin, 1997-2002 Figure 54: Immigration to the U.S. by country of origin, 1997-2002 Travel helps to influence taste A growing interest in food exploration Figure 55: Interest in food exploration, January 2003-September 2003 Figure 56: Interest in food exploration, by gender, January 2003-September 2003 Figure 57: Interest in food exploration, by age, January 2003-September 2003 Figure 58: Interest in food exploration, by household income, January 2003-September 2003 Figure 59: Interest in food exploration, by race/ethnicity, January 2003-September 2003 Figure 60: Interest in food exploration, by educational status, January 2003-September 2003 The effect of an aging population Figure 61: American population by age, 1998 and 2003 The Future Government and public policy efforts will ramp up Diet franchises will continue to be part of the American landscape Convenience will continue to drive meal choices but not at the expense of taste Population changes will continue to influence eating habits Figure 62: Projected population of the U.S, by age, 2000 and 2010 Graph 3: Projected population of the U.S, by age, 2010 Figure 63: Projected population percentages of the U.S., by race/ethnicity, 2000 and 2010 Appendix: Trade Associations Appendix: Research Methodology Consumer Research Sampling & Weighting Presentation & Definition Further Analysis Trade research Informal trade research Formal trade research Desk and internet research Sources Definitions Forecasts Appendix: What is Mintel? Mintel publications Mintel services Product retrieval Retail audits Tailored research Global New Products Database Research support/Consultancy/MIC The Mintel Information Centre (MiC) PR research AbstractDespite government efforts to promote a balanced diet through the Food Guide Pyramid, and numerous best-selling diet books, commercial diet programs and fitness options, the population as a whole continues to eat an unbalanced, high-calorie diet that leads to weight gain and its associated health problems.A study published in the June 2004 issue of Journal of Food Chemistry and Analysis analyzed data from participants who reported all the foods they ate in the prior 24 hours. It found that 30% of the total calorie intake of Americans comes from four nutrient-poor food categories: sweets/desserts, soft drinks, alcoholic beverages, and salty snacks. Comparatively, the total calories derived from beef/pork, chicken/fish, vegetables, and dairy totaled 29.6%.
While many Americans are striving to eat a well-balanced diet, there is a significant gap in achieving a healthy diet. According to Mintel's analysis of the Simmons National Consumer Survey (NCS) carried out from January 2003-September 2003, 57% of respondents (adults aged 18 and over) are working on eating a well-balanced diet, yet only 43% of respondents consider their diet to be very healthy. Similarly, many Americans admit to unhealthy eating habits. Two thirds of respondents to the Simmons NCS agree that they "often" snack between meals and 49% frequently eat sweets.
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