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Published by: Mintel International Group Ltd.
Published: May. 1, 2004 - 89 Pages
Table of Contents
Introduction and Abbreviations
Definitions
Geographical, national and regional definitions
Conversion factors
BMRB Target Group Index sample sizes
Abbreviations
Executive Summary
Competition
Value chains performing well
Marks & Spencer evolving product offering
The changing face of the retail scene
Strong retail brand
Increased credit usage
Major retailers revamping present image
Retailers targeting broad spectrum of population
Dunnes Stores reveal highest penetration levels
Market Drivers
Northern Ireland economy
Figure 1: Economic outlook, NI, 2002-04
Republic of Ireland economy
Figure 2: Economic outlook, RoI, 2002-04
Figure 3: GDP growth, Northern Ireland and Republic of Ireland, 2002-04
Changing demographics
Figure 4: Socio-economic classifications, NI and RoI, 2001 and 2003
Increase of women in the labour force
Figure 5: Working status of women, NI and RoI, 1998 and 2003
Credit
Figure 6: Penetration of credit cards, NI and RoI, 2001 and 2003
Store cards
Population of Northern Ireland
Figure 7: Population of Northern Ireland, 1998 and 2008
Population of Republic of Ireland
Figure 8: Population of Republic of Ireland, 1998-2008
Fashion trends
Occasional wear
Seasons
Media coverage and celebrities
Range of retailers
Online shopping
Figure 9: Agreement to 'I have purchased goods on the Internet in the last few months', by demographics, NI and RoI, 2003
Rising rent
Market Size and Segmentation
Figure 10: Market size all-Ireland, 1997-2003
Figure 11: Market size in Northern Ireland, 1997-2003
Figure 12: Market size in the Republic of Ireland, 1997-2003
Retailer Profiles
Department and variety stores
Arnotts
Figure 13: Arnotts financial results, 2001-03
British Home Stores
Brown Thomas
Clerys
Debenhams
Dunnes Stores
Figure 14: Dunnes Stores financial information, 1999-2002
Heaton's
Marks & Spencer
Figure 15: M&S UK operating review half-year results to 27th September 2003
Menarys
Primark/Penney's
Figure 16: Primark financial results, 2002-03
Roches
Specialised/High Street Stores
Arcadia Group
A-Wear
Barry & Sons
Benetton
Etam
Flairline Fashion
French Connection
H&M
Jigsaw
Karen Millen
Kookai
Laura Ashley
Mango
Monsoon
Figure 17: Monsoon plc outlet numbers, 2001-03
Morgan
Figure 18: Financial information, 2000/03
New Look
Next
Figure 19: Next financial results, 2002-03
Oasis/Coast
Principles
Pull and Bear
River Island
Figure 20: Financial information River Island, 2000-03
Sasha
TK Maxx
Warehouse
Zara
Distribution
Figure 21: Republic of Ireland major department and variety store retailers, 2002/03
Figure 22: Republic of Ireland major clothing, textiles and footwear retailers, 2002/03
Figure 23: Northern Ireland leading clothing specialists, 2002
Rise in out of town retailing
Supermarket chains entering womenswear clothing market
The Consumer
Shops normally buy clothes from, NI
Dunnes market leader in the North for clothes purchases
Figure 24: Shops normally buy clothes from, by gender, marital status and household status, NI, March 2004
Dunnes and M&S most popular with NI consumers
Figure 25: Shops normally buy clothes from, by age and socio-demographics, NI, 2004
68% of part-time workers in NI shop in Dunnes
Figure 26: Shops normally buy clothes from, by working status, NI, March 2004
Declining power of the independents
Figure 27: Shops normally buy clothes from, by marital status and region, NI, March 2004
Fashion chains attracting older consumer base
Figure 28: Shops normally buy clothes from, by age and socio-economics, NI, March 2004
Shops normally buy clothes from, RoI
Figure 29: Shops normally buy clothes from, by age and socio-demographics, RoI, 2004
Dunnes Stores' wider appeal
Figure 30: Shops normally buy clothes from, by working status, RoI, March 2004
Growing popularity of out of town retailing
Figure 31: Shops normally buy clothes from, by region, RoI, March 2004
Frequency just browse for clothes, NI
NI students browse most frequently
Figure 32: Frequency just browse for clothes, NI, March 2004
16-24-year-olds are the biggest browsers in NI
Figure 33: Browse for clothing, by age, socio-demographics and area, NI, March 2004
Demand for workwear clothing increases
Figure 34: Frequency just browse for clothes, by household status and working status, NI, March 2004
Frequency just browse for clothes, RoI
Shopping considered a leisure activity for many females
Figure 35: Frequency just browse for clothes, by gender and age, RoI, March 2004
More consumers working full-time browse once a week
Figure 36: Frequency just browse for clothes, by working status, RoI, March 2004
Frequency actually buy clothes, RoI
Figure 37: Browsing frequency versus purchase frequency, RoI, 2004
More RoI consumers buy clothes once a month or less
Figure 38: Frequency actually buy clothes, by gender, marital status and age, RoI, March 2004
Female consumers purchase clothing more regularly
Figure 39: Frequency actually buy clothes, by gender and age, RoI, March 2004
Frequency actually buy clothes, NI
Figure 40: Browsing frequency versus purchase frequency, NI, 2004
NI consumers tend to purchase clothes once a month on average
Figure 41: Frequency actually buy clothes, by gender, age and socio-demographics, NI, March 2004
Figure 42: Frequency actually buy clothes, by marital status, NI, March 2004
Most females purchase clothing once a month on average
Figure 43: Frequency actually buy clothes, by working status, NI, March 2004
Types of clothing items purchased in NI in 2003
Trousers and sports clothing bought in NI in 2003
Figure 44: Items bought in past year, trousers and sports clothing, NI, 2003
Skirts, blouses, jumpers and cardigans bought in NI
Figure 45: Item bought in the past year, NI, 2003
55% of respondents have purchased jeans in the last 12 months in NI in 2003
Figure 46: Have you purchased jeans in the last 12 months, NI, 2003
Less than €75 the norm for a pair of jeans
Figure 47: How much have you spent on jeans, NI, 2003
Bras, pants and other lingerie bought in NI
Figure 48: Item bought in the past year, NI, 2003
Expenditure on bras, pants and other lingerie in NI
Figure 49: How much have you spent on bras, pants and other lingerie in the last 12 months, NI, 2003
Clothing items purchased in RoI, 2003
Trousers and sports clothing bought in RoI
Figure 50: Item bought in past year by trousers and sports clothing, RoI, 2004
Skirts, blouses, jumpers and cardigans bought in RoI
Figure 51: Clothing items bought in past year, RoI, 2003
57% of respondents in RoI have bought jeans in 2003
Figure 52: Have you bought jeans in the last 12 months, RoI, 2003
Expenditure on jeans in RoI 2003
Figure 53: How much have you spent on jeans in the past 12 months, RoI, 2003
Bought in the last 12 months in RoI
Figure 54: Have you bought these items in the last 12 months, RoI, 2003
Expenditure on bras, pants and other lingerie, RoI
Figure 55: How much have you spent on these items in the last 12 months, RoI, 2003
Personal appearance, NI and RoI, 2003
Figure 56: Personal appearance, NI and RoI, 2003
61% of NI consumers feel it is important to look well dressed
RoI consumers believe they have a good sense of style
The Future
Department stores differentiating
Reacting swiftly to fashion trends
Fashion chains strive to differentiate
Customer service becoming increasingly important
Strong branding
Renovation/extension
Giving female consumers what they want
Finally
Forecast
Figure 57: Forecast of womenswear market, at current prices, RoI, 2003-08
Figure 58: Forecast of womenswear market, at current prices, NI, 2003-08
AbstractThe all-Ireland womenswear market is valued at €2,379.2 million in 2003, an estimated €1,736.4 million from the Republic of Ireland and €642.8 million from Northern Ireland. The market has experienced phenomenal growth of 39% since 1997, but, although still growing in 2003, has experienced a downturn in sales in comparison to previous years. The uncertainty in the world economy and a decline in consumer expenditure in 2003 forced many retailers to initiate pre-Christmas sales, prior to January, due to lacklustre sales in the autumn/winter season. Retailers have reported a positive rise in retail sales since early January 2004, which has been attributed to the popularity of the 1950s trends featured strongly in this season's clothing. The womenswear market is unlikely to experience such high levels of growth as previous years, however the market will continue to maintain acceptable levels of growth and development as consumer expenditure stays at a consistent level and inflation remains low.
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