Abstract

The automotive OEMs see telematics-based enhancements as crucial to differentiating their new model programmes from those of their competitors. No longer are satellite navigation systems and sophisticated in-vehicle entertainment confined solely to the luxury end of the market. A flurry of advertising activity is now being aimed at raising consumer awareness of new add-ons to vehicles.

This is an area that OEMs view as being critical to their marketing plans, indeed these manufacturers are currently spending $1.6 billion a year in product development.

Stakes are high as analysts predict high growth and big revenue prizes for those companies with the ‘first mover advantage’ or ‘the killer application’. In both consumer-based and fleet-based applications the race is on to develop the best and most attractive propositions.

In a fast-moving and competitive market such as this, Automotive Telematics Bulletin, a monthly newsletter from ABOUT Automotive, is your informed voice on the industry. This concise publication provides more than just news, offering informed opinion and analysis on the major players and their movements, industry and technology developments as well as serious comment on the big deals and what they might mean for your business.

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Every month, leading experts in the telematics industry give you news and comment that would take you days to compile and derive yourself. In one monthly newsletter, sharp analysis of the key industry events are condensed in one informative source.