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Young Adults and Travel - US

Published by: Mintel International Group Ltd.

Published: Jun. 1, 2004 - 94 Pages


Table of Contents



INTRODUCTION AND ABBREVIATIONS



Introduction

Other Relevant Reports

Definition

Abbreviations & Terms

Abbreviations

Terms



EXECUTIVE SUMMARY



Trend Towards Shorter Trips

A Large and Growing Group

Shifting Demographics

Limited Means

Computer-savvy

Flexible and Willing

Family Flights, The Convenience Compromise



TRAVEL MARKET - BACKGROUND



Figure 1: Travel expenditures in the U.S., at current and constant prices, 1998-2003

Graph 1: Travel expenditures in the U.S., at current and constant prices, 1998-2003



DEMOGRAPHICS OF YOUNG ADULTS



Generations

Figure 2: U.S. population, by generations, 2003

Graph 2: U.S. population, % share by generations, 2003

Age and Gender

Figure 3: U.S. population, total and by age and gender, 2003

Race/Ethnicity

Figure 4: U.S. population, by age, race and Hispanic origin, 2003

Figure 5: U.S. population, percentage share by age, race and Hispanic origin, 2003

Education

Figure 6: Educational attainment, by age, 2002

Marital Status

Figure 7: Age and marital status, 2002

Figure 8: Age and marital status, percentage of total, 2002



MARKET FACTORS



Shifting demographics

Growth of population by age group

Figure 9: U.S. population projections, by age, 2000-10

Postponed, fewer marriages

Figure 10: Estimated median age at first marriage, by gender, 1968-2002

Figure 11: Profile of engaged couples, 2002

Postponed childbearing, fewer children

Figure 12: Share of women who are childless, by age, 1976 and 2002

Graph 3 :Share of women who are childless, by age, 1976 and 2002

Young adults living at home longer

Figure 13: Young adults living at home, by age and gender, 2000-02

Shifting racial/ethnic composition of young adults

Figure 14: American population projections, by race/ethnicity, 1990-2010

Figure 15: U.S. population, by Hispanic origin, 1990 and 2002

Figure 16: Population by age and Hispanic origin, 2002

Graph 4: Population by age and Hispanic origin, 2002

Internal migration and mobility

Figure 17: Total number of people moving principal residence, by age, 2002/03

Leisure time

Disposable income

Figure 18: Households with disposable income, by age, 2000

Presence of children

Figure 19: Households with children, by age of householder, 2003

Figure 20: Domestic travel of 18-34-year-olds, by presence of children, January-September 2003

Figure 21: Vacation destinations of 18-34-year-olds, by presence of children, January-September 2003

Convenience of online travel booking

Figure 22: Total U.S. retail sales of Internet travel, at current and constant prices, 1998-2003

Graph 5: Total U.S. retail sales of Internet travel, at current and constant prices, 1998-2003

Figure 23: Travel booking on the Internet, by age, August 2003



TRAVEL HABITS AND ATTITUDES



Introduction

INCIDENCE OF AND REASONS FOR TRAVEL

Incidence of domestic and foreign travel

Figure 24: Domestic and foreign travel, January-September 2003

Figure 25: Domestic and foreign travel, by age, January-September 2003

Figure 26: Domestic and foreign travel by 18-34-year-olds, by household income, January-September 2003

Figure 27: Domestic and foreign travel by 18-34-year-olds, by race/ethnicity, January-September 2003

Figure 28: Domestic and foreign travel by 18-34-year-olds, by educational attainment, January-September 2003

Figure 29: Domestic and foreign travel by 18-34-year-olds, by marital status, January-September 2003

Reasons for short domestic trips in previous year

Figure 30: Reasons for travel for trips of one to five nights away from home, January-September 2003

Figure 31: Reasons for travel for trips of one to five nights away from home, by age, January-September 2003

ASPECTS OF LAST DOMESTIC TRIP

Figure 32: Summary of domestic travel of 18-34-year-olds, January-September 2003

Type of transportation

Figure 33: Mode of transportation for last domestic trip, January-September 2003

Figure 34: Mode of transportation for last domestic trip, by age, January-September 2003

Figure 35: Mode of transportation for last domestic trip by 18-34-year-olds, by race/ethnicity, January-September 2003

Figure 36: Mode of transportation for last domestic trip by 18-34-year-olds, by household income, January-September 2003

Figure 37: Mode of transportation for last domestic trip by 18-34-year-olds, by educational attainment, January-September 2003

Type of accommodation for last domestic trip

Figure 38: Type of accommodation on last domestic trip, January-September 2003

Figure 39: Type of accommodation on last domestic trip, by age, January-September 2003

Figure 40: Type of accommodation on last domestic trip by 18-34-year-olds, by race/ethnicity, January-September 2003

Figure 41: Type of accommodation on last domestic trip by 18-34-year-olds, by household income, January-September 2003

Number of nights away for last domestic trip

Figure 42: Nights away on last domestic trip, January-September 2003

Figure 43: Nights away on last domestic trip, by age, January-September 2003

Figure 44: Nights away on last domestic trip by 18-34-year-olds, by household income, January-September 2003

Figure 45: Nights away on last domestic trip by 18-34-year-olds, by race/ethnicity, January-September 2003

States visited

Figure 46: Most visited states, all vs 18-34-year-olds, January-September 2003

DRIVING

Distance willing to drive

Figure 47: Acceptable time to drive for leisure trips, May 2004

Figure 48: Acceptable time to drive for leisure trips, by age, May 2004

Figure 49: Acceptable time to drive for leisure trips, all vs 18-34-year-olds, by household income, May 2004

Figure 50: Acceptable time to drive for leisure trips, all vs 18-34-year-olds, by educational attainment, May 2004

Figure 51: Acceptable time to drive for leisure trips, all vs 18-34-year-olds, by presence of children, May 2004

Why people drive

Figure 52: Reasons for driving for leisure trip, May 2004

Figure 53: Reasons for driving for leisure trip, by age, May 2004

TRAVELING WITH CHILDREN

Preferred mode of transport when traveling long distances with children

Figure 54: Preferred mode of transport when traveling long distances with children, May 2004

Figure 55: Preferred mode of transport when traveling long distances with children, by age, May 2004

Leisure travel and children

Figure 56: Leisure travel and children, May 2004

Figure 57: Leisure travel and children, by household income*, May 2004

LAST-MINUTE TRAVEL

Willingness for last-minute travel

Figure 58: Last-minute travel, May 2004

Figure 59: Last-minute travel, by age, May 2004

Figure 60: Last-minute travel, all vs 18-34-year-olds, by gender, May 2004

Figure 61: Last-minute travel, all vs 18-34-year-olds, by household income, May 2004

Figure 62: Last-minute travel, all vs 18-34-year-olds, by presence of children, May 2004

Incidence of and reasons for last-minute travel

Figure 63: Reasons for last-minute travel, May 2004

Figure 64: Reasons for last-minute travel, by age, May 2004

Figure 65: Factors in last-minute travel, all vs 18-34-year-olds, by household income, May 2004

Figure 66: Factors in last-minute travel, all vs 18-34-year-olds, by marital status, May 2004

Figure 67: Factors in last-minute travel, all vs 18-34-year-olds, by presence of children, May 2004

OTHER ASPECTS OF TRAVEL

Traveling companions

Figure 68: Traveling companions, May 2004

Figure 69: Traveling companions, by age, May 2004

Figure 70: Traveling companions, all vs 18-34-year-olds, by gender, May 2004

Figure 71: Traveling companions, all vs 18-34-year-olds, by household income, May 2004

Two key attitudes towards travel

Figure 72: Attitudes towards travel, May 2004

Figure 73: Attitudes towards travel, by age, May 2004

Figure 74: Attitudes towards travel, all vs 18-34-year-olds, by gender, May 2004

Figure 75: Attitudes towards travel, all vs 18-34-year-olds, by household income, May 2004

Figure 76: Attitudes towards travel, all vs 18-34-year-olds, by educational attainment, May 2004

Figure 77: Attitudes towards travel, all vs 18-34-year-olds, by presence of children under 18, May 2004

SUMMARY

Incidence of domestic and foreign travel

Mode of transport and accommodation for domestic travel

Last-minute travel

Travel companions

Family-oriented flights, low-fare factors



APPENDIX: TRADE ASSOCIATIONS



APPENDIX: RESEARCH METHODOLOGY



Consumer Research

Sampling & Weighting

Presentation & Definition

Further Analysis

Trade Research

Informal trade research

Formal trade research

Desk & Internet Research

Sources

Definitions

Forecasts



APPENDIX: WHAT IS MINTEL?



Mintel Publications

Mintel Services

Product retrieval

Retail audits

Tailored research

Global New Products Database

Research Support/Consultancy/MIC

The Mintel Information Centre (MiC)

PR Research

Abstract

In spite of strong travel bookings and sales in 2000, the softening economy during that year began to have an impact that continued into 2001. The terrorist attacks of September 11, 2001 further stunted the recovery of the travel industry, particularly the international and business travel segments. But in 2003 the industry began to rebound, especially for domestic vacation travel. While more people are traveling, there is a growing trend towards shorter vacations and a tendency for consumers to book trips closer to the date of travel than before. There are a variety of factors at play in this change. The economy affects travel choices in terms of cost, while employment uncertainty influences shorter trips.

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