Buzzback's Tweens Exploratory : Market Research Report

Buzzback's Tweens Exploratory

Published by: Buzzback

Published: Jul. 1, 2003 - 40 Pages

1 Table of Contents

2 Executive Summary

2.1 Methodology
2.2 Summary of Findings and Key Implications
2.2.1 A Portrait of Today’s Tweens - Behaviors, Attitudes & Shopping Habits
2.2.2 A Portrait of Today’s Tweens - Media Knowledge
2.2.3 Tweens Have a Positive Outlook
2.2.4 Style and Being “Cool” are Important; Tweens Are More Concerned With Following Than Setting Trends
2.2.5 Tweens Understand & Enjoy Advertising; Product Placement is Potentially Most Effective
2.2.6 Implications

3 Attitudes and Behavior of Today’s Tweens

3.1 Tweens’ Perception of Self and Desired Perception of Self
3.2 Lifestyle Statement Agreement
3.3 Relationship with Parents

4 Media Knowledge

4.1 Branding
4.2 Advertising
4.3 American Idol Promotion

5 Shopping

5.1 Favorite Stores
5.2 Defining the “Right” Clothes
5.3 “Cool Products” are Innovative Or “What everyone else has”
5.4 Personal Care Products
5.5 Spending Money

6 Appendix

6.1 Family Situation
6.2 Demographics
6.3 Comparison Between Tweens in Different Positions in the Family
6.3.1 Adjectives you wished described you - By Relative Age
6.3.2 Adjectives you wished described you - By Number of Siblings
6.3.3 What do you talk to your parents about - By Relative Age
6.3.4 What do you talk to your parents about - By Number of Siblings

Abstract

This study examines Tween behaviors and lifestyles as well as their thoughts about the media. Specifically, this report highlights Tweens’ relationships with family and friends, social issues, shopping habits, and how they learn about new fads. The study also measures the effectiveness of and attitudes toward different forms of media messages that Tweens encounter, with a particular focus on new forms of media messages associated with current reality television programs such as American Idol.

Get Full Details About This Report >>

US: 800.298.5699

Int'l: +1.240.747.3093

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.