CHAPTER 4: CONSUMER FOCUS

• Introduction
  
• Key findings
  
• Consumer profile
  
• Consumer survey
  
• dieting population profile
  
• Consumer behavior
  
• Consumer drivers
  
• Conclusions

CHAPTER 5: COMPETITIVE DYNAMICS

• Introduction
  
• Key findings
  
• Manufacturer identification
  
• low carb manufacturers
  
• Case Study: Atkins Nutritionals
  
• Case Study 2: Keto Foods
  
• Industry survey
  
• The low carb marketplace
  
• Conclusions

CHAPTER 6: MEDICAL & REGULATORY ENVIRONMENT

• Introduction
  
• Key findings
  
• The science behind dieting
  
• The low fat and low carb theories
  
• The low fat and low carb trends
  
• The glycemic index
  
• low carbohydrate studies
  
• Government
  
• The Food Guide Pyramid
  
• The FDA and nutrition labels
  
• Conclusions

CHAPTER 7: THE FUTURE DECODED

• Introduction
  
• Key findings
  
• The bakery, snacks, and prepared meal categories will comprise 38% of
  
• the low carb marketplace in 2008
  
• Increased participation by major CPG companies will drive market
  
• consolidation
  
• Buy-in of Healthful Eaters and healthcare referrals will be vital to the
  
• sustainability of the low carb market
  
• The next "big thing" is likely to be at least five years away
  
• industry and Consumer components necessary for significant trends

CHAPTER 8: ACTION POINTS

• Introduction
  
• Key findings
  
• Develop ingredient substitutes to improve the taste of low carb
  
• products, while maintaining competitive prices and late night snacking
  
• appeal
  
• Develop a thorough understanding of the low carb landscape in order
  
• to build a strong brand and become well-positioned to make strategic
  
• alliances and acquisitions
  
• Educate consumers by emphasizing the healthfulness of a low carb
  
• lifestyle through marketing campaigns, partnerships with healthcare
  
• professionals, and community outreach programs
  
• Conclusions

CHAPTER 9: APPENDIX

• Definitions
  
• Relevant links
  
• How to contact experts in your industry

Abstract