The Global Market for Vehicle Audio Systems

Published by: ABOUT Publishing Group

Published: Jul. 1, 2002 - 28 Pages

Table of Contents

Chapter 1: Introduction

• Radio enters the digital era

• Report coverage

Chapter 2: The market

• Consumer profile

• Market drivers

• Market shares: Europe

• Market shares: North America

• Market shares: Japan

Chapter 3: Technical review

• Digital audio broadcasting

• Digital Versatile Disc developments

• Audio compression formats

• Digital satellite radio broadcasting

• Internet radio

• Other new audio functions

List of figures

Figure 1: European market shares of OE car radio head units, 2001

Figure 2: UK aftermarket shares of car radio head units, 2001

Figure 3: North American market shares of OE car radio head units, 2001

Figure 4: United States aftermarket shares of car radio head units, 2001

Figure 5: Japanese market shares of OE car radio head units, 2001

Figure 6: Bosch’s DAB and MP3 in a single unit

Figure 7: 802.11a wireless network

Figure 8: Satellite radio: The receivers have a digital display that shows the channel number, channel name, artist and song title

Figure 9: Bosch Radiophone

Abstract

While the humble radio cassette has formed the basis of the in-car entertainment system since the 1970s, it is now being challenged by a whole host of new technologies and products. Radio, the oldest in-car entertainment medium, is now entering the digital era. Digital radio and DVD systems, television and video, e-mail and Internet access, dynamic satellite navigation systems, enhanced telematics and voice activation are already beginning to be seen in many cars.

As demand for affordable in-car entertainment expands from the radio-cassette player to complex integrated infotainment systems, motorists will increasingly specify branded products from car manufacturers as well as those from well-known manufacturers such as Blaupunkt, Philips and Grundig. Manufacturers are also being challenged to find room to fit the increasing amount of specified options, and are looking at solutions such as fitting CD changers in the arms of car seats.

The report forecasts combined global OE and aftermarket sales of car audio systems through 2010, as well as reviewing the key technical advances that will shape the future of this rapidly expanding market.

Market share data of car audio systems are provided for Europe, North America and Japan, showing the regional differences in terms of market penetration by the leading manufacturers.

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