Future of the Internet According to Kids 2004

Published by: SpectraCom Inc.

Published: Jul. 1, 2004 - 43 Pages

Table of Contents

•     Amount of Time Spent Online by Kids
  
•     Amount of Time Kids Expect to Spend Online in the Near Future
  
•     Kids’ Opinions about the Future Role of the Internet in Society
  
•     Parents’ Role in Kids’ Online Activities
  
•     Kids’ Attitude Toward the Future of E-commerce      
  
•     Kids’ Ownership of Portable Internet Access Devices
  
•     Kids’ Opinions of the Future Uses of Portable Internet Access Devices      

Conclusions and Recommendations

Abstract

Report Highlights
According to the longest running study of kids on the Internet, kids’ cell/mobile phone ownership has increased 111% since 2001. Ultra light laptops and mobile/cell phones are the most in demand products for use in the future. Mobile/cell phones are the device of choice for talking (75% of kids) and text messaging (64% of kids). The majority of kids view the ultra light laptop as being the tool for playing multi-player games, doing their homework, and surfing the Internet.

Broadband use increased 21% from last year. Kids with broadband connections to the Internet at home spend more time online than kids with dial-up service do. Three-quarters (74%) of the kids with broadband connections report spending five or more hours per week online.

If the past is a barometer, kids’ Internet usage will continue to increase. Over 40% of 8-10 year olds stated they’ve increased their Internet usage from last year and 74% of all 8-10 year olds expect to spend more time online in five years than they do now.

How your company will benefit from this report
Any company that is targeting the 8-14 year old youth market will benefit from the data provided in this report. Whether you’re designing electronic devices for the future or planning your next successful marketing strategy and want to incorporate various online strategies to effectively reach today’s youth, this report will give you the insight you need in how today’s 8-14 year olds view the Internet and electronic devices, such as ultra light laptops, mobile/cell phones, PDAs, hand held PCs and pagers, and how they expect to use those devices five years from now.

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