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World Video Encoding Markets

Published by: Frost & Sullivan

Published: Jun. 25, 2004


Table of Contents




1 EXECUTIVE SUMMARY

Market Overview

Introduction
Competitive Analysis

Major Research Findings

Growth Opportunities and Forecasts
Strategic Conclusions

2 WORLD VIDEO ENCODING MARKET

Market Overview

Introduction and Definitions
Market Engineering and Measurement Analysis
Market Growth Drivers
Restraints to Market Growth
Issues of Strategic Importance Facing the Video Encoding Market

The Future of the Video Encoding Market

Revenue Forecast and Analysis
Demand Analysis
Market and Technology Trends
Pricing Trends
Strategic Recommendations for Growth and to Overcome Identified Challenges Facing the Market

Competitive Analysis of the Video Encoding Market

Competitive Structure of the Video Encoding Market
Market Share Analysis
Product Analysis

Frost and Sullivan Awards for the World Video Encoding Market

2004 Market Leadership Award for the Total World Video Encoding Market
2004 Market Leadership Award for the Video Encoding Software Market
2004 Market Leadership Award for the Video Encoding Cable and Satellite Market
2004 Market Leadership Award for the Video Encoding IPTV Market
2004 Best Bang for the Buck Award for the Video Encoding Market

Abstract

MPEG 4/H.264 and VC 9/Windows Media 9 are vying for a place as potential replacements for MPEG 2 in the video encoding market. Due to their potential to provide bit rate savings and greater quality compression, MPEG 4 and VC9 are attracting the attention of the broadcast, cable, and wireless segments. However, end users are hesitant to make an immediate transition to the new formats due to recent investments in MPEG 2 and lack of universally accepted standards. Fortunately, as the market matures and vendors shift from proprietary to open architecture solutions, universally accepted standards are expected to come into place. Moreover, vendors need to incorporate all formats through a modular architecture that would allow end users to upgrade to emerging formats with greater ease, flexibility, and at minimal incremental costs.

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